{"id":12361,"date":"2024-10-09T09:47:40","date_gmt":"2024-10-09T07:47:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=12361"},"modified":"2026-06-25T12:39:42","modified_gmt":"2026-06-25T10:39:42","slug":"retail-media","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/fr\/retail-media\/","title":{"rendered":"M\u00e9dias de vente au d\u00e9tail"},"content":{"rendered":"
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Tout simplement. Espaces publicitaires. Mettre sur le march\u00e9.\n PRESTIGE\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Campagnes Retail Media compl\u00e8tes sur les points de vente
- de l'impression \u00e0 la signalisation num\u00e9rique<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Demander maintenant<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Une tendance qui ne conna\u00eet qu'une seule direction :\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\nvers le haut.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La performance publicitaire augmente. Les revenus augmentent. Le chiffre d'affaires grimpe. Ce ne sont l\u00e0 que quelques-uns des avantages de la commercialisation d'espaces publicitaires sur les points de vente. Il n'est donc pas \u00e9tonnant que, selon une \u00e9tude de Merkle, 85 % des annonceurs du secteur des biens de consommation augmenteront leurs investissements dans le marketing m\u00e9dia de d\u00e9tail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La recette du succ\u00e8s : <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u00e9dias de vente au d\u00e9tail <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le Retail Media au point de vente permet de placer le bon message au bon moment, au bon endroit et aupr\u00e8s des bons clients. \n

\n\nAvec PRESTIGEenterprise, vos partenaires publicitaires peuvent r\u00e9server des espaces publicitaires aussi bien num\u00e9riques qu'imprim\u00e9s et r\u00e9aliser ainsi des campagnes compl\u00e9mentaires. Et ce, en quelques clics seulement.

\n\nVous n'\u00eates pas oblig\u00e9 de renoncer \u00e0 votre propre publicit\u00e9, mais vous pouvez consacrer autant de temps que vous le souhaitez aux campagnes Retail Media.

\n\nMon\u00e9tiser votre inventaire publicitaire digtal et le d\u00e9velopper en espaces de revenus distincts. \n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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PRESTIGEenterprise apporte
Retail Media sur plus de 7.000 \u00e9crans
dans plus de 4.000 magasins Netto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Communiqu\u00e9 de presse<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les avantages <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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en d\u00e9tail<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Commencez d\u00e8s maintenant votre voyage Retail Media<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nouvelles recettes.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gr\u00e2ce \u00e0 notre solution, vous pouvez faire de vos pr\u00e9sentoirs, totems, stop-rayons et autres supports num\u00e9riques et imprim\u00e9s votre source de revenus suppl\u00e9mentaire. En effet, en commercialisant les surfaces, vous profitez des budgets des fabricants, des marques et des prestataires de services - et g\u00e9n\u00e9rez des revenus publicitaires directs.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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R\u00e9servation facile.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Notre logiciel permet \u00e0 vos partenaires un processus de r\u00e9servation \u00e0 bas seuil. En effet, ils obtiennent un acc\u00e8s direct aux espaces publicitaires sur le point de vente et peuvent r\u00e9gler leurs campagnes en appuyant sur un bouton. Des connaissances techniques pr\u00e9alables ? Pas n\u00e9cessaire. De longues p\u00e9riodes d'apprentissage ? Pas non plus.

Gr\u00e2ce \u00e0 cette flexibilit\u00e9, les annonceurs peuvent r\u00e9agir en un \u00e9clair aux changements du march\u00e9 afin d'obtenir des r\u00e9sultats optimaux. Ainsi, les fabricants, les marques et les prestataires de services sont plus enclins \u00e0 r\u00e9server - et les recettes publicitaires de vous, en tant que commer\u00e7ant, augmentent.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Contr\u00f4le total.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pas de doute : vous ne voulez \u00e9videmment pas que des contenus ind\u00e9sirables soient pr\u00e9sent\u00e9s sur vos supports. Avec PRESTIGEenterprise, vous gardez donc toujours le contr\u00f4le total. Ainsi, vous d\u00e9cidez toujours vous-m\u00eame quels sont vos espaces publicitaires qui doivent \u00eatre occup\u00e9s par votre propre contenu ou par celui de tiers - et dans quelle proportion.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Approche cibl\u00e9e.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avec Retail Media, les clients sont adress\u00e9s exactement aux bons touchpoints et directement avant ou pendant la d\u00e9cision d'achat. Mais ce n'est pas tout : avec notre solution, l'utilisation des m\u00e9dias se fait de mani\u00e8re compl\u00e9mentaire et exactement au moment o\u00f9 le groupe cible souhait\u00e9 fait r\u00e9ellement ses achats.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Suivi pr\u00e9cis.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quelle campagne de vente au d\u00e9tail a eu quel effet ? Ces conclusions peuvent \u00eatre tir\u00e9es et partag\u00e9es directement gr\u00e2ce aux donn\u00e9es de caisse et aux outils de suivi. Le r\u00e9sultat : des mesures Retail Media qui peuvent \u00eatre optimis\u00e9es en permanence et qui sont rentables tant pour le commer\u00e7ant que pour l'annonceur. Au sens propre du terme.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Augmentation des ventes.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ensemble, les avantages que nous vous pr\u00e9sentons ici permettent d'augmenter le chiffre d'affaires de vos magasins. En effet, la facilit\u00e9 de r\u00e9servation, le suivi et le discours cibl\u00e9 sur plusieurs m\u00e9dias font de notre solution Retail Media un compl\u00e9ment puissant du parcours client - et font en sorte que ce parcours soit g\u00e9n\u00e9rateur de chiffre d'affaires.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Webinaire - Recommandation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Retail Media au point de vente - Insights & Strat\u00e9gies <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mod\u00e9ration : <\/b>Gerd Betz
\n\nLes invit\u00e9s :<\/b> Dr Frank Thiedig, consultant m\u00e9dia POS-Retail, Dr Klaus HoIger Kille, expert m\u00e9dia Retail
\n\nDate<\/b> 25 septembre 2025

\n\nLors de la session web de 2 heures \u201eRetail Media au point de vente\u201c, vous d\u00e9couvrirez les \u00e9volutions qui marquent actuellement le Retail Media, pourquoi le point de vente est le lieu de publicit\u00e9 le plus efficace, comment il a chang\u00e9 au cours des derniers mois et quelles nouvelles opportunit\u00e9s Instore Media offre aux commer\u00e7ants. Nos experts vous fourniront des informations pratiques, des exemples concrets et des connaissances directement applicables. Dans l'Expert Talk \u201eMulti-SSP - Best Solution for POS-Campaigns ?\u201c, ils expliquent comment plus de 4.000 \u00e9crans diffusent des campagnes Retail Media chez le discounter de marques Netto, comment fonctionnent les diff\u00e9rentes interfaces SSP et pourquoi c'est un game changer pour le commerce. \n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\n <\/i><\/span>\n\n Demander un enregistrement gratuit du webinaire<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Einfach. Werbefl\u00e4chen. Vermarkten. PRESTIGE Umfassende Retail Media Kampagnen am POS \u2013 vom Druck bis hin zu Digital Signage Jetzt anfragen Ein Trend, der nur eine Richtung kennt: nach oben. Die […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12361","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nRetail-Media-Software - Online Software AG<\/title>\n<meta name=\"description\" content=\"Professionelle Werbeanzeigen am Point of Sale: Mit unserer Retail-Media-Software managen Sie Ihre gesamte POS-Werbung. \u25ba Jetzt informieren!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/retail-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail-Media-Software - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Professionelle Werbeanzeigen am Point of Sale: Mit unserer Retail-Media-Software managen Sie Ihre gesamte POS-Werbung. \u25ba Jetzt informieren!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/fr\/retail-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T10:39:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/10\/OnlineSoftwareAG_PRESTIGEenterprise-Retail-Media-2-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media\\\/\",\"name\":\"Retail-Media-Software - 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