{"id":76379,"date":"2025-11-05T14:41:31","date_gmt":"2025-11-05T13:41:31","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76379"},"modified":"2025-11-05T14:41:56","modified_gmt":"2025-11-05T13:41:56","slug":"affiches-pour-presentoirs","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/fr\/lexikon\/plakate-fuer-aufsteller\/","title":{"rendered":"Affiches pour pr\u00e9sentoirs"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76379\" class=\"elementor elementor-76379\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lexique POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Affiches pour pr\u00e9sentoirs<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Affiches pour pr\u00e9sentoirs<\/strong> sont des supports d'impression sp\u00e9cialement con\u00e7us, de grande taille, au format A1 ou A0, plac\u00e9s sur des supports ind\u00e9pendants, le plus souvent dans les zones d'entr\u00e9e ou devant le magasin, afin d'interpeller les clients de mani\u00e8re cibl\u00e9e sur le point de vente. Avec un design accrocheur, des messages concis et un fort impact visuel, ils attirent l'attention sur des actions sp\u00e9ciales ou des messages de marque - que ce soit dans les espaces de vente, les salons ou les lieux publics.<br \/><br \/>Compar\u00e9s aux m\u00e9dias num\u00e9riques, ils sont peu co\u00fbteux, ind\u00e9pendants de l'\u00e9lectricit\u00e9 et de la technique, rapidement utilisables et particuli\u00e8rement bien adapt\u00e9s aux campagnes \u00e0 long terme. Les eycatcher accrocheurs sont de plus en plus remplac\u00e9s par des versions num\u00e9riques, mais leur ind\u00e9pendance vis-\u00e0-vis de l'infrastructure technique les rend - encore - imbattables. <br \/><br \/>La flexibilit\u00e9 de l'emplacement permet d'avoir un impact direct sur la d\u00e9cision d'achat de la client\u00e8le. La solution logicielle <strong>PRESTIGEenterprise<\/strong> d'Online Software AG aide les d\u00e9taillants \u00e0 cr\u00e9er automatiquement les affiches imprim\u00e9es et \u00e0 planifier et ex\u00e9cuter leur distribution au bon moment et aux bons magasins. La gestion des mod\u00e8les et les interfaces avec les syst\u00e8mes de gestion des marchandises permettent d'automatiser la cr\u00e9ation des affiches, de respecter l'identit\u00e9 visuelle et d'assurer une mise en \u0153uvre efficace et coh\u00e9rente sur le point de vente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG est votre partenaire solide pour les solutions de marketing au point de vente. Notre site <a title=\"Logiciel de marketing POS\" href=\"\/fr\/logiciel\/\"><span style=\"text-decoration: underline;\">Logiciel de marketing POS<\/span><\/a> PRESTIGEenterprise vous soutient avec les fonctionnalit\u00e9s suivantes :<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions POS\" href=\"\/fr\/solutions\/\">Solutions POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions d&#039;affichage dynamique\" href=\"\/fr\/solutions\/signaletique-numerique\/\">Solutions d'affichage dynamique<\/a><\/span><\/p><\/li><li><p>- Solutions pour <span style=\"text-decoration: underline;\"><a title=\"\u00e9tiquettes de prix num\u00e9riques\" href=\"\/fr\/etiquettes-de-prix-electroniques\/\">\u00e9tiquettes de prix num\u00e9riques<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions d&#039;impression\" href=\"\/fr\/solutions\/print\/\">Solutions d'impression<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions de marketing mobile\" href=\"\/fr\/solutions\/mobile\/\">Solutions de marketing mobile<\/a><\/span><\/p><\/li><li><p>- <a title=\"Solutions m\u00e9dia pour la vente au d\u00e9tail\" href=\"\/fr\/retail-media\/\"><span style=\"text-decoration: underline;\">Solutions m\u00e9dia pour la vente au d\u00e9tail<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous \u00eates int\u00e9ress\u00e9(e) par <br>la communication au point de vente ? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/fr\/inscription-a-la-newsletter\/\">Inscrivez-vous maintenant \u00e0 la newsletter<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" 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