{"id":77428,"date":"2026-01-23T09:24:36","date_gmt":"2026-01-23T08:24:36","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77428"},"modified":"2026-02-05T11:43:43","modified_gmt":"2026-02-05T10:43:43","slug":"prestige-partner-day-online-software-ag-marca-nuevos-impulsos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/prestige-partnertag-online-software-ag-setzt-neue-impulse\/","title":{"rendered":"D\u00eda del Socio PRESTIGE: Online Software AG da nuevos impulsos"},"content":{"rendered":"

El 19\u00ba D\u00eda del Socio PRESTIGE en Heidelberg se centr\u00f3 en los conocimientos pr\u00e1cticos, las tendencias tecnol\u00f3gicas de las modernas tecnolog\u00edas de comunicaci\u00f3n en el punto de venta y el intercambio entre el comercio minorista y la tecnolog\u00eda. <\/em><\/p>\n\n\n\n

Heidelberg, 21 de enero de 2026 +++ <\/strong>Online Software AG puede echar la vista atr\u00e1s 19\u00ba D\u00eda del Socio PRESTIGE<\/strong> echar la vista atr\u00e1s. Los d\u00edas 19 y 20 de enero de 2026, clientes y socios se reunieron en Heidelberg para el intercambio anual del sector sobre las tecnolog\u00edas del futuro en el comercio minorista y la comunicaci\u00f3n innovadora en los puntos de venta con la plataforma de software PRESTIGEempresa<\/strong>.<\/p>\n\n\n\n

El acto se centr\u00f3 en presentaciones pr\u00e1cticas, ejemplos de buenas pr\u00e1cticas y debates sobre las tendencias tecnol\u00f3gicas que est\u00e1n configurando actualmente el comercio minorista tradicional. Los participantes recibieron informaci\u00f3n basada en datos sobre las tendencias de consumo hasta 2030, evaluaciones pr\u00e1cticas de las nuevas prioridades de inversi\u00f3n en TI y recomendaciones concretas para estrategias de punto de venta modernas. El programa incluy\u00f3 desde ponencias estrat\u00e9gicas hasta profundizaciones tecnol\u00f3gicas, por ejemplo sobre la integraci\u00f3n en la nube de las soluciones PRESTIGE y la importancia de las tecnolog\u00edas inteligentes en el comercio minorista cotidiano.<\/p>\n\n\n\n

El acto tambi\u00e9n ofreci\u00f3 un espacio para el di\u00e1logo abierto entre expertos, usuarios y socios innovadores. Los participantes trataron temas de su pr\u00e1ctica diaria, debatieron sobre oportunidades y retos en el uso de herramientas digitales e intercambiaron opiniones sobre proyectos de \u00e9xito. Entre los temas recurrentes figuraron los medios de comunicaci\u00f3n minoristas, la automatizaci\u00f3n, las estrategias en la nube y el potencial de las decisiones basadas en datos para dirigirse a los clientes en el punto de venta.<\/p>\n\n\n\n

J\u00fcrgen Berens von Rautenfeld, CEO de Online Software AG, expres\u00f3 su satisfacci\u00f3n por el evento: \u201eEl PRESTIGE Partner Day 2026 puso de relieve una vez m\u00e1s lo valioso que es el intercambio personal entre minoristas y proveedores de tecnolog\u00eda. Las ideas que recogimos en los debates fluir\u00e1n directamente en nuestro futuro desarrollo de PRESTIGEenterprise.\u201c<\/p>\n\n\n\n

Una vez m\u00e1s en 2026, se prest\u00f3 especial atenci\u00f3n al intercambio de ideas sobre aplicaciones reales en el comercio minorista y a la traducci\u00f3n conjunta de tendencias en enfoques pr\u00e1cticos. La app que acompa\u00f1\u00f3 al evento favoreci\u00f3 la interacci\u00f3n de los participantes, proporcion\u00f3 acceso al programa y a las impresiones y facilit\u00f3 el di\u00e1logo directo con los ponentes.<\/p>\n\n\n\n

Con el PRESTIGE Partner Day 2026, Online Software AG demostr\u00f3 una vez m\u00e1s su papel como impulsor de soluciones innovadoras de comunicaci\u00f3n para puntos de venta. El evento mostr\u00f3 tanto implementaciones pr\u00e1cticas de \u00e9xito como perspectivas claras para el desarrollo futuro del comercio minorista.<\/p>\n\n\n\n

Al programa 2026<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Acerca de Online Software AG<\/strong> <\/p>\n\n\n\n

Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Heidelberg lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y, con m\u00e1s de 65.000 instalaciones en 35 pa\u00edses, es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas. Con el software PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales. <\/p>\n\n\n\n

\n

Para m\u00e1s informaci\u00f3n:<\/strong>
Software AG en l\u00ednea
Galileistrasse 1
69115 Heidelberg, Alemania
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Jefe de Marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

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\"Online-Software-AG_PRESTIGE<\/a><\/figure>\n\n\n\n
\"Software<\/a><\/figure>\n\n\n\n
\"Online-Software-AG_PRESTIGE<\/a><\/figure>\n\n\n\n
\"Software<\/a><\/figure>\n\n\n\n
\"Online-Software-AG_PRESTIGE<\/a><\/figure>\n\n\n\n
\"Online-Software-AG_PRESTIGE<\/a><\/figure>\n<\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Praxisnahe Einblicke, technologische Trends rund um moderne POS-Kommunikation und Handelstechnologien und der Austausch zwischen Handel und Technologie standen im Mittelpunkt des 19. PRESTIGE Partnertags in Heidelberg. Heidelberg, 21 Januar 2026 […]<\/p>\n","protected":false},"author":9,"featured_media":77429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,65],"tags":[],"class_list":["post-77428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-pressemeldungen"],"acf":[],"yoast_head":"\nPRESTIGE Partnertag: Online Software AG setzt neue Impulse - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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