{"id":75477,"date":"2025-08-26T12:49:36","date_gmt":"2025-08-26T10:49:36","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=75477"},"modified":"2025-12-30T16:07:11","modified_gmt":"2025-12-30T15:07:11","slug":"prix-de-loffre","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/fr\/lexikon\/angebotsauszeichnung\/","title":{"rendered":"Marquage de l'offre"},"content":{"rendered":"
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Lexique POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Retour au lexique<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marquage de l'offre<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le site Marquage de l'offre<\/strong> d\u00e9signe l'\u00e9tiquetage de produits avec des prix et d'autres informations promotionnelles sur le point de vente et constitue un instrument essentiel du marketing sur le lieu de vente. Outre les \u00e9tiquettes classiques pour les rayons, les affiches, les accroches au plafond et en t\u00eate de gondole ainsi que les stop-rayons, les solutions num\u00e9riques ont gagn\u00e9 en importance au cours de la derni\u00e8re d\u00e9cennie.<\/h5>
Cela comprend par exemple les petits \u00e9crans int\u00e9gr\u00e9s dans les rayonnages, les balances et les caisses, les \u00e9crans grand format de 49 \u00e0 70 pouces sur les murs du fond, les totems tactiles et les murs vid\u00e9o. Les \u00e9tiquettes de prix \u00e9lectroniques, appel\u00e9es ESL (Elektronic Shelf Label), vont notamment gagner en importance dans les ann\u00e9es \u00e0 venir. Un affichage clair et attrayant de l'offre sur le lieu de vente favorise la vente et permet de s'adresser directement et imm\u00e9diatement aux clients finaux et de les informer. En outre, un \u00e9tiquetage uniforme des offres permet d'attirer l'attention sur des offres sp\u00e9ciales et d'influencer positivement les d\u00e9cisions d'achat. En outre, l'exactitude des informations est importante d'un point de vue juridique.<\/h5>
Online Software AG est votre partenaire solide pour les solutions de marketing au point de vente. Notre site Logiciel de marketing POS<\/a> PRESTIGEenterprise vous soutient avec les fonctionnalit\u00e9s suivantes :<\/h5>
Solutions POS<\/a><\/span><\/span>
Solutions d'affichage dynamique<\/a><\/span><\/span>
Solutions pour \u00e9tiquettes de prix num\u00e9riques<\/a> (ESL)<\/span><\/span>
Solutions d'impression<\/a><\/span><\/span>
Solutions de marketing mobile<\/a><\/span><\/span>
Solutions m\u00e9dia pour la vente au d\u00e9tail<\/a><\/span><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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ARR\u00caTEZ POS !\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vous \u00eates int\u00e9ress\u00e9(e) par
la communication au point de vente ? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Inscrivez-vous maintenant \u00e0 la newsletter<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Retour au lexique<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

POS Lexikon Zur\u00fcck zum Lexikon Angebotsauszeichnung Die Angebotsauszeichnung bezeichnet die Kennzeichnung von Produkten mit Preisen und weiteren verkaufsf\u00f6rdernden Informationen am Point of Sale und ist ein wesentliches Instrument des POS-Marketings. […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-75477","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAngebotsauszeichnung - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/lexique\/prix-de-loffre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Angebotsauszeichnung - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Zur\u00fcck zum Lexikon Angebotsauszeichnung Die Angebotsauszeichnung bezeichnet die Kennzeichnung von Produkten mit Preisen und weiteren verkaufsf\u00f6rdernden Informationen am Point of Sale und ist ein wesentliches Instrument des POS-Marketings. 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