{"id":77658,"date":"2026-02-12T09:36:51","date_gmt":"2026-02-12T08:36:51","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77658"},"modified":"2026-03-31T08:51:32","modified_gmt":"2026-03-31T06:51:32","slug":"con-prestigeenterprise-mas-de-7-000-monitores-pos-de-netto-se-programan","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/mit-prestigeenterprise-werden-ueber-7-000-pos-monitore-von-netto-programmatisch\/","title":{"rendered":"Con PRESTIGEenterprise, m\u00e1s de 7.000 monitores de TPV de Netto Marken-Discount se programan"},"content":{"rendered":"

La interfaz ADXM permite la publicidad program\u00e1tica en tienda en toda la red Netto<\/em><\/em><\/p>\n\n\n\n


Heidelberg, 12 de febrero de 2026 +++<\/strong> Netto Marken-Discount marc\u00f3 un hito en la comunicaci\u00f3n digital minorista en 2025 al conectar m\u00e1s de 4.000 tiendas Netto a la interfaz de medios minoristas PRESTIGEenterprise. La empresa de descuentos de marca utiliz\u00f3 la interfaz AdxM proporcionada por BrandLogistics.NET, que permite, entre otras cosas, la conexi\u00f3n con el SSP1 de One Tech Group. La red se ha ido ampliando continuamente y ahora las marcas asociadas pueden reservar m\u00e1s de 7.000 expositores para campa\u00f1as program\u00e1ticas en medios minoristas.<\/p>\n\n\n\n

Netto proporciona sus espacios digitales para las campa\u00f1as en los medios de comunicaci\u00f3n de los minoristas -pantallas en las zonas de caja y estelas en la zona de entrada- y se responsabiliza de los contenidos. Las ofertas y la informaci\u00f3n general de la empresa se complementan con campa\u00f1as de socios del sector. Marketing of Moments GmbH, especialista en comercio y medios minoristas, es responsable de la comercializaci\u00f3n y puesta en marcha de campa\u00f1as program\u00e1ticas en los inventarios de Netto Marken-Discount, en colaboraci\u00f3n con la sede central de Netto Marken-Discount y EDEKA.<\/p>\n\n\n\n

Con PRESTIGEenterprise, Online Software AG proporciona la plataforma est\u00e1ndar para la comunicaci\u00f3n digital en tienda, desde pantallas y etiquetas electr\u00f3nicas para estanter\u00edas hasta sistemas de quiosco interactivos. La interacci\u00f3n entre PRESTIGEenterprise y AdxM abre la puerta a procesos estandarizados, reproducci\u00f3n basada en datos e informes transparentes.<\/p>\n\n\n\n

Cada semana, 21,5 millones de personas compran en las m\u00e1s de 4.000 tiendas de toda Alemania. Al abrir el espacio publicitario digital a nuevos sectores, Netto ofrece atractivas oportunidades para que las marcas est\u00e9n presentes directamente en el entorno de las compras con un amplio alcance y un alto nivel de atenci\u00f3n.<\/p>\n\n\n\n

Acerca de Netto Marken-Discount<\/strong>
Con unas 4.400 tiendas, m\u00e1s de 88.500 empleados, 21,5 millones de clientes a la semana y una facturaci\u00f3n de 17.600 millones de euros, Netto Marken-Discount es una de las empresas l\u00edderes del sector minorista de alimentaci\u00f3n en Alemania. Con alrededor de 5.000 art\u00edculos y un enfoque en los productos frescos, Netto tiene la mayor selecci\u00f3n de alimentos en el sector de descuento. Netto es socio de PAYBACK: Se pueden acumular puntos en todas las tiendas Netto, en la tienda online Netto y en netto-reisen.de. Asumir responsabilidades forma parte de la cultura corporativa de Netto. La empresa minorista se centra en cuatro \u00e1reas principales: compromiso social, cooperaci\u00f3n justa, uso cuidadoso de los recursos y alineaci\u00f3n de la estrategia de compras con aspectos de sostenibilidad. Netto es socio de WWF Alemania.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Acerca de Online Software AG<\/strong> <\/p>\n\n\n\n

Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Heidelberg lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y, con m\u00e1s de 65.000 instalaciones en 35 pa\u00edses, es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas. Con el software PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales. <\/p>\n\n\n\n

\n

Para m\u00e1s informaci\u00f3n:<\/strong>
Software AG en l\u00ednea
Galileistrasse 1
69115 Heidelberg, Alemania
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Jefe de Marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

\n
<\/div>\n<\/div>\n\n\n\n
\n
\"Netto<\/a><\/figure>\n\n\n\n
\"Red\"<\/a><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"

ADXM-Schnittstelle erm\u00f6glicht programmatische Instore-Werbung im gesamten Netto-Netzwerk Heidelberg, 12. Februar 2026 +++ Netto Marken-Discount setzte 2025 mit der Anbindung von \u00fcber 4.000 Netto-Filialen an die Retail Media-Schnittstelle von PRESTIGEenterprise einen […]<\/p>\n","protected":false},"author":9,"featured_media":78148,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nMit PRESTIGEenterprise werden \u00fcber 7.000 POS-Monitore von Netto Marken-Discount programmatisch - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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