{"id":75007,"date":"2025-06-03T10:52:50","date_gmt":"2025-06-03T08:52:50","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75007"},"modified":"2026-01-22T14:49:22","modified_gmt":"2026-01-22T13:49:22","slug":"la-nueva-sala-de-exposicion-de-retail-dus-presenta-una-solucion-unica-de-publicidad-basada-en-ki-para-minoristas","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\/","title":{"rendered":"Soluci\u00f3n publicitaria \u00fanica basada en IA para empresas minoristas presentada en la nueva sala de exposiciones Retail+ DUS"},"content":{"rendered":"

D\u00fcsseldorf\/Heidelberg, 3 de junio de 2025 +++ <\/strong>Online Software AG presenta por primera vez en la nueva sala de exposiciones Retail+ DUS e. V. un sistema de publicidad para empresas minoristas basado \u00edntegramente en tecnolog\u00edas de IA. El gestor interactivo de campa\u00f1as crea publicidad en puntos de venta fijos de forma sencilla, r\u00e1pida y espec\u00edfica para el cliente y permite mostrarla directamente en el lineal. Es \u00fanico y se crea \u00edntegramente con la ayuda de amplios modelos ling\u00fc\u00edsticos de IA. La sala de exposiciones Retail+ DUS de D\u00fcsseldorf, inaugurada oficialmente en marzo de 2025, es un lugar pionero para la transferencia de conocimientos y la innovaci\u00f3n en el comercio minorista. Acoger\u00e1 eventos, talleres y conferencias sobre las \u00faltimas tecnolog\u00edas y tendencias en el comercio minorista.<\/p>\n\n\n\n

El objetivo de la sala de exposiciones es preparar el comercio minorista tradicional y la restauraci\u00f3n colectiva para el futuro. Como centro de innovaci\u00f3n e intercambio de conocimientos, el showroom ofrece una plataforma ideal para los minoristas que deseen conocer nuevas soluciones digitales y modelos de negocio. La apertura de la sala de exposiciones subraya la importancia de la digitalizaci\u00f3n para el sector minorista y ofrece un lugar donde los minoristas pueden experimentar y probar directamente las \u00faltimas tecnolog\u00edas. Retail+ DUS e.V. tambi\u00e9n ofrece espacio para eventos y talleres orientados a la pr\u00e1ctica.<\/p>\n\n\n\n

Parte de la exposici\u00f3n es la presentaci\u00f3n del gestor de campa\u00f1as basado en IA de Online Software AG, Heidelberg. Esta potente herramienta de IA proporciona a los minoristas una valiosa ayuda en el dise\u00f1o de sus campa\u00f1as publicitarias. El sistema act\u00faa como asistente basado en hechos y como socio creativo, y sugiere autom\u00e1ticamente campa\u00f1as publicitarias tem\u00e1ticamente optimizadas para la tienda, las crea y las reproduce en los expositores adecuados. Las campa\u00f1as se crean en funci\u00f3n de las influencias locales y las ofertas actuales, y combinan datos externos, como la informaci\u00f3n meteorol\u00f3gica, con datos hist\u00f3ricos de ventas. De este modo, los minoristas no s\u00f3lo pueden simplificar su planificaci\u00f3n publicitaria, sino tambi\u00e9n organizarla de forma m\u00e1s creativa y eficiente.<\/p>\n\n\n\n

\u201eEl sistema basado en IA de Online Software AG de nuestra familia de plataformas de software PRESTIGEenterprise simplifica la planificaci\u00f3n publicitaria al tiempo que aumenta su eficacia y creatividad. Nuestro escaparate en la sala de exposiciones Retail+ DUS ofrece el escenario perfecto para experimentar esta tecnolog\u00eda en directo y mostrar a los visitantes c\u00f3mo se puede impulsar la digitalizaci\u00f3n en el comercio minorista estacionario para dirigirse directamente a los clientes\u201c, explica J\u00fcrgen Berens von Rautenfeld, CEO de Online Software AG.<\/p>\n\n\n\n

Material gr\u00e1fico<\/strong><\/p>\n\n\n\n

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Acerca de Online Software AG<\/strong><\/p>\n\n\n\n

Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Heidelberg lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tienda y la promoci\u00f3n de ventas, con m\u00e1s de 65.000 instalaciones en 35 pa\u00edses. Con el software PRESTIGEenterprise, ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta que incluye tanto medios tradicionales como medios de salida digitales.<\/p>\n\n\n\n

\n

Para m\u00e1s informaci\u00f3n:<\/strong>
Software AG en l\u00ednea
Galileistrasse 1
69115 Heidelberg, Alemania
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Jefe de Marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

D\u00fcsseldorf\/Heidelberg, 3. Juni 2025 +++ Die Online Software AG pr\u00e4sentiert erstmalig ein vollst\u00e4ndig auf KI-Technologien basiertes Werbesystem f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS e. V.. Der interaktive Kampagnenmanager […]<\/p>\n","protected":false},"author":9,"featured_media":75017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nEinzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt - Online Software AG<\/title>\n<meta name=\"description\" content=\"\u201eDas KI basierte System der Online Software AG aus der Familie unserer Softwareplattform PRESTIGEenterprise vereinfacht die Werbeplanung und steigert gleichzeitig deren Effizienz und Kreativit\u00e4t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/es\/la-nueva-sala-de-exposicion-de-retail-dus-presenta-una-solucion-unica-de-publicidad-basada-en-ki-para-minoristas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Einzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt - 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