{"id":78073,"date":"2026-03-30T09:17:27","date_gmt":"2026-03-30T07:17:27","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=78073"},"modified":"2026-06-18T13:06:27","modified_gmt":"2026-06-18T11:06:27","slug":"mas-que-autofacturacion-enfoque-digital-del-cliente-en-el-carrito-de-la-compra","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/es\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/","title":{"rendered":"M\u00e1s que una simple autofacturaci\u00f3n: acercamiento digital al cliente en el carrito de la compra"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Desde un \u201ec\u00e1lido bienvenida\u201c hasta una campa\u00f1a profesional de retail media: estas son las posibilidades que ofrece FastLaner &amp; Co.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hace a\u00f1os que se trabaja en Scan &amp; Go. Entretanto se han probado muchos enfoques que han vuelto a desaparecer del mercado. Muchos problemas iniciales se interpusieron en el camino de la idea. \u00a1EDEKA prob\u00f3 el Easy-Shopper o \u201eWhiz Cart\u201c, REWE el \u201eCatch!, <a href=\"https:\/\/retail-optimiser.de\/edekas-netto-testet-app-basiertes-einkaufswagen-schloss-von-wanzl\/\">Red<\/a> probado carritos de la compra inteligentes con una aplicaci\u00f3n. M\u00e1s recientemente, a principios de 2026, se instal\u00f3 un sistema inteligente de autofacturaci\u00f3n en el carrito de la compra de un <a href=\"https:\/\/www.stores-shops.de\/technology\/smart-store\/v-markt-testet-self-checkout-technologien-in-muenchen\/\">V-Market en M\u00fanich<\/a> probado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En varios stands de EuroShop 2026 tambi\u00e9n se expusieron numerosas soluciones para FastLaner de Wanzl, una unidad de asa con pantalla de 10\u201c y esc\u00e1ner manual. Por \u00faltimo, pero no por ello menos importante, la propia Wanzl hab\u00eda dotado a su carro de la compra de una amplia zona de presentaci\u00f3n en su propio stand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por qu\u00e9 es tan interesante el tema<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Compra r\u00e1pida sin demoras<\/strong>&nbsp;con autofacturaci\u00f3n<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">con menor despliegue de personal<\/strong> Especialmente interesante en horas valle<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Recopilar f\u00e1cilmente datos de los compradores<\/strong> y conocer mejor al cliente<\/li>\n\n\n\n<li>y ahora nuevo: <strong style=\"color: inherit;\">Promoci\u00f3n <\/strong>d\u00f3nde se toma la decisi\u00f3n de compra<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por qu\u00e9 los carros de la compra con expositor son relevantes ahora mismo<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El comercio minorista de ladrillo y cemento est\u00e1 bajo presi\u00f3n: expectativas crecientes, atenci\u00f3n decreciente, competencia creciente del comercio electr\u00f3nico. El carrito de la compra con pantalla ofrece una nueva oportunidad porque llega a los clientes exactamente donde se toman las decisiones: en el momento de la compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En EuroShop, utilizamos el FastLaner de Wanzl como ejemplo para demostrar las posibilidades de dirigirse a los clientes con publicidad en la pantalla y la moderna tecnolog\u00eda de venta al por menor que puede utilizarse con buenos resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las posibles aplicaciones van mucho m\u00e1s all\u00e1 de la publicidad tradicional:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Campa\u00f1as que llaman la atenci\u00f3n<\/strong> directamente al inicio de la compra<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Reproducci\u00f3n din\u00e1mica de publicidad<\/strong> (program\u00e1tica y espec\u00edfica)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Integraci\u00f3n de aplicaciones de compra<\/strong> en la pantalla<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Exploraci\u00f3n de productos con valor a\u00f1adido<\/strong> (Informaci\u00f3n, al\u00e9rgenos, recetas)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Venta cruzada y upselling<\/strong> en el momento oportuno<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El factor decisivo: La comunicaci\u00f3n se produce <strong>relacionados con el contexto y en tiempo real.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ventaja competitiva mediante un posicionamiento temprano<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfPor qu\u00e9 merece la pena que los comerciantes empiecen a realizar pruebas cuanto antes? Quien ampl\u00eda su negocio pronto, crea nuevas fuentes de ingresos. Quien realiza pruebas pronto, adquiere experiencia. Quien integra pronto, se asegura espacios publicitarios.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Fastlaner-tutorial.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 ideas para promociones en el carrito de la compra<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Con las soluciones de PRESTIGEenterprise, Wanzl se convierte en Fastlaner:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>para espacios publicitarios minoristas controlables mediante programaci\u00f3n<\/li>\n\n\n\n<li>para un apoyo proactivo a las ventas<\/li>\n\n\n\n<li>el asistente digital del cliente<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1As\u00ed de ingeniosa puede ser la integraci\u00f3n de la comunicaci\u00f3n de precios y promocional en el carrito de la compra!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png\" alt=\"\" class=\"wp-image-78103 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-300x168.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-768x431.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png 1370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>1. arranque fuerte: ideas para comprar al desbloquear<\/strong><br>Cuando el coche se desbloquea, se inicia autom\u00e1ticamente una llamativa campa\u00f1a a pantalla completa. Perfecta para obtener la m\u00e1xima visibilidad, ya sea como mensaje del concesionario o como publicidad de marca reservada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong>2. visualizaci\u00f3n dividida: uso para aplicaciones y publicidad<\/strong><\/strong><br>Las listas de reproducci\u00f3n promocionales, por un lado, y las aplicaciones de compras, por otro, generan beneficios y monetizaci\u00f3n al mismo tiempo. Mientras las listas de la compra y las campa\u00f1as de descuentos crean beneficios para los clientes, los mensajes publicitarios se transmiten simult\u00e1neamente en la pantalla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png\" alt=\"\" class=\"wp-image-78114 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-300x164.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-768x421.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png 1401w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png\"><img decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png\" alt=\"\" class=\"wp-image-78116 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-300x163.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-768x418.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png 1383w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>3. medios de comunicaci\u00f3n minoristas: Gesti\u00f3n din\u00e1mica de campa\u00f1as<\/strong><\/strong><\/strong><br>Los medios minoristas se integran de forma program\u00e1tica y se actualizan continuamente. Las campa\u00f1as reservadas por el sector de las marcas se reproducen con precisi\u00f3n para el cliente, en tiempo real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong>4. exploraci\u00f3n de productos: Informaci\u00f3n adicional con valor a\u00f1adido<\/strong><\/strong><\/strong><\/strong><br>Si el cliente escanea un producto, aparece inmediatamente informaci\u00f3n relevante como ingredientes, al\u00e9rgenos o ideas para recetas. El contexto supera a la publicidad tradicional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png\" alt=\"\" class=\"wp-image-78117 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-300x160.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-768x411.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png 1406w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png\" alt=\"\" class=\"wp-image-78120 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-300x159.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-768x408.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png 1415w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong><strong>5\u00aa exploraci\u00f3n de productos: Campa\u00f1as con m\u00e1ximo impulso de ventas<\/strong><\/strong><\/strong><\/strong><\/strong><br>Con el escaneo del producto, el cliente desencadena campa\u00f1as de venta cruzada espec\u00edficas: recomendaciones de productos y mensajes de marca que desencadenan compras adicionales y por impulso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tres ejemplos concretos de aplicaci\u00f3n de la pantalla Wanzl FastLaner<\/strong><\/h2>\n\n\n<p>Con las soluciones de PRESTIGEenterprise, el carrito de la compra se convierte en un espacio publicitario minorista controlable mediante programaci\u00f3n, en un apoyo activo a las ventas en el punto de venta y en un asistente de compras digital para los clientes. La comunicaci\u00f3n de precios y la publicidad se integran directamente entre s\u00ed, sin interrupciones en la experiencia multimedia.<\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\" alt=\"Software en l\u00ednea AG FastLaner LEH\" class=\"wp-image-78078\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\" alt=\"Online Software AG FastLaner DIY\" class=\"wp-image-78081\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\" alt=\"Online Software AG FastLaner FURNITURE\" class=\"wp-image-78082\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusi\u00f3n: Smart Cart - El punto de contacto subestimado en la tienda<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El carrito de la compra es uno de los \u00faltimos canales de comunicaci\u00f3n sin utilizar en el comercio minorista fijo, con un alcance de 100 % por visita. Los medios minoristas en el carrito de la compra conectan <strong style=\"color: inherit;\">Monetizaci\u00f3n mediante ingresos publicitarios<\/strong>, <strong style=\"color: inherit;\">Mejor orientaci\u00f3n al cliente<\/strong> y <strong style=\"color: inherit;\">Cestas de la compra m\u00e1s altas<\/strong>. En resumen: <strong>M\u00e1s ventas por cliente - sin espacio de venta adicional.<\/strong><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png\" alt=\"\" class=\"wp-image-78433 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-225x300.png 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-9x12.png 9w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann.png 1086w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Sobre el autor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann lleva m\u00e1s de 15 a\u00f1os apoyando el desarrollo digital del comercio minorista tradicional. Se centra en la cuesti\u00f3n de c\u00f3mo la tecnolog\u00eda, la comunicaci\u00f3n y la experiencia del cliente pueden interactuar con \u00e9xito en el punto de venta. En Online Software AG, se ocupa de temas como los medios de comunicaci\u00f3n en el comercio minorista, la se\u00f1alizaci\u00f3n digital, las etiquetas electr\u00f3nicas de precios, la automatizaci\u00f3n y la inteligencia artificial. En sus art\u00edculos especializados, combina la experiencia adquirida en proyectos de comercio minorista con las tendencias actuales del mercado y la tecnolog\u00eda. Su objetivo es proporcionar una comprensi\u00f3n clara de los complejos desarrollos y proporcionar inspiraci\u00f3n pr\u00e1ctica para los minoristas y las organizaciones minoristas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/sandy-heinzmann\/\">Enlace con Sandy Heinzmann en LinkedIn<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Vom \u201eHerzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co. Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":78103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,81],"tags":[],"class_list":["post-78073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co.Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind wieder vom Markt verschwunden. Viele Kinderkrankheiten standen der Idee im Wege. EDEKA testete den Easy-Shopper oder auch \u201eWhiz Cart\u201c, REWE den \u201eCatch!, Netto testete smarte Einkaufswagen mit App. Zuletzt wurde Anfang 2026 ein intelligentes Self-Checkout System am Einkaufswagen in einem V-Markt in M\u00fcnchen getestet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/es\/blog\/mas-que-autofacturacion-enfoque-digital-del-cliente-en-el-carrito-de-la-compra\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co.Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind wieder vom Markt verschwunden. Viele Kinderkrankheiten standen der Idee im Wege. EDEKA testete den Easy-Shopper oder auch \u201eWhiz Cart\u201c, REWE den \u201eCatch!, Netto testete smarte Einkaufswagen mit App. Zuletzt wurde Anfang 2026 ein intelligentes Self-Checkout System am Einkaufswagen in einem V-Markt in M\u00fcnchen getestet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/es\/blog\/mas-que-autofacturacion-enfoque-digital-del-cliente-en-el-carrito-de-la-compra\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T07:17:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T11:06:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1370\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julia Strauch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Strauch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/\"},\"author\":{\"name\":\"Julia Strauch\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/person\/52179fb15851dddd1031d829e2e464b2\"},\"headline\":\"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen\",\"datePublished\":\"2026-03-30T07:17:27+00:00\",\"dateModified\":\"2026-06-18T11:06:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/\"},\"wordCount\":717,\"publisher\":{\"@id\":\"https:\/\/online-software-ag.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\",\"articleSection\":[\"Allgemein\",\"Blog\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/\",\"url\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/\",\"name\":\"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\/\/online-software-ag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\",\"datePublished\":\"2026-03-30T07:17:27+00:00\",\"dateModified\":\"2026-06-18T11:06:27+00:00\",\"description\":\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner & Co.Seit Jahren wird am Thema Scan & Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind wieder vom Markt verschwunden. Viele Kinderkrankheiten standen der Idee im Wege. EDEKA testete den Easy-Shopper oder auch \u201eWhiz Cart\u201c, REWE den \u201eCatch!, Netto testete smarte Einkaufswagen mit App. Zuletzt wurde Anfang 2026 ein intelligentes Self-Checkout System am Einkaufswagen in einem V-Markt in M\u00fcnchen getestet.\",\"breadcrumb\":{\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#primaryimage\",\"url\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\",\"contentUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\",\"width\":1370,\"height\":768,\"caption\":\"Online Software AG FastLaner Unlock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/online-software-ag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/online-software-ag.com\/#website\",\"url\":\"https:\/\/online-software-ag.com\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/online-software-ag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/online-software-ag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/online-software-ag.com\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\/\/online-software-ag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/person\/52179fb15851dddd1031d829e2e464b2\",\"name\":\"Julia Strauch\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00e1s que una simple autofacturaci\u00f3n: acercamiento digital al cliente en el carrito de la compra - Online Software AG","description":"Desde una \u201ec\u00e1lida bienvenida\u201c hasta una campa\u00f1a profesional en los medios de comunicaci\u00f3n del comercio minorista: FastLaner &amp; Co. llevan a\u00f1os trabajando en el tema de Scan &amp; Go. Entretanto se han probado muchos enfoques que han vuelto a desaparecer del mercado. Muchos problemas iniciales se interpusieron en el camino de la idea. EDEKA prob\u00f3 el Easy-Shopper o \u201eWhiz Cart\u201c, REWE prob\u00f3 el \u201eCatch!\", Netto prob\u00f3 carritos de la compra inteligentes con una app. M\u00e1s recientemente, a principios de 2026 se prob\u00f3 en un supermercado V-Markt de M\u00fanich un sistema inteligente de autofacturaci\u00f3n en carritos de la compra.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/es\/blog\/mas-que-autofacturacion-enfoque-digital-del-cliente-en-el-carrito-de-la-compra\/","og_locale":"es_ES","og_type":"article","og_title":"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG","og_description":"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner & Co.Seit Jahren wird am Thema Scan & Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind wieder vom Markt verschwunden. Viele Kinderkrankheiten standen der Idee im Wege. EDEKA testete den Easy-Shopper oder auch \u201eWhiz Cart\u201c, REWE den \u201eCatch!, Netto testete smarte Einkaufswagen mit App. Zuletzt wurde Anfang 2026 ein intelligentes Self-Checkout System am Einkaufswagen in einem V-Markt in M\u00fcnchen getestet.","og_url":"https:\/\/online-software-ag.com\/es\/blog\/mas-que-autofacturacion-enfoque-digital-del-cliente-en-el-carrito-de-la-compra\/","og_site_name":"Online Software AG","article_published_time":"2026-03-30T07:17:27+00:00","article_modified_time":"2026-06-18T11:06:27+00:00","og_image":[{"width":1370,"height":768,"url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png","type":"image\/png"}],"author":"Julia Strauch","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Julia Strauch","Tiempo de lectura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#article","isPartOf":{"@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/"},"author":{"name":"Julia Strauch","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/52179fb15851dddd1031d829e2e464b2"},"headline":"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen","datePublished":"2026-03-30T07:17:27+00:00","dateModified":"2026-06-18T11:06:27+00:00","mainEntityOfPage":{"@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/"},"wordCount":717,"publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"image":{"@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png","articleSection":["Allgemein","Blog"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/","url":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/","name":"M\u00e1s que una simple autofacturaci\u00f3n: acercamiento digital al cliente en el carrito de la compra - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#primaryimage"},"image":{"@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png","datePublished":"2026-03-30T07:17:27+00:00","dateModified":"2026-06-18T11:06:27+00:00","description":"Desde una \u201ec\u00e1lida bienvenida\u201c hasta una campa\u00f1a profesional en los medios de comunicaci\u00f3n del comercio minorista: FastLaner &amp; Co. llevan a\u00f1os trabajando en el tema de Scan &amp; Go. Entretanto se han probado muchos enfoques que han vuelto a desaparecer del mercado. Muchos problemas iniciales se interpusieron en el camino de la idea. EDEKA prob\u00f3 el Easy-Shopper o \u201eWhiz Cart\u201c, REWE prob\u00f3 el \u201eCatch!\", Netto prob\u00f3 carritos de la compra inteligentes con una app. M\u00e1s recientemente, a principios de 2026 se prob\u00f3 en un supermercado V-Markt de M\u00fanich un sistema inteligente de autofacturaci\u00f3n en carritos de la compra.","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#primaryimage","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png","width":1370,"height":768,"caption":"Online Software AG FastLaner Unlock"},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Software AG en l\u00ednea","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Software AG en l\u00ednea","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/52179fb15851dddd1031d829e2e464b2","name":"Julia Strauch"}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/posts\/78073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/comments?post=78073"}],"version-history":[{"count":83,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/posts\/78073\/revisions"}],"predecessor-version":[{"id":78662,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/posts\/78073\/revisions\/78662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/media\/78103"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/media?parent=78073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/categories?post=78073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/online-software-ag.com\/es\/wp-json\/wp\/v2\/tags?post=78073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}