{"id":67942,"date":"2020-11-09T13:22:00","date_gmt":"2020-11-09T12:22:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=67942"},"modified":"2024-11-08T16:14:58","modified_gmt":"2024-11-08T15:14:58","slug":"a-pesar-de-los-escandalos-la-cria-de-animales-en-alemania-no-satisface-los-deseos-de-los-consumidores","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/blog\/tierhaltung-in-deutschland-geht-die-landwirtschaft-trotz-der-skandale-an-den-wuenschen-der-verbraucher-vorbei\/","title":{"rendered":"La ganader\u00eda en Alemania: \u00bfla agricultura no cumple los deseos de los consumidores a pesar de los esc\u00e1ndalos?"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Header-Blog-tierwohl.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Header-Blog-tierwohl.jpg\" alt=\"\" class=\"wp-image-67948\" title=\"Cabecera-Blog-tierwohl\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Header-Blog-tierwohl.jpg 800w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Header-Blog-tierwohl-300x113.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Header-Blog-tierwohl-768x288.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Header-Blog-tierwohl-18x7.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Especialmente tras las revelaciones de los \u00faltimos meses, provocadas por el elevado n\u00famero de infecciones entre los empleados de los mataderos alemanes, cada vez son m\u00e1s los consumidores preocupados por el origen de los alimentos que consumen a diario, especialmente los productos c\u00e1rnicos y embutidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los consumidores quieren transparencia en t\u00e9rminos de origen, nutrici\u00f3n y, en \u00faltima instancia, \u00e9tica en la matanza y el procesamiento de los animales de granja. Sin embargo, las im\u00e1genes de los mataderos alemanes fueron bastante aleccionadoras y a los 10% vegetarianos de este pa\u00eds se suman cada d\u00eda m\u00e1s porque no est\u00e1n de acuerdo con las condiciones de producci\u00f3n y procesamiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las expectativas de los consumidores llevan varios a\u00f1os aumentando y, seg\u00fan encuestas recientes, 90% de los encuestados dicen estar dispuestos a gastar m\u00e1s en alimentos si los animales se cr\u00edan mejor. 39% afirman que un mayor nivel de cr\u00eda de animales deber\u00eda ser el objetivo m\u00e1s importante de la agricultura alemana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque el Gobierno alem\u00e1n se hab\u00eda fijado objetivos ambiciosos en este sentido, la realidad habla otro idioma y la lucha contra la pandemia ha hecho que los ambiciosos objetivos del Ministro de Agricultura se queden atr\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como se supo el mes pasado, la UE paga la mayor parte de sus subvenciones a los agricultores en forma de pagos a tanto alzado por superficie. Cuanto mayor sea la superficie cultivada, mayores ser\u00e1n las subvenciones de Bruselas. \u00bfSigue siendo esto acorde con los tiempos?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sigue habiendo muchos fondos, por ejemplo para la digitalizaci\u00f3n de la agricultura y la simplificaci\u00f3n de los procesos operativos, pero \u00bfcu\u00e1ntos llegan a los animales?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Header-Blog-tierwohl-2.jpg\"><img decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Header-Blog-tierwohl-2.jpg\" alt=\"\" class=\"wp-image-67951\" title=\"Cabecera-Blog-tierwohl-2\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Header-Blog-tierwohl-2.jpg 800w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Header-Blog-tierwohl-2-300x113.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Header-Blog-tierwohl-2-768x288.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Header-Blog-tierwohl-2-18x7.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/11\/Header-Blog-tierwohl-2.jpg\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ello, muchos minoristas se centran en los productores regionales para, al menos, dar a sus clientes una sensaci\u00f3n de proximidad y conexi\u00f3n regional. En el contexto de las emisiones de CO2 en la cadena alimentaria, se trata de un primer paso l\u00f3gico que los consumidores aprecian cada vez m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por este motivo, Online Software AG de Weinheim ha a\u00f1adido otro plus para fomentar la confianza de los consumidores:&nbsp;<a href=\"http:\/\/www.tierwohl.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>bienestaranimal.tv<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">tierwohl.tv utiliza un software que ya est\u00e1 disponible en la mayor\u00eda de los supermercados alemanes y que se ha utilizado anteriormente con fines de marketing, como la se\u00f1alizaci\u00f3n digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias a un complemento del software, muchos minoristas alimentarios alemanes pueden ahora retransmitir en directo im\u00e1genes de las granjas a los supermercados y mostrar a los clientes en directo d\u00f3nde se producen productos como huevos, carne y leche y c\u00f3mo est\u00e1n los animales. Se instalan c\u00e1maras en los establos y pastos de las granjas proveedoras y los datos se transmiten directamente a los supermercados a trav\u00e9s del tel\u00e9fono m\u00f3vil. En tiempo real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a1M\u00e1s medidas de confianza no son posibles!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una encuesta realizada entre los clientes de las tiendas que utilizan este sistema desde principios de 2020 muestra un alto nivel de aprobaci\u00f3n y una disposici\u00f3n a pagar m\u00e1s comprando productos regionales de mayor calidad que tienen en cuenta el bienestar general de los animales. Una situaci\u00f3n beneficiosa para productores y consumidores que deber\u00eda fomentar la imitaci\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/csm_anxo-team-volker-treffenstaedt.jpg\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/csm_anxo-team-volker-treffenstaedt.jpg\" alt=\"\" class=\"wp-image-67957\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/csm_anxo-team-volker-treffenstaedt.jpg 200w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/csm_anxo-team-volker-treffenstaedt-150x150.jpg 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/csm_anxo-team-volker-treffenstaedt-12x12.jpg 12w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\"><strong>Sobre el autor<br><\/strong>Volker Treffenst\u00e4dt cree que el trato respetuoso de nuestros animales de granja deber\u00eda ser una cuesti\u00f3n de rutina y que mejorar la confianza del consumidor en la informaci\u00f3n sobre los productos s\u00f3lo es posible mediante una transparencia significativamente mayor. En este contexto, est\u00e1 apasionadamente comprometido con la soluci\u00f3n de retransmisi\u00f3n en directo tierwohl.tv. El consultor de gesti\u00f3n cuenta con muchos a\u00f1os de experiencia en gesti\u00f3n en el sector minorista y se dedica a los temas centrales del comercio electr\u00f3nico y la multicanalidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Volker Treffenst\u00e4dt<br><\/strong>Centro de competencias centro tierwohl.tv ventas<br>M: +49 171 5200079<br><a href=\"mailto:volker.treffenstaedt@blue-lava.com\">volker.treffenstaedt@blue-lava.com<\/a><br><a href=\"http:\/\/www.tierwohl.tv\/\">www.tierwohl.tv<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Gerade nach den Offenbarungen der letzten Monate, ausgel\u00f6st durch die hohen Infektionszahlen bei den Mitarbeitern in deutschen Schlachtbetrieben, sorgen sich immer mehr Verbraucher*innen \u00fcber die Herkunft der t\u00e4glich verzehrten Lebensmittel, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-67942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tierhaltung in Deutschland \u2013 geht die Landwirtschaft trotz der Skandale an den W\u00fcnschen der Verbraucher vorbei? - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Verbraucher w\u00fcnschen sich Transparenz in Sachen Herkunft, Ern\u00e4hrung und in Ethik beim T\u00f6ten und der Verarbeitung von Nutztieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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