<style id="elementor-post-76292">.elementor-76292 .elementor-element.elementor-element-02d2524 > .elementor-container > .elementor-column > .elementor-widget-wrap{align-content:space-between;align-items:space-between;}.elementor-76292 .elementor-element.elementor-element-02d2524:not(.elementor-motion-effects-element-type-background), .elementor-76292 .elementor-element.elementor-element-02d2524 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url("https://online-software-ag.com/wp-content/uploads/2025/08/Homepage-Lexikon-3.png");background-position:top left;background-repeat:no-repeat;background-size:cover;}.elementor-76292 .elementor-element.elementor-element-02d2524 > .elementor-background-overlay{background-color:#000000;opacity:0;transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-76292 .elementor-element.elementor-element-02d2524{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin-top:0px;margin-bottom:0px;padding:140px 0px 0px 0px;}.elementor-76292 .elementor-element.elementor-element-0b544df > .elementor-element-populated{padding:0px 0px 40px 0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-76292 .elementor-element.elementor-element-fd9770a > .elementor-widget-container{margin:20px 0px 20px 0px;padding:0px 0px 0px 0px;}.elementor-76292 .elementor-element.elementor-element-fd9770a .elementor-heading-title{font-family:"DM Sans", Sans-serif;font-size:70px;font-weight:700;line-height:1em;letter-spacing:-0.04px;color:var( --e-global-color-accent );}.elementor-76292 .elementor-element.elementor-element-cd2249f > .elementor-container{max-width:1290px;}.elementor-76292 .elementor-element.elementor-element-cd2249f{padding:100px 50px 50px 50px;}.elementor-76292 .elementor-element.elementor-element-e3e7988 > .elementor-element-populated{margin:0px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;padding:0px 0px 0px 0px;}.elementor-76292 .elementor-element.elementor-element-14b381b .elementor-heading-title{font-family:"DM Sans", Sans-serif;font-size:70px;font-weight:700;line-height:1em;letter-spacing:-0.04px;color:var( --e-global-color-799da4b );}.elementor-76292 .elementor-element.elementor-element-66aad93 .elementor-heading-title{font-family:"DM Sans", Sans-serif;font-size:50px;font-weight:400;line-height:1em;letter-spacing:-0.04px;color:var( --e-global-color-799da4b );}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-76292 .elementor-element.elementor-element-ce19490 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76292 .elementor-element.elementor-element-ce19490{text-align:start;font-family:"DM Sans", Sans-serif;font-size:36px;font-weight:400;font-style:normal;text-decoration:none;}.elementor-76292 .elementor-element.elementor-element-72e1abb > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76292 .elementor-element.elementor-element-72e1abb{font-family:"DM Sans", Sans-serif;font-size:36px;font-weight:400;text-transform:none;}.elementor-76292 .elementor-element.elementor-element-043bf5e{margin-top:0px;margin-bottom:0px;padding:50px 0px 50px 0px;}.elementor-76292 .elementor-element.elementor-element-76a88c2:not(.elementor-motion-effects-element-type-background), .elementor-76292 .elementor-element.elementor-element-76a88c2 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-text );}.elementor-76292 .elementor-element.elementor-element-76a88c2 > .elementor-container{max-width:1290px;}.elementor-76292 .elementor-element.elementor-element-76a88c2{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;padding:100px 50px 100px 50px;}.elementor-76292 .elementor-element.elementor-element-76a88c2 > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-bc-flex-widget .elementor-76292 .elementor-element.elementor-element-86c5345.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-76292 .elementor-element.elementor-element-86c5345.elementor-column.elementor-element[data-element_type="column"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-76292 .elementor-element.elementor-element-86c5345 > .elementor-element-populated{padding:0px 30px 0px 0px;}.elementor-76292 .elementor-element.elementor-element-1e0ab76 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76292 .elementor-element.elementor-element-1e0ab76{text-align:center;}.elementor-76292 .elementor-element.elementor-element-1e0ab76 .elementor-heading-title{font-family:"DM Sans", Sans-serif;font-size:50px;font-weight:400;line-height:1em;letter-spacing:0em;color:#FFFFFF;}.elementor-76292 .elementor-element.elementor-element-5f7bf4a > .elementor-widget-container{margin:20px 20px 20px 20px;}.elementor-76292 .elementor-element.elementor-element-5f7bf4a{text-align:center;}.elementor-76292 .elementor-element.elementor-element-5f7bf4a .nayla-button a{color:#EBEBEB;}.elementor-76292 .elementor-element.elementor-element-5f7bf4a .nayla-button .button-line{background-color:#EBEBEB;}.elementor-76292 .elementor-element.elementor-element-5f7bf4a .nayla-button:hover a{color:#FFFFFF !important;}.elementor-76292 .elementor-element.elementor-element-5f7bf4a .nayla-button:hover a .button-line{background-color:#FFFFFF !important;}.elementor-76292 .elementor-element.elementor-element-5f7bf4a .nayla-button > span{color:#EBEBEB;}.elementor-76292 .elementor-element.elementor-element-5f7bf4a .nayla-button:hover > span{color:#FFFFFF !important;}.elementor-76292 .elementor-element.elementor-element-5f7bf4a  .nayla-button.fill::before{background-color:#191919 !important;}.elementor-76292 .elementor-element.elementor-element-5f7bf4a .nayla-button.fill::after{background-color:var( --e-global-color-799da4b );}@media(max-width:1024px){.elementor-76292 .elementor-element.elementor-element-02d2524{margin-top:0px;margin-bottom:0px;padding:100px 0px 0px 0px;}.elementor-76292 .elementor-element.elementor-element-fd9770a{width:100%;max-width:100%;}.elementor-76292 .elementor-element.elementor-element-fd9770a > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76292 .elementor-element.elementor-element-cd2249f{padding:50px 50px 50px 50px;}.elementor-76292 .elementor-element.elementor-element-14b381b{width:100%;max-width:100%;}.elementor-76292 .elementor-element.elementor-element-14b381b > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76292 .elementor-element.elementor-element-66aad93{width:100%;max-width:100%;}.elementor-76292 .elementor-element.elementor-element-66aad93 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76292 .elementor-element.elementor-element-043bf5e{padding:50px 50px 50px 50px;}.elementor-76292 .elementor-element.elementor-element-76a88c2{padding:50px 50px 50px 50px;}.elementor-76292 .elementor-element.elementor-element-86c5345 > .elementor-element-populated{margin:0px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;padding:0px 0px 0px 0px;}}@media(max-width:767px){.elementor-76292 .elementor-element.elementor-element-0b544df > .elementor-element-populated{padding:25px 25px 25px 25px;}.elementor-76292 .elementor-element.elementor-element-fd9770a .elementor-heading-title{font-size:30px;line-height:1em;letter-spacing:0em;}.elementor-76292 .elementor-element.elementor-element-cd2249f{padding:50px 25px 25px 25px;}.elementor-76292 .elementor-element.elementor-element-14b381b .elementor-heading-title{font-size:30px;line-height:1em;letter-spacing:0em;}.elementor-76292 .elementor-element.elementor-element-66aad93 .elementor-heading-title{font-size:25px;line-height:1em;letter-spacing:0em;}.elementor-76292 .elementor-element.elementor-element-043bf5e{padding:50px 0px 50px 0px;}.elementor-76292 .elementor-element.elementor-element-76a88c2{padding:50px 25px 50px 25px;}.elementor-76292 .elementor-element.elementor-element-86c5345 > .elementor-element-populated{padding:0px 0px 0px 0px;}.elementor-76292 .elementor-element.elementor-element-1e0ab76 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76292 .elementor-element.elementor-element-1e0ab76 .elementor-heading-title{font-size:25px;line-height:1em;letter-spacing:0em;}}/* Start custom CSS for section, class: .elementor-element-02d2524 */@media only screen and (max-width: 1023px) {
    
    .elementor-section.wrapper-wide .elementor-container {
        max-width: 100% !important;
    }
    
}

@media only screen and (max-width: 767px) {
    .elementor-section.wrapper-wide .elementor-container {
        margin-bottom: 0;
    }
}/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 100;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Thin.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 200;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-ExtraLight.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 300;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Light.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 400;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Regular.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 500;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Medium.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 600;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-SemiBold.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 700;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Bold.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 800;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-ExtraBold.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 900;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Black.ttf') format('truetype');
}
/* End Custom Fonts CSS */</style>{"id":76292,"date":"2025-11-05T14:06:20","date_gmt":"2025-11-05T13:06:20","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76292"},"modified":"2025-11-05T14:06:53","modified_gmt":"2025-11-05T13:06:53","slug":"decision-dachat","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/fr\/lexikon\/kaufentscheidung\/","title":{"rendered":"D\u00e9cision d'achat"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76292\" class=\"elementor elementor-76292\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lexique POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">D\u00e9cision d'achat<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le site <strong>D\u00e9cision d'achat <\/strong>est le r\u00e9sultat d'un processus de d\u00e9cision au cours duquel les clients \u00e9valuent quel produit ou quel service correspond le mieux \u00e0 leurs besoins. Les facteurs d'influence sont les aspects \u00e9motionnels, les consid\u00e9rations rationnelles ainsi que les stimuli externes tels que la publicit\u00e9 ou le placement de produits. Pour encourager la d\u00e9cision d'achat, les commer\u00e7ants misent sur des mesures cibl\u00e9es telles que des offres personnalis\u00e9es ou des pr\u00e9sentoirs accrocheurs directement sur le point de vente dans la surface de vente.<br \/><br \/>Avec <strong>PRESTIGEenterprise<\/strong> le contenu peut \u00eatre con\u00e7u et g\u00e9r\u00e9 de mani\u00e8re \u00e0 faciliter la prise de d\u00e9cision. Gr\u00e2ce \u00e0 des adaptations dynamiques, il est possible de fournir des informations cibl\u00e9es afin d'augmenter la satisfaction des clients et d'aboutir \u00e0 une conclusion d'achat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG est votre partenaire solide pour les solutions de marketing au point de vente. Notre site <a title=\"Logiciel de marketing POS\" href=\"\/fr\/logiciel\/\"><span style=\"text-decoration: underline;\">Logiciel de marketing POS<\/span><\/a> PRESTIGEenterprise vous soutient avec les fonctionnalit\u00e9s suivantes :<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions POS\" href=\"\/fr\/solutions\/\">Solutions POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions d&#039;affichage dynamique\" href=\"\/fr\/solutions\/signaletique-numerique\/\">Solutions d'affichage dynamique<\/a><\/span><\/p><\/li><li><p>- Solutions pour <span style=\"text-decoration: underline;\"><a title=\"\u00e9tiquettes de prix num\u00e9riques\" href=\"\/fr\/etiquettes-de-prix-electroniques\/\">\u00e9tiquettes de prix num\u00e9riques<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions d&#039;impression\" href=\"\/fr\/solutions\/print\/\">Solutions d'impression<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions de marketing mobile\" href=\"\/fr\/solutions\/mobile\/\">Solutions de marketing mobile<\/a><\/span><\/p><\/li><li><p>- <a title=\"Solutions m\u00e9dia pour la vente au d\u00e9tail\" href=\"\/fr\/retail-media\/\"><span style=\"text-decoration: underline;\">Solutions m\u00e9dia pour la vente au d\u00e9tail<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous \u00eates int\u00e9ress\u00e9(e) par <br>la communication au point de vente ? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/fr\/inscription-a-la-newsletter\/\">Inscrivez-vous maintenant \u00e0 la newsletter<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Kaufentscheidung Die Kaufentscheidung ist das Ergebnis eines Entscheidungsprozesses, bei dem Kundinnen und Kunden abw&auml;gen, welches Produkt oder welche Dienstleistung ihren Bed&uuml;rfnissen am besten entspricht. Einflussfaktoren sind dabei emotionale [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76292","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kaufentscheidung - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/lexique\/decision-dachat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaufentscheidung - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Kaufentscheidung Die Kaufentscheidung ist das Ergebnis eines Entscheidungsprozesses, bei dem Kundinnen und Kunden abw&auml;gen, welches Produkt oder welche Dienstleistung ihren Bed&uuml;rfnissen am besten entspricht. Einflussfaktoren sind dabei emotionale [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/fr\/lexique\/decision-dachat\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T13:06:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/kaufentscheidung\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/kaufentscheidung\\\/\",\"name\":\"Kaufentscheidung - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\"},\"datePublished\":\"2025-11-05T13:06:20+00:00\",\"dateModified\":\"2025-11-05T13:06:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/kaufentscheidung\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/kaufentscheidung\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/kaufentscheidung\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/online-software-ag.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lexikon\",\"item\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Kaufentscheidung\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/online-software-ag.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"D\u00e9cision d'achat - Online Software AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/fr\/lexique\/decision-dachat\/","og_locale":"fr_FR","og_type":"article","og_title":"Kaufentscheidung - Online Software AG","og_description":"POS Lexikon Kaufentscheidung Die Kaufentscheidung ist das Ergebnis eines Entscheidungsprozesses, bei dem Kundinnen und Kunden abw&auml;gen, welches Produkt oder welche Dienstleistung ihren Bed&uuml;rfnissen am besten entspricht. Einflussfaktoren sind dabei emotionale [&hellip;]","og_url":"https:\/\/online-software-ag.com\/fr\/lexique\/decision-dachat\/","og_site_name":"Online Software AG","article_modified_time":"2025-11-05T13:06:53+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/lexikon\/kaufentscheidung\/","url":"https:\/\/online-software-ag.com\/lexikon\/kaufentscheidung\/","name":"D\u00e9cision d'achat - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"datePublished":"2025-11-05T13:06:20+00:00","dateModified":"2025-11-05T13:06:53+00:00","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/lexikon\/kaufentscheidung\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/lexikon\/kaufentscheidung\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/lexikon\/kaufentscheidung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"Lexikon","item":"https:\/\/online-software-ag.com\/lexikon\/"},{"@type":"ListItem","position":3,"name":"Kaufentscheidung"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Online Software AG","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Online Software AG","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/fr\/wp-json\/wp\/v2\/pages\/76292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/online-software-ag.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/fr\/wp-json\/wp\/v2\/comments?post=76292"}],"version-history":[{"count":0,"href":"https:\/\/online-software-ag.com\/fr\/wp-json\/wp\/v2\/pages\/76292\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/fr\/wp-json\/wp\/v2\/pages\/75424"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/fr\/wp-json\/wp\/v2\/media?parent=76292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}