{"id":73865,"date":"2025-01-07T09:00:00","date_gmt":"2025-01-07T08:00:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=73865"},"modified":"2025-01-27T10:27:05","modified_gmt":"2025-01-27T09:27:05","slug":"swiss-post-hace-publicidad-multilinguee-en-el-mostrador-de-venta-digital","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/schweizer-post-wirbt-mehrsprachig-am-digitalem-verkaufstisch\/","title":{"rendered":"Swiss Post hace publicidad multiling\u00fce en el mostrador de venta digital"},"content":{"rendered":"

Swiss Post ha optado por la plataforma de software PRESTIGEenterprise para la gesti\u00f3n de contenidos de los carriles de exposici\u00f3n de 1,90 metros de longitud de sus nuevos mostradores de venta digitales. <\/em><\/strong><\/p>\n\n\n\n

Heidelberg, 07\/01\/2025 +++ <\/strong>Swiss Post ha invertido en modernos mostradores de venta con elementos digitales innovadores para seguir impulsando las ventas en su creciente negocio de telecomunicaciones. La empresa, con sede en Berna, conf\u00eda en la plataforma de software PRESTIGEenterprise para controlar las tiras de visualizaci\u00f3n digital integradas.<\/p>\n\n\n\n

Las 30 tiendas m\u00e1s grandes de un total de 765 ya han sido equipadas con estos nuevos mostradores de telecomunicaci\u00f3n. El riel digital de 1,90 metros de largo que bordea el mostrador de 2,10 metros de ancho es especialmente llamativo. La pantalla de tres partes muestra claramente informaci\u00f3n sobre los smartphones expuestos: Especificaciones de los dispositivos, precios y opciones de pago disponibles. El dise\u00f1o se complementa con una gran pantalla central que presenta anuncios del fabricante y promociones actuales.<\/p>\n\n\n\n

El nuevo dise\u00f1o de los expositores digitales con llamativos elementos amarillos establece un nuevo est\u00e1ndar en el etiquetado de precios de la empresa de venta por correo. Mientras que antes las etiquetas eran en blanco y negro, los nuevos expositores brillan con el llamativo amarillo postal, moderno, colorido y atractivo para el cliente.<\/p>\n\n\n\n

Adem\u00e1s del etiquetado est\u00e1ndar, se integran promociones de temporada, como Black Weeks o Summer Days. Estas se alternan din\u00e1micamente con la informaci\u00f3n sobre precios y productos para llamar la atenci\u00f3n sobre las promociones en curso.<\/p>\n\n\n\n

Manipulaci\u00f3n eficaz y personalizaci\u00f3n regional
<\/strong>\"Junto con el software en l\u00ednea, hemos creado plantillas para diversos escenarios: desde informaci\u00f3n sobre precios regulares hasta promociones especiales con precios cancelados\", explica Fabio Di Petrillo, Category Manager Support de Swiss Post. \"Gracias a PRESTIGEenterprise Designer, la creaci\u00f3n y personalizaci\u00f3n de contenidos es tan sencilla que ahora podemos realizar este trabajo de forma completamente interna\".<\/p>\n\n\n\n

El multiling\u00fcismo del programa es especialmente ventajoso, ya que permite una adaptaci\u00f3n flexible a las necesidades ling\u00fc\u00edsticas de los distintos cantones. En regiones biling\u00fces como Friburgo, donde el alem\u00e1n y el franc\u00e9s se utilizan por igual, la soluci\u00f3n digital supone un enorme alivio. Permite mostrar alternativamente en la misma superficie el etiquetado de precios en ambos idiomas.<\/p>\n\n\n\n

Tecnolog\u00eda pionera y cooperaci\u00f3n basada en la asociaci\u00f3n
<\/strong>\"La plataforma de software PRESTIGEenterprise era la elecci\u00f3n perfecta para nosotros\", elogia Di Petrillo, y a\u00f1ade: \"No s\u00f3lo es f\u00e1cil de usar, sino que tambi\u00e9n cumple todos nuestros requisitos. Al mismo tiempo, nos ofrece numerosas opciones de optimizaci\u00f3n para futuros proyectos, tanto en el \u00e1rea digital como en la de impresi\u00f3n en el punto de venta\". Destaca especialmente la colaboraci\u00f3n con el equipo de Online Software: \"El soporte se caracteriz\u00f3 por un alto nivel de experiencia, fiabilidad y una excelente comprensi\u00f3n de nuestras necesidades.\"<\/p>\n\n\n\n

Con esta inversi\u00f3n, Swiss Post pone de relieve su fuerza innovadora y su ambici\u00f3n de seguir mejorando la experiencia del cliente a trav\u00e9s de las tecnolog\u00edas modernas. La introducci\u00f3n de los mostradores de venta digitales supone un paso importante hacia la optimizaci\u00f3n de la oferta de telecomunicaciones en las sucursales.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Acerca de Online Software AG<\/strong><\/p>\n\n\n\n

Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Heidelberg lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses. Con el software PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales.<\/p>\n\n\n\n

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Para m\u00e1s informaci\u00f3n:<\/strong><\/p>\n\n\n\n

Software AG en l\u00ednea<\/p>\n\n\n\n

Foro 7   <\/p>\n\n\n\n

69126 Heidelberg, Alemania<\/p>\n\n\n\n

info@online-software-ag.de  <\/p>\n\n\n\n

www.online-software-ag.com   <\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

<\/p>\n\n\n\n

Volker Wissmann<\/p>\n\n\n\n

T. +49 171 4916275<\/p>\n\n\n\n

F. +49 6221 40508 88<\/p>\n\n\n\n

volker.wissmann@onli<\/a>ne-software-ag.de<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

F\u00fcr das Content Management der 1,90m langen Displayschienen auf seinen neuen digitalen Verkaufstischen hat sich die Schweizer Post f\u00fcr die Softwareplattform PRESTIGEenterprise entschieden. 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