• Croissant Cappucino Panorama

Glocken Bäckerei


Digital Signage: Counter Displays

Kunden Logo Glockenbrotbaeckerei

Stores: 300
Partner: LG Electronics, AOpen

In August 2012 Glocken Bäckerei, one of the largest traditional bakeries in Germany, decided to employ the web based, enterprise solution PRESTIGEenterprise for digital instore communications. After extensive tests in three pilot stores, the new concept was rolled out. In the process of modernising all stores will be renovated one after another and a screen will be installed directly behind the checkout counter in each store. This central point is an optimal location for image and offer commercials. As of March 2013, 30 of the 300 bakeries had been equipped with screens. The 100% REWE owned « Glockenbrot Bäckerei » has used PRESTIGE for poster printing since 2005 and now also uses the « Flatrate Model » of PRESTIGEenterprise for its instore tv. The integration of PRESTIGEenterprise on the existing IT system allows access to all products from the bread and bakeware, snack, pastry and convenience areas.

Glocken Bäckerei

We didn’t have the needed manpower in house to accomplish this. With the flatrate model we save a great deal of administrative effort. In addition the software wonderfully integrates into the existing IT environment, and each printer or each screen can be individually controlled and the respective output medium within the stores are accessible. The effort and costs of software integration are in this manner held in check.

Reiner SprenglerGlocken Bäckerei Project leader

Glocken Bäckerei

Simple operability was a prerequisite for us, ultimately the program should support us in our daily routine and not hinder us. It is important to us that the planning is clearly structured and that we can plan and generate our promotions without much effort. A simple user interface is of course indispensible for this. PRESTIGEenterprise is perfectly suited for this.

Christian DiederichMarketing manager, Glocken Bäckerei
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