{"id":76565,"date":"2025-11-19T14:38:24","date_gmt":"2025-11-19T13:38:24","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76565"},"modified":"2025-11-19T14:38:47","modified_gmt":"2025-11-19T13:38:47","slug":"vente-au-detail-stationnaire","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/fr\/lexikon\/stationaerer-einzelhandel\/","title":{"rendered":"Commerce de d\u00e9tail stationnaire"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76565\" class=\"elementor elementor-76565\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lexique POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Commerce de d\u00e9tail stationnaire<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le site <strong>commerce de d\u00e9tail stationnaire<\/strong> comprend tous les points de vente o\u00f9 les produits sont propos\u00e9s et vendus physiquement sur place - du supermarch\u00e9 \u00e0 la cha\u00eene de magasins en passant par le magasin sp\u00e9cialis\u00e9. Contrairement au commerce \u00e9lectronique, le commerce stationnaire offre aux clients une exp\u00e9rience d'achat imm\u00e9diate et sensuelle.<br \/><br \/>C'est justement l\u00e0 que le marketing POS joue un r\u00f4le central : gr\u00e2ce \u00e0 une pr\u00e9sentation cibl\u00e9e des produits, \u00e0 des surfaces publicitaires num\u00e9riques et \u00e0 des contenus personnalis\u00e9s, il est possible d'organiser activement l'exp\u00e9rience d'achat au point de vente. Avec un logiciel de marketing POS performant comme <strong>PRESTIGEenterprise<\/strong> les contenus peuvent \u00eatre contr\u00f4l\u00e9s de mani\u00e8re centralis\u00e9e et diffus\u00e9s en fonction de l'endroit o\u00f9 ils se trouvent - sur des \u00e9crans, des balances, des caisses ou des appareils mobiles.<br \/><br \/>Le commerce de d\u00e9tail stationnaire gagne en flexibilit\u00e9, en pertinence et en \u00e9motion gr\u00e2ce aux solutions num\u00e9riques - et reste ainsi comp\u00e9titif m\u00eame \u00e0 l'heure du commerce en ligne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG est votre partenaire solide pour les solutions de marketing au point de vente. Notre site <a title=\"Logiciel de marketing POS\" href=\"\/fr\/logiciel\/\"><span style=\"text-decoration: underline;\">Logiciel de marketing POS<\/span><\/a> PRESTIGEenterprise vous soutient avec les fonctionnalit\u00e9s suivantes :<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions POS\" href=\"\/fr\/solutions\/\">Solutions POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions d&#039;affichage dynamique\" href=\"\/fr\/solutions\/signaletique-numerique\/\">Solutions d'affichage dynamique<\/a><\/span><\/p><\/li><li><p>- Solutions pour <span style=\"text-decoration: underline;\"><a title=\"\u00e9tiquettes de prix num\u00e9riques\" href=\"\/fr\/etiquettes-de-prix-electroniques\/\">\u00e9tiquettes de prix num\u00e9riques<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions d&#039;impression\" href=\"\/fr\/solutions\/print\/\">Solutions d'impression<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions de marketing mobile\" href=\"\/fr\/solutions\/mobile\/\">Solutions de marketing mobile<\/a><\/span><\/p><\/li><li><p>- <a title=\"Solutions m\u00e9dia pour la vente au d\u00e9tail\" href=\"\/fr\/retail-media\/\"><span style=\"text-decoration: underline;\">Solutions m\u00e9dia pour la vente au d\u00e9tail<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous \u00eates int\u00e9ress\u00e9(e) par <br>la communication au point de vente ? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/fr\/inscription-a-la-newsletter\/\">Inscrivez-vous maintenant \u00e0 la newsletter<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Station\u00e4rer Einzelhandel Der station&auml;re Einzelhandel umfasst alle Verkaufsstellen, bei denen Produkte physisch vor Ort angeboten und verkauft werden &ndash; vom Supermarkt &uuml;ber das Fachgesch&auml;ft bis hin zur Filialkette. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76565","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Station\u00e4rer Einzelhandel - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/lexique\/vente-au-detail-stationnaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Station\u00e4rer Einzelhandel - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Station\u00e4rer Einzelhandel Der station&auml;re Einzelhandel umfasst alle Verkaufsstellen, bei denen Produkte physisch vor Ort angeboten und verkauft werden &ndash; vom Supermarkt &uuml;ber das Fachgesch&auml;ft bis hin zur Filialkette. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/fr\/lexique\/vente-au-detail-stationnaire\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T13:38:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/\",\"url\":\"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/\",\"name\":\"Station\u00e4rer Einzelhandel - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\/\/online-software-ag.com\/#website\"},\"datePublished\":\"2025-11-19T13:38:24+00:00\",\"dateModified\":\"2025-11-19T13:38:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/online-software-ag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lexikon\",\"item\":\"https:\/\/online-software-ag.com\/lexikon\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Station\u00e4rer Einzelhandel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/online-software-ag.com\/#website\",\"url\":\"https:\/\/online-software-ag.com\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/online-software-ag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/online-software-ag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/online-software-ag.com\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\/\/online-software-ag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Commerce de d\u00e9tail stationnaire - Online Software AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/fr\/lexique\/vente-au-detail-stationnaire\/","og_locale":"fr_FR","og_type":"article","og_title":"Station\u00e4rer Einzelhandel - Online Software AG","og_description":"POS Lexikon Station\u00e4rer Einzelhandel Der station&auml;re Einzelhandel umfasst alle Verkaufsstellen, bei denen Produkte physisch vor Ort angeboten und verkauft werden &ndash; vom Supermarkt &uuml;ber das Fachgesch&auml;ft bis hin zur Filialkette. [&hellip;]","og_url":"https:\/\/online-software-ag.com\/fr\/lexique\/vente-au-detail-stationnaire\/","og_site_name":"Online Software AG","article_modified_time":"2025-11-19T13:38:47+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/","url":"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/","name":"Commerce de d\u00e9tail stationnaire - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"datePublished":"2025-11-19T13:38:24+00:00","dateModified":"2025-11-19T13:38:47+00:00","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/lexikon\/stationaerer-einzelhandel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"Lexikon","item":"https:\/\/online-software-ag.com\/lexikon\/"},{"@type":"ListItem","position":3,"name":"Station\u00e4rer Einzelhandel"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Online Software AG","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Online Software AG","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/fr\/wp-json\/wp\/v2\/pages\/76565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/online-software-ag.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/fr\/wp-json\/wp\/v2\/comments?post=76565"}],"version-history":[{"count":4,"href":"https:\/\/online-software-ag.com\/fr\/wp-json\/wp\/v2\/pages\/76565\/revisions"}],"predecessor-version":[{"id":76569,"href":"https:\/\/online-software-ag.com\/fr\/wp-json\/wp\/v2\/pages\/76565\/revisions\/76569"}],"up":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/fr\/wp-json\/wp\/v2\/pages\/75424"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/fr\/wp-json\/wp\/v2\/media?parent=76565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}