{"id":77777,"date":"2026-02-24T11:31:45","date_gmt":"2026-02-24T10:31:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77777"},"modified":"2026-06-16T09:21:31","modified_gmt":"2026-06-16T07:21:31","slug":"reduccion-de-costes-aumento-del-impacto-el-software-online-triunfa-en-euroshop-2026-gracias-a-la-comunicacion-estructurada-de-los-puntos-de-venta","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/","title":{"rendered":"Reducci\u00f3n de costes, aumento del impacto: el software en l\u00ednea triunfa en EuroShop 2026 con una comunicaci\u00f3n estructurada en el punto de venta"},"content":{"rendered":"

Conclusi\u00f3n: una comunicaci\u00f3n eficaz en el punto de venta determina las ventas, pero los presupuestos son cada vez m\u00e1s ajustados, los m\u00e1rgenes m\u00e1s estrechos y las decisiones m\u00e1s dif\u00edciles. Lo que cuenta ahora es la optimizaci\u00f3n coherente de los procesos, combinada con una tecnolog\u00eda inteligente.<\/em><\/p>\n\n\n\n


Heidelberg, 27 de febrero de 2026 +++<\/strong> Online Software valora positivamente su participaci\u00f3n en EuroShop 2026. Para la empresa de software con presencia internacional, la feria l\u00edder mundial ha sido, una vez m\u00e1s, mucho m\u00e1s que una plataforma de presentaci\u00f3n: ha servido de sism\u00f3grafo tecnol\u00f3gico para el comercio internacional, y de comprobaci\u00f3n de la realidad de las nuevas ideas.<\/p>\n\n\n\n

\u201ePara nosotros, EuroShop es siempre un lugar en el que determinar cu\u00e1l es nuestra posici\u00f3n. Aqu\u00ed podemos ver muy claramente hacia d\u00f3nde se dirige el comercio minorista desde el punto de vista tecnol\u00f3gico, y utilizamos la feria espec\u00edficamente para probar nuevos enfoques con vistas a su aceptaci\u00f3n directa en el mercado\u201c, explica J\u00fcrgen Berens von Rautenfeld, Director General de Online Software.<\/p>\n\n\n\n

Una de las principales conclusiones de la feria de este a\u00f1o: La optimizaci\u00f3n de procesos es una prioridad para las empresas minoristas. En el contexto de la tensa situaci\u00f3n econ\u00f3mica mundial, los minoristas buscan cada vez m\u00e1s soluciones para aumentar la eficiencia y reducir los costes de forma sostenible. Precisamente aqu\u00ed es donde las soluciones de software de Online Software dan en el clavo, especialmente con las empresas minoristas extranjeras, que estuvieron muy representadas en EuroShop y mostraron un gran inter\u00e9s.<\/p>\n\n\n\n

Tambi\u00e9n qued\u00f3 claro que el cambio a las etiquetas electr\u00f3nicas para estanter\u00edas (ESL) est\u00e1 ganando impulso. La posibilidad de utilizar ESL de distintos fabricantes con una soluci\u00f3n de software centralizada es cada vez m\u00e1s importante. Un tema que tuvo gran relevancia pr\u00e1ctica en muchos debates.<\/p>\n\n\n\n

Al mismo tiempo, los medios de comunicaci\u00f3n directamente en el punto de venta est\u00e1n adquiriendo una importancia masiva. Muchos visitantes preguntaron espec\u00edficamente por las posibilidades de mostrar publicidad all\u00ed donde realmente se toman las decisiones de compra: En la tienda. Por \u00faltimo, pero no por ello menos importante, la incursi\u00f3n de Netto Marken-Discount, cliente de PRESTIGEenterprise, en el sector de los medios de comunicaci\u00f3n para el comercio minorista fue un motivo concreto para que numerosos minoristas se interesaran por las soluciones de software en l\u00ednea.<\/p>\n\n\n\n

El FastLaner de Wanzl llam\u00f3 especialmente la atenci\u00f3n en el stand de la feria. La plataforma de software PRESTIGEenterprises mostraba con \u00e9xito la publicidad en el punto de venta y las campa\u00f1as en los medios minoristas en la pantalla instalada directamente en el asa del carrito de la compra. La soluci\u00f3n se convirti\u00f3 r\u00e1pidamente en un verdadero im\u00e1n para los visitantes.<\/p>\n\n\n\n

J\u00fcrgen Berens von Rautenfeld, Director General de Online Software, subraya la importancia estrat\u00e9gica de las observaciones de la feria: \u201eEl sentimiento de los minoristas captado en EuroShop es muy valioso para nosotros. Influye directamente en nuestras decisiones sobre productos y desarrollo. S\u00f3lo si comprendemos las prioridades reales de los minoristas podremos desarrollar un software que siga siendo relevante a largo plazo.\u201c<\/p>\n\n\n\n

EuroShop 2026 confirma una vez m\u00e1s a Online Software que la orientaci\u00f3n tecnol\u00f3gica, la informaci\u00f3n sincera sobre el mercado y el di\u00e1logo estrecho con los minoristas son cruciales para desarrollar soluciones pr\u00e1cticas y preparadas para el futuro.<\/p>\n\n\n\n\n\n

Acerca de Online Software AG<\/strong> <\/p>\n\n\n\n

Desarrollo de soluciones para el comercio mayorista y minorista internacional. Esta mediana empresa con sede en Heidelberg lleva m\u00e1s de 25 a\u00f1os apoyando a los minoristas con soluciones de software para la publicidad profesional en tiendas y, con m\u00e1s de 65.000 instalaciones en 35 pa\u00edses, es l\u00edder del mercado en el \u00e1mbito de la comunicaci\u00f3n cross-media en tiendas y la promoci\u00f3n de ventas. Con el software PRESTIGEempresa<\/strong> el software en l\u00ednea ofrece una plataforma de comunicaci\u00f3n para dirigirse a los clientes en el punto de venta, que incluye medios cl\u00e1sicos y medios de salida digitales. <\/p>\n\n\n\n\n

Para m\u00e1s informaci\u00f3n:<\/strong>
Software AG en l\u00ednea
Galileistrasse 1
69115 Heidelberg, Alemania
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n


Sandy Heinzmann
Jefe de Marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n\n\n\n\n\n\n\n\n

\"\"<\/figure>
\n

Lorem ipsum <\/p>\n<\/div><\/div>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

 <\/p>\n\n\n

\"\"
\"\"
\"\"<\/p>","protected":false},"excerpt":{"rendered":"

Fazit: Wirkungsvolle POS Kommunikation entscheidet \u00fcber Umsatz aber Budgets werden enger, Margen d\u00fcnner, Entscheidungen h\u00e4rter. Jetzt z\u00e4hlt konsequente Prozessoptimierung \u2013 kombiniert mit intelligenter Technologie. Heidelberg, 27. Februar 2026 +++ Die […]<\/p>\n","protected":false},"author":2,"featured_media":77782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nKosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. Mit dem Umzug in das Kopernikusquartier, einem hochmodernen B\u00fcrogeb\u00e4udekomplex setzt das Unternehmen ein klares Zeichen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/es\/reduccion-de-costes-aumento-del-impacto-el-software-online-triunfa-en-euroshop-2026-gracias-a-la-comunicacion-estructurada-de-los-puntos-de-venta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. Mit dem Umzug in das Kopernikusquartier, einem hochmodernen B\u00fcrogeb\u00e4udekomplex setzt das Unternehmen ein klares Zeichen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/es\/reduccion-de-costes-aumento-del-impacto-el-software-online-triunfa-en-euroshop-2026-gracias-a-la-comunicacion-estructurada-de-los-puntos-de-venta\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-24T10:31:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T07:21:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"906\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heinzmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heinzmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/\"},\"author\":{\"name\":\"Heinzmann\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/1aaf7d9abbfdf176cbe2bf7f1006c0c0\"},\"headline\":\"Kosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation\",\"datePublished\":\"2026-02-24T10:31:45+00:00\",\"dateModified\":\"2026-06-16T07:21:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/\"},\"wordCount\":554,\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/1_260222_EuroShop-21-1.jpg\",\"articleSection\":[\"Pressemeldungen\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/\",\"name\":\"Kosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/1_260222_EuroShop-21-1.jpg\",\"datePublished\":\"2026-02-24T10:31:45+00:00\",\"dateModified\":\"2026-06-16T07:21:31+00:00\",\"description\":\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. Mit dem Umzug in das Kopernikusquartier, einem hochmodernen B\u00fcrogeb\u00e4udekomplex setzt das Unternehmen ein klares Zeichen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/1_260222_EuroShop-21-1.jpg\",\"contentUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/1_260222_EuroShop-21-1.jpg\",\"width\":906,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/online-software-ag.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/online-software-ag.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/1aaf7d9abbfdf176cbe2bf7f1006c0c0\",\"name\":\"Heinzmann\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reducci\u00f3n de costes y aumento de la repercusi\u00f3n: Online Software triunfa en EuroShop 2026 con la comunicaci\u00f3n estructurada en el punto de venta - Online Software AG","description":"Online Software AG se ha trasladado a su nueva sede en el distrito Bahnstadt de Heidelberg. Con el traslado al Kopernikusquartier, un complejo de oficinas ultramoderno, la empresa env\u00eda una se\u00f1al clara.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/es\/reduccion-de-costes-aumento-del-impacto-el-software-online-triunfa-en-euroshop-2026-gracias-a-la-comunicacion-estructurada-de-los-puntos-de-venta\/","og_locale":"es_ES","og_type":"article","og_title":"Kosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation - Online Software AG","og_description":"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. Mit dem Umzug in das Kopernikusquartier, einem hochmodernen B\u00fcrogeb\u00e4udekomplex setzt das Unternehmen ein klares Zeichen.","og_url":"https:\/\/online-software-ag.com\/es\/reduccion-de-costes-aumento-del-impacto-el-software-online-triunfa-en-euroshop-2026-gracias-a-la-comunicacion-estructurada-de-los-puntos-de-venta\/","og_site_name":"Online Software AG","article_published_time":"2026-02-24T10:31:45+00:00","article_modified_time":"2026-06-16T07:21:31+00:00","og_image":[{"width":906,"height":1024,"url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1.jpg","type":"image\/jpeg"}],"author":"Heinzmann","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Heinzmann","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/#article","isPartOf":{"@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/"},"author":{"name":"Heinzmann","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/1aaf7d9abbfdf176cbe2bf7f1006c0c0"},"headline":"Kosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation","datePublished":"2026-02-24T10:31:45+00:00","dateModified":"2026-06-16T07:21:31+00:00","mainEntityOfPage":{"@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/"},"wordCount":554,"publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"image":{"@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1.jpg","articleSection":["Pressemeldungen"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/","url":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/","name":"Reducci\u00f3n de costes y aumento de la repercusi\u00f3n: Online Software triunfa en EuroShop 2026 con la comunicaci\u00f3n estructurada en el punto de venta - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/#primaryimage"},"image":{"@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1.jpg","datePublished":"2026-02-24T10:31:45+00:00","dateModified":"2026-06-16T07:21:31+00:00","description":"Online Software AG se ha trasladado a su nueva sede en el distrito Bahnstadt de Heidelberg. Con el traslado al Kopernikusquartier, un complejo de oficinas ultramoderno, la empresa env\u00eda una se\u00f1al clara.","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/#primaryimage","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1.jpg","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1.jpg","width":906,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"Kosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Software AG en l\u00ednea","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Software AG en l\u00ednea","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/1aaf7d9abbfdf176cbe2bf7f1006c0c0","name":"Heinzmann"}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/posts\/77777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/comments?post=77777"}],"version-history":[{"count":0,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/posts\/77777\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/media\/77782"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/media?parent=77777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/categories?post=77777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/tags?post=77777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}