Print: Multiformat print
The consortium Theo Wormland, with its 14 stores in 11 metropolises, is among the leading German retail chains for men’s fashion. The men’s fashion chain has relied for years on small, easily grasped posters for the merchandise, which don’t disturb the trendy store design concept. Less is more – only the manufacturer logo, the designation and the price on the poster can be found.
To guarantee corporate design, even for price communications on posters, the small format posters are created in the centrally located decoration department and made available via the web-based PRESTIGEenterprise system to all stores and to external merchandising agencies. The templates, predefined by the central decoration department, cover all imaginable content, no matter if one or more products are represented on a poster. Special templates, which follow the corporate design guidelines, even exist for partly regionally varying price reductions.
The fast pace of the fashion industry requires high responsiveness. New manufacturers and their logos can be quickly and simply uploaded and updated on posters with PRESTIGEenterprise.
It’s very important for us that our corporate design is preserved in all branch stores. This holds also for price communicaions on our poster.
The fashion industry is very fast moving. New goods arrive weekly with new descriptions and prices. In addtion, new manufacturers, whose logos must then be loaded into the system, are always newly listed. With PRESTIGEenterprise we haven’t just decided for simpler handling, but also for a software package that supports the newest technologies and media, which Wormland may decide to implement in the future.