{"id":75652,"date":"2025-09-11T12:25:14","date_gmt":"2025-09-11T10:25:14","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75652"},"modified":"2026-03-24T12:52:25","modified_gmt":"2026-03-24T11:52:25","slug":"prestigeenterprise-lleva-los-medios-de-comunicacion-minoristas-a-4-400-tiendas-netas","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/prestigeenterprise-bringt-retail-media-in-4-400-netto-filialen\/","title":{"rendered":"PRESTIGEenterprise lleva los medios de comunicaci\u00f3n minoristas a 4.400 tiendas Netto"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Heidelberg, 11 de septiembre de 2025 +++ <\/strong>Online Software AG y Netto Marken-Discount marcan conjuntamente un hito en la comunicaci\u00f3n digital minorista. Con la conexi\u00f3n de 4.400 tiendas Netto a la plataforma SSP1 de One Tech Group a trav\u00e9s del software PRESTIGEenterprise, los medios de comunicaci\u00f3n minorista de Netto Marken-Discount pueden reservarse por primera vez de forma program\u00e1tica y completa en el punto de venta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Netto utiliza sus espacios digitales en tienda -pantallas en las zonas de caja y estelas en la zona de entrada- y conserva la responsabilidad de los contenidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, las campa\u00f1as de los socios del sector pueden autorizarse de forma flexible. La interacci\u00f3n entre PRESTIGEenterprise y SSP1 abre la puerta a procesos estandarizados, a una emisi\u00f3n basada en datos y a informes transparentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Christina Stylianou, Directora de Comunicaci\u00f3n Corporativa de Netto Marken-Discount, explica: \u201e21,5 millones de personas compran cada semana en nuestras 4.400 tiendas de toda Alemania. Al abrir nuestro espacio publicitario digital a nuevos sectores, estamos creando oportunidades atractivas para que las marcas tengan una presencia de gran alcance y llamativa directamente en el entorno de las compras.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing of Moments (MoM), especialista en medios de comercio y venta al por menor, apoya la creaci\u00f3n y comercializaci\u00f3n de la red de medios de venta al por menor de Netto Marken-Discount. Benedikt Bla\u00df, Director General, subraya: \u201cLa conexi\u00f3n de la plataforma One Tech Group a trav\u00e9s de PRESTIGEenterprise crea una de las mayores redes de medios minoristas de Alemania con Netto Marken-Discount. Las campa\u00f1as de anunciantes end\u00e9micos y no end\u00e9micos llegan a un buen 25% de la poblaci\u00f3n alemana en Netto Marken-Discount en un momento relevante.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las ventajas de un vistazo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reserva program\u00e1tica de espacios en tiendas<\/li>\n\n\n\n<li>Combinaci\u00f3n flexible de autopromoci\u00f3n y campa\u00f1as sectoriales<\/li>\n\n\n\n<li>Alcance de 21,5 millones de contactos semanales con clientes<\/li>\n\n\n\n<li>Procesos normalizados y planificaci\u00f3n r\u00e1pida de campa\u00f1as<\/li>\n\n\n\n<li>Informes digitales sobre grupos destinatarios, ventas e impacto<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Antecedentes t\u00e9cnicos<\/strong><br>Con PRESTIGEenterprise, Online Software AG proporciona la plataforma est\u00e1ndar para la comunicaci\u00f3n digital en tienda, desde pantallas y etiquetas electr\u00f3nicas para estanter\u00edas hasta sistemas de quioscos interactivos. One Tech Group proporciona la infraestructura program\u00e1tica con SSP1. Marketing of Moments (MoM) se encarga del marketing, la gesti\u00f3n de campa\u00f1as y la elaboraci\u00f3n de informes para los socios del sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Acerca de Netto Marken-Discount<\/strong><br>Con unas 4.400 tiendas, m\u00e1s de 88.500 empleados, 21,5 millones de clientes a la semana y una facturaci\u00f3n de 17.600 millones de euros, Netto Marken-Discount es una de las empresas l\u00edderes del sector minorista de alimentaci\u00f3n en Alemania. Con alrededor de 5.000 art\u00edculos y un enfoque en los productos frescos, Netto tiene la mayor selecci\u00f3n de alimentos en el panorama de descuento. Netto es socio de PAYBACK: Se pueden acumular puntos en todas las tiendas Netto, en la tienda online Netto y en netto-reisen.de. Asumir responsabilidades forma parte de la cultura corporativa de Netto: la empresa minorista se centra en cuatro \u00e1reas principales: Compromiso comunitario y social, cooperaci\u00f3n justa, uso cuidadoso de los recursos y alineaci\u00f3n de la estrategia de compras con aspectos de sostenibilidad. Netto es socio de WWF Alemania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Acerca de Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Heidelberg lleva m\u00e1s de 30 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y, con m\u00e1s de 65.000 instalaciones en 35 pa\u00edses, es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas. Con el software <strong>PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-50eac3a5 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-2155ee95 wp-block-paragraph\"><strong>Para m\u00e1s informaci\u00f3n:<\/strong><br>Software AG en l\u00ednea<br>Galileistrasse 1<br>69115 Heidelberg, Alemania<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-231de088 wp-block-paragraph\"><br>Sandy Heinzmann<br>Jefe de Marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1527\" height=\"1709\" data-id=\"78036\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png\" alt=\"Netto Retail Media\" class=\"wp-image-78036\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png 1527w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-268x300.png 268w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-915x1024.png 915w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-768x860.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-1372x1536.png 1372w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-11x12.png 11w\" sizes=\"(max-width: 1527px) 100vw, 1527px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-scaled.jpg\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"75668\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-683x1024.jpg\" alt=\"\" class=\"wp-image-75668\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-683x1024.jpg 683w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-200x300.jpg 200w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-768x1151.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-1025x1536.jpg 1025w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-1367x2048.jpg 1367w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-8x12.jpg 8w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-scaled.jpg 1709w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n\n\n<figure class=\"wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex is-layout-flow wp-block-column-is-layout-flow wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><\/figure>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Heidelberg, 11. September 2025 +++ Die Online Software AG und Netto Marken-Discount setzen gemeinsam einen Meilenstein in der digitalen Handelskommunikation. Mit der Anbindung von 4.400 Netto-Filialen an die SSP1-Plattform der [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESTIGEenterprise bringt Retail Media in 4.400 Netto-Filialen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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