{"id":76201,"date":"2025-10-30T11:19:03","date_gmt":"2025-10-30T10:19:03","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76201"},"modified":"2025-10-30T11:19:26","modified_gmt":"2025-10-30T10:19:26","slug":"panneaux-publicitaires-numeriques","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/fr\/lexikon\/digitale-werbeflaechen\/","title":{"rendered":"Espaces publicitaires num\u00e9riques"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76201\" class=\"elementor elementor-76201\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lexique POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Espaces publicitaires num\u00e9riques<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Espaces publicitaires num\u00e9riques<\/strong> d\u00e9signent les \u00e9crans et les pr\u00e9sentoirs utilis\u00e9s pour pr\u00e9senter des contenus publicitaires dans l'environnement de vente (point de vente). Ces surfaces offrent la possibilit\u00e9 d'afficher des contenus marketing de mani\u00e8re dynamique et en temps r\u00e9el, ce qui permet aux entreprises de r\u00e9agir de mani\u00e8re flexible aux tendances du march\u00e9, aux pr\u00e9f\u00e9rences des clients et aux offres du jour. Outre la commercialisation de leurs propres produits, les espaces publicitaires num\u00e9riques sont pr\u00e9destin\u00e9s aux campagnes de m\u00e9dias de d\u00e9tail. Ils peuvent \u00eatre lou\u00e9s en tout ou en partie, par exemple \u00e0 l'industrie des articles de marque et \u00e0 d'autres partenaires publicitaires. <br \/><br \/>Les contenus tels que les actions sur les prix, les informations sur les produits ou les campagnes saisonni\u00e8res sont faciles \u00e0 g\u00e9rer gr\u00e2ce \u00e0 des solutions logicielles modernes, comme la plate-forme logicielle <strong>PRESTIGEenterprise<\/strong> et peuvent \u00eatre adapt\u00e9es en fonction du lieu et du groupe cible.<br \/><br \/>Contrairement aux supports publicitaires statiques, les surfaces publicitaires num\u00e9riques permettent une pr\u00e9sentation en mouvement et une interaction directe avec le public, cr\u00e9ant ainsi une exp\u00e9rience d'achat moderne et interactive. Ils offrent \u00e9galement la possibilit\u00e9 de transmettre des informations complexes de mani\u00e8re attrayante, par exemple par le biais de contenus anim\u00e9s ou de vid\u00e9os de produits. Cela favorise non seulement l'attention des clients, mais soutient \u00e9galement une communication de marque coh\u00e9rente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG est votre partenaire solide pour les solutions de marketing au point de vente. Notre site <a title=\"Logiciel de marketing POS\" href=\"\/fr\/logiciel\/\"><span style=\"text-decoration: underline;\">Logiciel de marketing POS<\/span><\/a> PRESTIGEenterprise vous soutient avec les fonctionnalit\u00e9s suivantes :<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions POS\" href=\"\/fr\/solutions\/\">Solutions POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions d&#039;affichage dynamique\" href=\"\/fr\/solutions\/signaletique-numerique\/\">Solutions d'affichage dynamique<\/a><\/span><\/p><\/li><li><p>- Solutions pour <span style=\"text-decoration: underline;\"><a title=\"\u00e9tiquettes de prix num\u00e9riques\" href=\"\/fr\/etiquettes-de-prix-electroniques\/\">\u00e9tiquettes de prix num\u00e9riques<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions d&#039;impression\" href=\"\/fr\/solutions\/print\/\">Solutions d'impression<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions de marketing mobile\" href=\"\/fr\/solutions\/mobile\/\">Solutions de marketing mobile<\/a><\/span><\/p><\/li><li><p>- <a title=\"Solutions m\u00e9dia pour la vente au d\u00e9tail\" href=\"\/fr\/retail-media\/\"><span style=\"text-decoration: underline;\">Solutions m\u00e9dia pour la vente au d\u00e9tail<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous \u00eates int\u00e9ress\u00e9(e) par <br>la communication au point de vente ? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/fr\/inscription-a-la-newsletter\/\">Inscrivez-vous maintenant \u00e0 la newsletter<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Digitale Werbefl\u00e4chen Digitale Werbefl&auml;chen bezeichnen Bildschirme und Displays, die zur Pr&auml;sentation von Werbeinhalten im Verkaufsumfeld (Point of Sale) genutzt werden. Diese Fl&auml;chen bieten die M&ouml;glichkeit, Marketinginhalte dynamisch und [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76201","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitale Werbefl\u00e4chen - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/lexique\/panneaux-publicitaires-numeriques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitale Werbefl\u00e4chen - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Digitale Werbefl\u00e4chen Digitale Werbefl&auml;chen bezeichnen Bildschirme und Displays, die zur Pr&auml;sentation von Werbeinhalten im Verkaufsumfeld (Point of Sale) genutzt werden. 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