{"id":77536,"date":"2026-02-05T11:26:04","date_gmt":"2026-02-05T10:26:04","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77536"},"modified":"2026-02-05T14:14:39","modified_gmt":"2026-02-05T13:14:39","slug":"online-software-ag-lleva-a-euroshop-2026-un-enfoque-multimedia-del-cliente-y-la-automatizacion-de-los-medios-minoristas","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\/","title":{"rendered":"Online Software AG lleva a EuroShop 2026 su enfoque multimedia del cliente y la automatizaci\u00f3n de los medios de venta al por menor"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 03\/02\/2026<\/strong> +++ Online Software AG, l\u00edder del mercado de software de comunicaci\u00f3n cross-media para puntos de venta, participar\u00e1 una vez m\u00e1s en EuroShop, la feria m\u00e1s grande e importante del mundo para el sector minorista, que se celebrar\u00e1 en D\u00fcsseldorf en 2026. Los visitantes encontrar\u00e1n a la empresa en <strong>Pabell\u00f3n 6, stand A28<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se prestar\u00e1 especial atenci\u00f3n al tema de los medios minoristas en el punto de venta: en EuroShop, Online Software presentar\u00e1 PRESTIGEenterprise, una soluci\u00f3n de marketing que convierte por primera vez las campa\u00f1as program\u00e1ticas de medios minoristas en el punto de venta en un modelo de ingresos fiable para el comercio minorista fijo. La innovadora capacidad multi-SSP permite la conexi\u00f3n paralela de medios digitales en el punto de venta a varias plataformas de reserva y, por tanto, una comercializaci\u00f3n significativamente m\u00e1s amplia del inventario publicitario. Los minoristas conservan el control total sobre el contenido y los presupuestos, mientras que las marcas se benefician de procesos de reserva sencillos y de una segmentaci\u00f3n precisa directamente en el punto de contacto. Uno de los usuarios que ha utilizado con \u00e9xito la interfaz SSP para campa\u00f1as en medios minoristas es un minorista de alimentaci\u00f3n con m\u00e1s de 7.000 pantallas en m\u00e1s de 4.000 tiendas, lo que le convierte en una de las mayores redes de medios minoristas de Alemania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No obstante, la atenci\u00f3n se centrar\u00e1 tambi\u00e9n en las numerosas funciones de la exitosa plataforma PRESTIGEenterprise, un software que permite a los minoristas gestionar eficazmente su aproximaci\u00f3n al cliente a trav\u00e9s de todos los medios relevantes en el comercio minorista fijo: pantallas digitales y canales de medios minoristas, aplicaciones m\u00f3viles, ESL, as\u00ed como material publicitario impreso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con PRESTIGEenterprise, los minoristas se centran en la automatizaci\u00f3n y la ampliaci\u00f3n: una vez configurada, la plataforma de software gestiona y controla las campa\u00f1as, los contenidos publicitarios y los medios de salida de forma centralizada. Los procesos que antes requer\u00edan mucho tiempo e intervenci\u00f3n manual ahora se ejecutan autom\u00e1ticamente y en todos los medios. Gracias a la conexi\u00f3n con los datos de los puntos de venta, el rendimiento puede medirse en tiempo real, lo que permite tomar mejores decisiones y aumentar las ventas in situ.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los visitantes de EuroShop 2026 podr\u00e1n experimentar en directo c\u00f3mo PRESTIGEenterprise automatiza los procesos y aprovecha el potencial de los medios de comunicaci\u00f3n minoristas. Online Software AG estar\u00e1 disponible durante la feria para demostraciones en directo, debates t\u00e9cnicos y ejemplos pr\u00e1cticos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/online-software-ag.com\/es\/eurotienda-2026\/\">M\u00e1s informaci\u00f3n sobre EuroShop 2026<\/a><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Acerca de Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Heidelberg lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y, con m\u00e1s de 65.000 instalaciones en 35 pa\u00edses, es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas. Con el software <strong>PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d21d8400 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf wp-block-paragraph\"><strong>Para m\u00e1s informaci\u00f3n:<\/strong><br>Software AG en l\u00ednea<br>Galileistrasse 1<br>69115 Heidelberg, Alemania<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-2027fe46 wp-block-paragraph\"><br>Sandy Heinzmann<br>Jefe de Marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:44.45%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/Bild-1-e1770286298431.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/Bild-1-e1770286298431-1024x682.png\" alt=\"Stand de Online Software AG en Euroshop 2026\" class=\"wp-image-77549\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:22.22%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Heidelberg, 03.02.2026 +++ Die Online Software AG, Marktf\u00fchrer f\u00fcr medien\u00fcbergreifende POS-Kommunikationssoftware, nimmt auch 2026 wieder an der EuroShop teil \u2013 der weltweit gr\u00f6\u00dften und wichtigsten Messe f\u00fcr den Einzelhandel in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":77549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Software AG bringt medien\u00fcbergreifende Kundenansprache und Retail-Media-Automatisierung auf die EuroShop 2026 - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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