{"id":68022,"date":"2021-05-03T11:35:00","date_gmt":"2021-05-03T09:35:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=68022"},"modified":"2024-11-08T16:06:35","modified_gmt":"2024-11-08T15:06:35","slug":"bosch-apuesta-por-los-elementos-digitales-en-el-nuevo-concepto-shop-in-shop","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/blog\/bosch-setzt-auf-digitale-elemente-im-neuen-shop-in-shop-konzept\/","title":{"rendered":"Bosch apuesta por elementos digitales en el nuevo concepto shop-in-shop"},"content":{"rendered":"
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Junto con el especialista en equipamiento de tiendas Wanzel y el experto en se\u00f1alizaci\u00f3n digital Online Software, Bosch ha desarrollado un nuevo concepto de tienda en tienda que incluye elementos digitales que invitan a la interacci\u00f3n y ofrecen asesoramiento a los clientes. Para el fabricante l\u00edder mundial de herramientas de bricolaje, la vinculaci\u00f3n de las experiencias de compra digitales y fijas era el centro del concepto. El objetivo era crear una experiencia de compra de bricolaje integral que combinara las ventajas de la venta en l\u00ednea con las caracter\u00edsticas especiales de las tiendas f\u00edsicas.<\/p>\n\n\n\n

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El cliente encuentra tres \u00e1reas bajo un mismo techo simbolizado: el mundo de la inspiraci\u00f3n, el mundo del proyecto y el mundo del producto. En el llamativo expositor de la parte superior de la g\u00f3ndola Un mundo de inspiraci\u00f3n e ideas,<\/strong> Las m\u00e1quinas m\u00e1s modernas de Bosch se exponen bajo un videowall compuesto por 3 pantallas adyacentes. A cada m\u00e1quina se le asigna un timbre. Al pulsarlo, aparece en la pantalla superior el contenido correspondiente al aparato. Desde im\u00e1genes de aplicaci\u00f3n creativas y v\u00eddeos cortos inspiradores hasta datos t\u00e9cnicos, los clientes reciben informaci\u00f3n completa.<\/p>\n<\/div>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

<\/a>Adem\u00e1s del mundo de la inspiraci\u00f3n, bajo el t\u00edtulo Ideas de proyectos<\/strong> En la pared hay otra gran pantalla que puede activarse mediante dos zumbadores. El zumbador 1 lleva a la p\u00e1gina de la comunidad online de Bosch, donde sus miembros presentan sus proyectos favoritos, incluyendo los materiales y m\u00e1quinas que utilizan. El zumbador 2 dirige al cliente a la tienda online de la tienda de bricolaje que est\u00e1 visitando en ese momento. Si echa en falta productos o materiales en las existencias de la tienda, puede pedirlos inmediatamente con unos pocos clics y recibirlos a continuaci\u00f3n. Por supuesto, los clientes tambi\u00e9n pueden familiarizarse con el mundo de los productos Bosch directamente en la tienda.<\/p>\n\n\n\n

Al otro lado de la \"casita\" de Bosch, los clientes del Productos<\/strong>Las ventajas de estas m\u00e1quinas se comunican con imagen digital y motivos de productos en otra gran pantalla llamativa<\/p>\n\n\n\n

Como socio de Wanzl desde hace muchos a\u00f1os, Online Software AG apoya el nuevo concepto shop-in-shop en el lado del software con la plataforma de comunicaci\u00f3n PRESTIGEenterprise. El sistema permite planificar contenidos a largo plazo, limitarlos en el tiempo y actualizarlos en cualquier momento.<\/p>\n\n\n\n

El concepto est\u00e1 a\u00fan en fase de prueba. La primera tienda del mismo fue inaugurada a principios de a\u00f1o en Lohja (Finlandia) por Motonet Finland, socio comercial de Bosch. Seguir\u00e1n m\u00e1s.<\/p>\n\n\n\n

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M\u00e1s informaci\u00f3n<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Zusammen mit Ladenbauspezialist Wanzel und Digital Signage Experte Online Software hat Bosch ein neues Shop-in Shop-Konzept entwickelt, in dem u. a.  digitale Elemente enthalten sind, die zur Interaktion einladen und […]<\/p>\n","protected":false},"author":1,"featured_media":70690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-68022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nBosch setzt auf digitale Elemente im neuen Shop-in-Shop-Konzept - Online Software AG<\/title>\n<meta name=\"description\" content=\"Zusammen mit Ladenbauspezialist Wanzel und Digital Signage Experte Online Software hat Bosch ein neues Shop-in Shop-Konzept entwickelt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/es\/blog\/bosch-apuesta-por-los-elementos-digitales-en-el-nuevo-concepto-shop-in-shop\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bosch setzt auf digitale Elemente im neuen Shop-in-Shop-Konzept - 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