{"id":77674,"date":"2026-05-27T15:16:11","date_gmt":"2026-05-27T13:16:11","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77674"},"modified":"2026-06-12T09:54:04","modified_gmt":"2026-06-12T07:54:04","slug":"retail-media-en-el-equipamiento-de-tiendas","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/retail-media-im-ladenbau\/","title":{"rendered":"Los medios de comunicaci\u00f3n minoristas en el equipamiento de tiendas: del malentendido a la oportunidad estrat\u00e9gica"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Mientras que las plataformas digitales llevan a\u00f1os demostrando lo rentable que puede ser la publicidad basada en datos para el comercio electr\u00f3nico, los proveedores y los clientes, el tema se est\u00e1 convirtiendo ahora tambi\u00e9n en un \u00e1rea de crecimiento relevante en el comercio minorista f\u00edsico. Es precisamente en esta interfaz donde el equipamiento de tiendas tambi\u00e9n experimentar\u00e1 un cambio duradero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Los medios de comunicaci\u00f3n minoristas como nuevo centro de beneficios<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el marco de la \u201eDigital Lunchbox\u201c de la Asociaci\u00f3n Alemana de Equipamiento Comercial, esta evoluci\u00f3n se clasific\u00f3 en una sesi\u00f3n compacta en l\u00ednea. La grabaci\u00f3n ofrece una visi\u00f3n pr\u00e1ctica de c\u00f3mo la publicidad en el comercio minorista se est\u00e1 convirtiendo en un centro de beneficios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los medios minoristas se est\u00e1n convirtiendo en una lucrativa fuente de ingresos por derecho propio. Plataformas como Amazon llevan a\u00f1os demostrando el potencial econ\u00f3mico de los ingresos publicitarios. Tambi\u00e9n en el comercio minorista tradicional surgen cada vez m\u00e1s estructuras que permiten ventas adicionales, a menudo con m\u00e1rgenes mucho m\u00e1s altos que en el comercio tradicional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, esto suele dar lugar a una comprensi\u00f3n abreviada del t\u00e9rmino. En muchos lugares, los medios de comunicaci\u00f3n minoristas se reducen a la se\u00f1alizaci\u00f3n digital. De hecho, esta visi\u00f3n se queda corta. Las pantallas son s\u00f3lo una parte de un ecosistema de comunicaci\u00f3n mucho m\u00e1s amplio. El factor decisivo es la interacci\u00f3n de todos los puntos de contacto en la tienda: desde el espacio en los estantes y las ubicaciones especiales hasta los servicios digitales a lo largo de todo el recorrido del cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Los medios de comunicaci\u00f3n minoristas son algo m\u00e1s que se\u00f1alizaci\u00f3n digital<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto cambia tambi\u00e9n el papel del equipamiento de las tiendas. Las zonas de venta ya no se dise\u00f1an sin tener en cuenta el aspecto del marketing publicitario para proveedores o terceros. La tienda se convierte as\u00ed en un espacio de comunicaci\u00f3n en red en el que se entrecruzan elementos f\u00edsicos y digitales. Las medidas individuales se quedan cortas. Solo la integraci\u00f3n de diferentes formatos y sistemas crea un valor a\u00f1adido sostenible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Los datos se est\u00e1n convirtiendo en un factor clave del \u00e9xito<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El principal motor de esta evoluci\u00f3n es la creciente disponibilidad de datos. Lo que se ha establecido desde hace tiempo en el comercio electr\u00f3nico tambi\u00e9n se est\u00e1 abriendo camino en el comercio minorista tradicional: las interacciones con los clientes son cada vez m\u00e1s mensurables, los procesos pueden controlarse con mayor precisi\u00f3n y las medidas de comunicaci\u00f3n pueden aplicarse de forma m\u00e1s espec\u00edfica. Esto abre nuevas oportunidades, pero exige que el espacio, el contenido y los sistemas tecnol\u00f3gicos se consideren conjuntamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Los medios de comunicaci\u00f3n de \u00e9xito se integran en la experiencia de compra<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pesar de toda la din\u00e1mica, tambi\u00e9n se aplica lo siguiente: m\u00e1s publicidad no conduce autom\u00e1ticamente a un mejor acercamiento al cliente. Una tienda desordenada puede tener r\u00e1pidamente el efecto contrario. Los medios minoristas de \u00e9xito se integran en la experiencia de compra en lugar de dominarla. Si se consigue este equilibrio, minoristas, marcas y clientes se benefician por igual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por tanto, los medios de comunicaci\u00f3n minoristas no son tanto una tendencia a corto plazo como un cambio estructural en el comercio minorista. Para el equipamiento de tiendas, esto significa un cambio significativo: pasar del mero dise\u00f1o del espacio a formar parte integrante de la estrategia de comunicaci\u00f3n, datos e ingresos del comercio minorista fijo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Grabaci\u00f3n de la \u201eFiambrera digital\u201c<\/strong>:&nbsp; <a href=\"http:\/\/youtube.com\/watch?v=GfeDA8pJ-p4&amp;t=260s&amp;utm_source=chatgpt.com\">Ver grabaci\u00f3n en YouTube<\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Retail-Media-Garden-DIY-1024x768.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1-1024x768.png\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/tierwohl.tv_Frank-Thiedig-731x1024.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\"><strong>Sobre el autor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dr. Frank Thiedig<\/strong> es economista agrario y un reconocido experto en medios de comunicaci\u00f3n minoristas y marketing minorista basado en datos en el sector minorista alimentario. En puestos directivos en EDEKA Minden-Hannover, fue responsable del desarrollo estrat\u00e9gico del marketing, la comunicaci\u00f3n en el punto de venta y el marketing basado en datos. M\u00e1s recientemente, fue Director General de Marketinggesellschaft Baden-W\u00fcrttemberg (MBW). Su trabajo se centra en la combinaci\u00f3n de los medios de comunicaci\u00f3n, la gama de productos y la calidad como base para una gesti\u00f3n eficaz de la marca en el comercio minorista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/frank-thiedig-514bb285\/\">Enlace a Dr Frank Thiedig en LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Para m\u00e1s informaci\u00f3n:<\/strong><br>Software AG en l\u00ednea<br>Galileistrasse 1<br>69115 Heidelberg, Alemania<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Jefe de Marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>","protected":false},"excerpt":{"rendered":"<p>W\u00e4hrend digitale Plattformen seit Jahren zeigen, wie profitabel datengetriebene Werbung f\u00fcr den E-Commerce, den Lieferanten und die Kunden sein kann, entwickelt sich das Thema nun auch im station\u00e4ren Handel zu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":77675,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,66],"tags":[],"class_list":["post-77674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Media im Ladenbau: Vom Missverst\u00e4ndnis zur strategischen Chance - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. Mit dem Umzug in das Kopernikusquartier, einem hochmodernen B\u00fcrogeb\u00e4udekomplex setzt das Unternehmen ein klares Zeichen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/es\/retail-media-en-el-equipamiento-de-tiendas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Media im Ladenbau: Vom Missverst\u00e4ndnis zur strategischen Chance - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. Mit dem Umzug in das Kopernikusquartier, einem hochmodernen B\u00fcrogeb\u00e4udekomplex setzt das Unternehmen ein klares Zeichen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/es\/retail-media-en-el-equipamiento-de-tiendas\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-27T13:16:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T07:54:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/PM-News-Retail-Media-7000-Bildschirme-2026.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"732\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Heinzmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heinzmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media-im-ladenbau\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media-im-ladenbau\\\/\"},\"author\":{\"name\":\"Heinzmann\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/1aaf7d9abbfdf176cbe2bf7f1006c0c0\"},\"headline\":\"Retail Media im Ladenbau: Vom Missverst\u00e4ndnis zur strategischen Chance\",\"datePublished\":\"2026-05-27T13:16:11+00:00\",\"dateModified\":\"2026-06-12T07:54:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media-im-ladenbau\\\/\"},\"wordCount\":545,\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media-im-ladenbau\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/PM-News-Retail-Media-7000-Bildschirme-2026.png\",\"articleSection\":[\"News\",\"News\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media-im-ladenbau\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media-im-ladenbau\\\/\",\"name\":\"Retail Media im Ladenbau: Vom Missverst\u00e4ndnis zur strategischen Chance - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media-im-ladenbau\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media-im-ladenbau\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/PM-News-Retail-Media-7000-Bildschirme-2026.png\",\"datePublished\":\"2026-05-27T13:16:11+00:00\",\"dateModified\":\"2026-06-12T07:54:04+00:00\",\"description\":\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. Mit dem Umzug in das Kopernikusquartier, einem hochmodernen B\u00fcrogeb\u00e4udekomplex setzt das Unternehmen ein klares Zeichen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media-im-ladenbau\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/online-software-ag.com\\\/retail-media-im-ladenbau\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media-im-ladenbau\\\/#primaryimage\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/PM-News-Retail-Media-7000-Bildschirme-2026.png\",\"contentUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/PM-News-Retail-Media-7000-Bildschirme-2026.png\",\"width\":1024,\"height\":732,\"caption\":\"PM-News-Retail-Media-7000-Bildschirme\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media-im-ladenbau\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/online-software-ag.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retail Media im Ladenbau: Vom Missverst\u00e4ndnis zur strategischen Chance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/online-software-ag.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/1aaf7d9abbfdf176cbe2bf7f1006c0c0\",\"name\":\"Heinzmann\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los medios de comunicaci\u00f3n minoristas en el equipamiento de tiendas: del malentendido a la oportunidad estrat\u00e9gica - Online Software AG","description":"Online Software AG se ha trasladado a su nueva sede en el distrito Bahnstadt de Heidelberg. Con el traslado al Kopernikusquartier, un complejo de oficinas ultramoderno, la empresa env\u00eda una se\u00f1al clara.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/es\/retail-media-en-el-equipamiento-de-tiendas\/","og_locale":"es_ES","og_type":"article","og_title":"Retail Media im Ladenbau: Vom Missverst\u00e4ndnis zur strategischen Chance - Online Software AG","og_description":"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. Mit dem Umzug in das Kopernikusquartier, einem hochmodernen B\u00fcrogeb\u00e4udekomplex setzt das Unternehmen ein klares Zeichen.","og_url":"https:\/\/online-software-ag.com\/es\/retail-media-en-el-equipamiento-de-tiendas\/","og_site_name":"Online Software AG","article_published_time":"2026-05-27T13:16:11+00:00","article_modified_time":"2026-06-12T07:54:04+00:00","og_image":[{"width":1024,"height":732,"url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/PM-News-Retail-Media-7000-Bildschirme-2026.png","type":"image\/png"}],"author":"Heinzmann","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Heinzmann","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/online-software-ag.com\/retail-media-im-ladenbau\/#article","isPartOf":{"@id":"https:\/\/online-software-ag.com\/retail-media-im-ladenbau\/"},"author":{"name":"Heinzmann","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/1aaf7d9abbfdf176cbe2bf7f1006c0c0"},"headline":"Retail Media im Ladenbau: Vom Missverst\u00e4ndnis zur strategischen Chance","datePublished":"2026-05-27T13:16:11+00:00","dateModified":"2026-06-12T07:54:04+00:00","mainEntityOfPage":{"@id":"https:\/\/online-software-ag.com\/retail-media-im-ladenbau\/"},"wordCount":545,"publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"image":{"@id":"https:\/\/online-software-ag.com\/retail-media-im-ladenbau\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/PM-News-Retail-Media-7000-Bildschirme-2026.png","articleSection":["News","News"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/retail-media-im-ladenbau\/","url":"https:\/\/online-software-ag.com\/retail-media-im-ladenbau\/","name":"Los medios de comunicaci\u00f3n minoristas en el equipamiento de tiendas: del malentendido a la oportunidad estrat\u00e9gica - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/online-software-ag.com\/retail-media-im-ladenbau\/#primaryimage"},"image":{"@id":"https:\/\/online-software-ag.com\/retail-media-im-ladenbau\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/PM-News-Retail-Media-7000-Bildschirme-2026.png","datePublished":"2026-05-27T13:16:11+00:00","dateModified":"2026-06-12T07:54:04+00:00","description":"Online Software AG se ha trasladado a su nueva sede en el distrito Bahnstadt de Heidelberg. Con el traslado al Kopernikusquartier, un complejo de oficinas ultramoderno, la empresa env\u00eda una se\u00f1al clara.","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/retail-media-im-ladenbau\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/retail-media-im-ladenbau\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/online-software-ag.com\/retail-media-im-ladenbau\/#primaryimage","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/PM-News-Retail-Media-7000-Bildschirme-2026.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/PM-News-Retail-Media-7000-Bildschirme-2026.png","width":1024,"height":732,"caption":"PM-News-Retail-Media-7000-Bildschirme"},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/retail-media-im-ladenbau\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"Retail Media im Ladenbau: Vom Missverst\u00e4ndnis zur strategischen Chance"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Software AG en l\u00ednea","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Software AG en l\u00ednea","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/1aaf7d9abbfdf176cbe2bf7f1006c0c0","name":"Heinzmann"}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/posts\/77674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/comments?post=77674"}],"version-history":[{"count":0,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/posts\/77674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/media\/77675"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/media?parent=77674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/categories?post=77674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/tags?post=77674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}