{"id":75655,"date":"2025-09-15T10:27:39","date_gmt":"2025-09-15T08:27:39","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75655"},"modified":"2025-09-18T09:56:08","modified_gmt":"2025-09-18T07:56:08","slug":"online-software-ag-lanza-la-interfaz-ssp1-para-retail-media-on-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/online-software-ag-released-ssp1-schnittstelle-fuer-retail-media-am-pos\/","title":{"rendered":"La capacidad multiSSP de PRESTIGEenterprise convierte por fin a Retail Media en un garante de ingresos para los minoristas tradicionales."},"content":{"rendered":"

Por primera vez, la \u00faltima versi\u00f3n de la soluci\u00f3n de marketing PRESTIGEenterprise para comercios minoristas permite obtener ingresos directos mediante la visualizaci\u00f3n de una amplia gama de campa\u00f1as de marketing en soportes digitales de punto de venta.<\/em><\/p>\n\n\n\n

Heidelberg, 15 de septiembre de 2025 +++ <\/strong>La primera conexi\u00f3n de soportes digitales de punto de venta en el comercio minorista a varias plataformas de reserva, la innovadora capacidad multi-SSP, permite a los minoristas conectar su inventario publicitario a varias plataformas de reserva simult\u00e1neamente. La amplitud resultante de socios publicitarios de reserva permite una comercializaci\u00f3n \u00f3ptima de la propia infraestructura publicitaria del minorista.<\/p>\n\n\n\n

La integraci\u00f3n en diversas plataformas de oferta, como Framen o SSP1 de One Tech Group, permite una conexi\u00f3n \u00f3ptima con los ecosistemas de publicidad program\u00e1tica. En el futuro, las empresas minoristas no solo podr\u00e1n utilizar las pantallas de sus tiendas para sus propios contenidos, sino tambi\u00e9n cederlas de forma flexible para campa\u00f1as contratadas por el sector, manteniendo al mismo tiempo el control total sobre la emisi\u00f3n en su propio mercado.<\/p>\n\n\n\n

El resultado: ventas adicionales a trav\u00e9s de reservas en medios minoristas, sin comprometer su propia comunicaci\u00f3n.<\/p>\n\n\n\n

\u201eCon la capacidad multi-SSP de PRESTIGEenterprise, estamos creando el equilibrio perfecto para los minoristas: m\u00e1xima flexibilidad, control total y potencial de ventas adicional a trav\u00e9s de la integraci\u00f3n en campa\u00f1as program\u00e1ticas de medios minoristas, y estamos persiguiendo constantemente el camino de conectar la infraestructura publicitaria de nuestros clientes con todos los SSP importantes\u201c, explica J\u00fcrgen Berens von Rautenfeld, CEO de Online Software AG.<\/p>\n\n\n\n

Para Martin Liebetrau, Director General de BrandLogistics.NET, comercializadora de redes de medios minoristas, la interfaz era una importante inversi\u00f3n de futuro. \u201eComo propietarios de la interfaz SSP1, garantizamos el funcionamiento y nos encargamos de la creaci\u00f3n y el mantenimiento continuo de los inventarios, para que los minoristas tengan que esforzarse lo menos posible. Con PRESTIGEenterprise como software de se\u00f1alizaci\u00f3n y nuestra interfaz, los minoristas est\u00e1n inmediatamente preparados para los medios minoristas. Al mismo tiempo, invertimos en m\u00e1s conexiones SSP para abrir opciones de reserva adicionales y tambi\u00e9n proporcionamos apoyo con marketing a anunciantes end\u00e9micos y no end\u00e9micos si es necesario. -<\/strong> seg\u00fan las especificaciones del minorista, en el momento adecuado, en el lugar adecuado y con el contenido adecuado\u201c.\u201c<\/p>\n\n\n\n

\u201eConsideramos que la combinaci\u00f3n de PRESTIGEenterprise, como una de las principales soluciones de se\u00f1alizaci\u00f3n digital, y la conexi\u00f3n a nuestra plataforma es un paso decisivo para que los minoristas de tiendas f\u00edsicas apliquen sus estrategias de medios de comunicaci\u00f3n en sus establecimientos. Los minoristas se benefician de dos maneras: conservan el control total de sus espacios y, al mismo tiempo, crean los requisitos previos para controlar cualquier reserva publicitaria y generar ingresos publicitarios adicionales\u201c, a\u00f1ade Daniel Siegmund, Director General de One Tech Group GmbH.<\/p>\n\n\n\n

De lo basado en la OI a lo program\u00e1tico<\/strong><\/p>\n\n\n\n

Hasta ahora, las reservas publicitarias en los puntos de venta se basaban predominantemente en la OI: Los horarios, presupuestos y contenidos se acordaban manualmente, de forma predecible pero r\u00edgida. La nueva interfaz de la plataforma de oferta de One Tech Group lleva el enfoque program\u00e1tico al comercio minorista a trav\u00e9s de SSP1: los espacios publicitarios se reservan, optimizan y muestran autom\u00e1ticamente, bas\u00e1ndose en datos y en tiempo real. Esto beneficia no s\u00f3lo a las grandes marcas, sino tambi\u00e9n a las campa\u00f1as y redes m\u00e1s peque\u00f1as, que obtienen acceso a una comunicaci\u00f3n dirigida al cliente en el punto de venta.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Acerca de Online Software AG<\/strong> <\/p>\n\n\n\n

Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Heidelberg lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y, con m\u00e1s de 65.000 instalaciones en 35 pa\u00edses, es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas. Con el software PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales. <\/p>\n\n\n\n

\n

Para m\u00e1s informaci\u00f3n:<\/strong>
Software AG en l\u00ednea
Galileistrasse 1
69115 Heidelberg, Alemania
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Jefe de Marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

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Erstmalig ist es mit der neuesten Version der Marketingl\u00f6sung PRESTIGEenterprise f\u00fcr den station\u00e4ren Einzelhandel m\u00f6glich, direkte Erl\u00f6se \u00fcber die Einspielung unterschiedlichster Marketingkampagnen auf digitalen POS Medien zu realisieren. Heidelberg, 15. […]<\/p>\n","protected":false},"author":9,"featured_media":75695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nMulti-SSP-F\u00e4higkeit von PRESTIGEenterprise macht Retail Media endlich zum Erl\u00f6sgaranten f\u00fcr den station\u00e4ren Einzelhandel - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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