{"id":7618,"date":"2018-05-15T08:30:46","date_gmt":"2018-05-15T06:30:46","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=7618"},"modified":"2024-11-08T16:20:42","modified_gmt":"2024-11-08T15:20:42","slug":"alexa-fomenta-el-comercio-local-en-la-futura-ciudad-de-langenfeld","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/alexa-foerdert-den-lokalen-handel-in-der-future-city-langenfeld\/","title":{"rendered":"Alexa promueve el comercio local en la Ciudad del Futuro de Langenfeld"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Online Software AG apoya la iniciativa \"Future City Langenfeld\" con soluciones de Alexa basadas en voz para minoristas e ideas para utilizar el asistente de voz en el punto de venta. Pru\u00e9balo y ponlo a prueba en directo en la White Box.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, 15 de mayo de 2018 +++<\/strong> \u201eAlexa, mu\u00e9strame las ofertas actuales\u201c: \u00bfsue\u00f1os de futuro o pronto algo cotidiano en los puntos de venta? En la Future City Langenfeld Initiative White Box, un proyecto patrocinado por el gobierno estatal de Renania del Norte-Westfalia, los minoristas pueden probar en directo soluciones orientadas al futuro, cuya implantaci\u00f3n ya es posible hoy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"344\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2-1024x344.jpg\" alt=\"\" class=\"wp-image-70621\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2-1024x344.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2-300x101.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2-768x258.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2-18x6.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La Caja Blanca es una tienda en el centro de Langenfeld donde minoristas, clientes, ciudadanos e interesados pueden acceder a la digitalizaci\u00f3n en el comercio minorista. Los visitantes pueden probar tecnolog\u00edas y aplicaciones digitales en 300 metros cuadrados de espacio en la galer\u00eda comercial \"Markt Karree\" y conocer as\u00ed el \"espacio de experiencia estacionario-digital\" en el comercio minorista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El software en l\u00ednea tambi\u00e9n es compatible con la Caja Blanca con soluciones para el asistente de voz Alexa. Los minoristas pueden probar en directo las habilidades existentes de minoristas y restauradores y probar en directo soluciones para utilizar el asistente de voz en el punto de venta. Bas\u00e1ndose en la plataforma de software PRESTIGEenterprise, el contenido de las habilidades, es decir, la informaci\u00f3n que Alexa transmite, puede ser modificado, a\u00f1adido o eliminado por los propios minoristas. El software tambi\u00e9n permite complementar visualmente la informaci\u00f3n hablada en una pantalla y, por ejemplo, mostrar v\u00eddeos del destino para ofertas de viajes o im\u00e1genes de productos de ofertas. De este modo, tambi\u00e9n es posible <a title=\"Soluciones de se\u00f1alizaci\u00f3n digital\" href=\"https:\/\/online-software-ag.com\/es\/soluciones\/senalizacion-digital\/\">Soluciones de se\u00f1alizaci\u00f3n digital<\/a> y sistemas en la comunicaci\u00f3n con el cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En Langenfeld, visionarios y expertos del comercio, la pol\u00edtica y la administraci\u00f3n trabajan junto con proveedores de soluciones y universidades sobre los temas del futuro y prueban soluciones de forma pr\u00e1ctica para crear soluciones realmente aplicables y sencillas. Los \"usuarios\" son los clientes y visitantes de la ciudad de Langenfeld, que ponen a prueba las nuevas ideas desarrolladas por las start-ups digitales y los proveedores de soluciones y tecnolog\u00eda sobre el terreno, por as\u00ed decirlo. Tanto los comerciantes como los restauradores, los proveedores de servicios y los prestadores de servicios, es decir, todos los agentes que forman parte de un paisaje urbano saludable, reciben informaci\u00f3n sobre aplicaciones, soluciones y conceptos digitales o estacionarios-digitales y pueden probarlos directamente sobre el terreno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La Caja Blanca est\u00e1 dividida en cuatro zonas. La \"Pop-up Future Store\", una zona de venta al por menor para probar y experimentar los nuevos conceptos de venta al por menor y mundos de experiencias. El \"Mundo Tecnol\u00f3gico\", donde se explican tecnolog\u00edas f\u00e1ciles de usar a los minoristas y compradores interesados. El \"Working Hub\", un espacio de reuni\u00f3n y co-working que tambi\u00e9n incluye conceptos futuros que a\u00fan est\u00e1n en fase de prueba de concepto (POC), as\u00ed como la \"Welcome Area\", donde se presentan la iniciativa Future City Langenfeld y el concepto White Box.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Nada, pero absolutamente nada en este concepto est\u00e1 grabado en piedra\", subraya Frank Rehme, fundador de la Iniciativa Ciudad Futura. \"Nos permitimos aprender en cualquier momento y en cada fase del proyecto y transformar lo aprendido en un valor a\u00f1adido significativo para nuestros clientes, socios y miembros del equipo. Cuestionar constantemente nuestras propias acciones es la base de la innovaci\u00f3n, aunque a veces nos quite el aliento.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Acerca de Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG es una innovadora empresa de software especializada en el desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Weinheim an der Bergstra\u00dfe lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en el punto de venta y, con m\u00e1s de 35.000 instalaciones en 35 pa\u00edses, es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en el punto de venta y la promoci\u00f3n de ventas. Con el software PRESTIGEenterprise, ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta que incluye tanto medios tradicionales como medios de salida digitales. De este modo, el galardonado software constituye la base perfecta para conceptos de comunicaci\u00f3n hol\u00edsticos, integrando carteles y etiquetas, as\u00ed como pantallas de gran formato, videowalls, pantallas de caja y balanza, sistemas de quiosco, estanter\u00edas digitales y etiquetas electr\u00f3nicas para estanter\u00edas (ESL) hasta dispositivos m\u00f3viles como smartphones, tabletas y MDE. M\u00e1s informaci\u00f3n sobre <a title=\"Software de se\u00f1alizaci\u00f3n digital\" href=\"https:\/\/online-software-ag.com\/es\/soluciones\/software-de-senalizacion-digital\/\">Software de se\u00f1alizaci\u00f3n digital<\/a> experiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Para m\u00e1s informaci\u00f3n:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software AG en l\u00ednea<br>Bergstrasse 31<br>69469 Weinheim, Alemania<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/es\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Director de Marketing y Comunicaci\u00f3n<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Online Software AG unterst\u00fctzt die Initiative \u201eFuture City Langenfeld\u201c mit sprachbasierten Alexa-L\u00f6sungen f\u00fcr den Handel und Ideen f\u00fcr den Einsatz des Sprachassistenten am POS. Zum Ausprobieren und Testen live [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":70818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-7618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alexa f\u00f6rdert den lokalen Handel in der Future City Langenfeld - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG f\u00f6rdert \u201eFuture City Langenfeld\u201c mit Alexa-L\u00f6sungen f\u00fcr den Handel. 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