{"id":67437,"date":"2020-03-05T08:00:00","date_gmt":"2020-03-05T07:00:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=67437"},"modified":"2024-11-08T16:25:09","modified_gmt":"2024-11-08T15:25:09","slug":"zzf-forum-2020-la-industria-del-animal-de-compania-en-el-camino-hacia-la-digitalizacion","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/blog\/zzf-forum-2020-die-heimtierbrache-auf-dem-weg-in-die-digitalisierung\/","title":{"rendered":"Foro ZZF 2020: La industria de los animales de compa\u00f1\u00eda en el camino hacia la digitalizaci\u00f3n"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Foro ZZF 2020: La industria de los animales de compa\u00f1\u00eda en el camino hacia la digitalizaci\u00f3n<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg\" alt=\"Presentaci\u00f3n de Volker Wissmann en el foro de la industria de animales de compa\u00f1\u00eda ZZF\" class=\"wp-image-67442\" title=\"Volker Wissmann - Conferencia en el foro ZZF para la industria de los animales de compa\u00f1\u00eda\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\"Mantente interesante y relevante: C\u00f3mo la industria de los animales de compa\u00f1\u00eda llega a la gente con soluciones inteligentes\" fue el lema de este evento especializado de dos d\u00edas para minoristas de animales de compa\u00f1\u00eda, centros de sistemas, fabricantes, peluqueros de animales de compa\u00f1\u00eda y otros proveedores de servicios. El mercado de los animales de compa\u00f1\u00eda es cada vez m\u00e1s complejo: las nuevas tecnolog\u00edas, las nuevas normativas legales y, sobre todo, el cambiante comportamiento de compra de los clientes tambi\u00e9n est\u00e1n provocando un replanteamiento en la industria de los animales de compa\u00f1\u00eda. Por ello, se debatieron acaloradamente los factores que ayudar\u00e1n a las empresas zool\u00f3gicas especializadas a seguir siendo relevantes para sus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En numerosas charlas se presentaron soluciones inteligentes que pueden utilizarse para llegar a la gente en el futuro. Volker Wissmann, de Online Software AG, pensador y experto en comercio minorista, mostr\u00f3 c\u00f3mo puede funcionar el marketing multimedia en el comercio minorista. Aport\u00f3 muchos ejemplos pr\u00e1cticos. \"Vender con medios digitales es posible\", afirm\u00f3 e intent\u00f3 tender un puente entre la tecnolog\u00eda y el sector de los animales de compa\u00f1\u00eda en su presentaci\u00f3n. \"El uso de nuevas tecnolog\u00edas en el sector zool\u00f3gico, como el uso de asistentes de voz en el mostrador de informaci\u00f3n, debe considerarse cr\u00edticamente en funci\u00f3n de sus ventajas, pero quedarse anclado en las estructuras existentes cuando el entorno est\u00e1 cambiando significativamente al mismo tiempo no es prometedor\", explic\u00f3 Wissmann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los minoristas deben estar abiertos a nuevas ideas y examinar qu\u00e9 nuevas soluciones pueden adaptarse tambi\u00e9n al sector de los animales de compa\u00f1\u00eda. Como ejemplo, Volker Wissmann present\u00f3 el modelo&nbsp;<a href=\"https:\/\/tierwohl.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>bienestaranimal.tv<\/u><\/a>&nbsp;en el que los clientes del punto de venta pueden conocer las condiciones de cr\u00eda y de vida de los animales de granja a trav\u00e9s de la televisi\u00f3n en directo. Un ejemplo que demuestra que las soluciones digitales tambi\u00e9n pueden utilizarse para transmitir emociones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=1Y0C7YPLD7M&amp;list=PLjkc3f8t_uilkWjE97OBJgheBEQHEg2pU&amp;index=4\" target=\"_blank\" rel=\"noreferrer noopener\">Volker Wissmann, Director General de Online Software AG, en una entrevista sobre marketing multimedia en el punto de venta.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En&nbsp;<strong>Foro ZZF para el sector de los animales de compa\u00f1\u00eda<\/strong>&nbsp;es el congreso comercial anual m\u00e1s importante para minoristas, cadenas de mascotas, mayoristas y fabricantes de art\u00edculos para mascotas. Ofrece formaci\u00f3n y es una plataforma de comunicaci\u00f3n ideal: cada a\u00f1o participan alrededor de 150 participantes del mercado procedentes del comercio y de empresas fabricantes. El pr\u00f3ximo ZZF Pet Industry Forum tendr\u00e1 lugar del 2 al 3 de marzo de 2021.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.zzf.de\/presse\/pressemeldungen\" target=\"_blank\" rel=\"noreferrer noopener\">Comunicado de prensa oficial de la ZZF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Foro ZZF 2020: La industria de los animales de compa\u00f1\u00eda en el camino hacia la digitalizaci\u00f3n<\/p>","protected":false},"author":1,"featured_media":70745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-67437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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