{"id":76595,"date":"2025-11-19T14:48:06","date_gmt":"2025-11-19T13:48:06","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76595"},"modified":"2025-11-19T14:48:32","modified_gmt":"2025-11-19T13:48:32","slug":"gestion-des-marchandises","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/fr\/lexikon\/warenwirtschaft\/","title":{"rendered":"Gestion des marchandises"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76595\" class=\"elementor elementor-76595\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lexique POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gestion des marchandises<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le site <strong>Gestion des marchandises<\/strong> comprend tous les processus de planification, de gestion et de contr\u00f4le des flux de marchandises dans les entreprises commerciales - des achats \u00e0 la gestion des stocks en passant par le stockage et la vente. L'objectif est de cr\u00e9er de la transparence, d'optimiser les cha\u00eenes d'approvisionnement et d'automatiser les processus afin de r\u00e9duire les co\u00fbts et d'augmenter la satisfaction des clients. Une gestion int\u00e9gr\u00e9e des marchandises constitue la base de processus commerciaux efficaces, d'un assortiment adapt\u00e9 aux besoins et d'un approvisionnement fiable des points de vente.<br \/><br \/>Dans le domaine du marketing POS (Point of Sale), la gestion des marchandises assure en outre la mise \u00e0 disposition automatique de donn\u00e9es actuelles pour l'affichage des prix et les supports publicitaires. Cela permet de minimiser les erreurs de saisie et de gagner un temps pr\u00e9cieux.<br \/><strong>PRESTIGEenterprise<\/strong> soutient ces processus en transf\u00e9rant les informations de la gestion des marchandises directement sur les \u00e9tiquettes de prix, les pr\u00e9sentoirs num\u00e9riques ou les affiches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG est votre partenaire solide pour les solutions de marketing au point de vente. Notre site <a title=\"Logiciel de marketing POS\" href=\"\/fr\/logiciel\/\"><span style=\"text-decoration: underline;\">Logiciel de marketing POS<\/span><\/a> PRESTIGEenterprise vous soutient avec les fonctionnalit\u00e9s suivantes :<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions POS\" href=\"\/fr\/solutions\/\">Solutions POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions d&#039;affichage dynamique\" href=\"\/fr\/solutions\/signaletique-numerique\/\">Solutions d'affichage dynamique<\/a><\/span><\/p><\/li><li><p>- Solutions pour <span style=\"text-decoration: underline;\"><a title=\"\u00e9tiquettes de prix num\u00e9riques\" href=\"\/fr\/etiquettes-de-prix-electroniques\/\">\u00e9tiquettes de prix num\u00e9riques<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions d&#039;impression\" href=\"\/fr\/solutions\/print\/\">Solutions d'impression<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solutions de marketing mobile\" href=\"\/fr\/solutions\/mobile\/\">Solutions de marketing mobile<\/a><\/span><\/p><\/li><li><p>- <a title=\"Solutions m\u00e9dia pour la vente au d\u00e9tail\" href=\"\/fr\/retail-media\/\"><span style=\"text-decoration: underline;\">Solutions m\u00e9dia pour la vente au d\u00e9tail<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous \u00eates int\u00e9ress\u00e9(e) par <br>la communication au point de vente ? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/fr\/inscription-a-la-newsletter\/\">Inscrivez-vous maintenant \u00e0 la newsletter<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Warenwirtschaft Die Warenwirtschaft umfasst alle Prozesse zur Planung, Steuerung und Kontrolle des Warenflusses in Handelsunternehmen &ndash; vom Einkauf &uuml;ber Lagerhaltung und Verkauf bis zur Bestandsf&uuml;hrung. Ziel ist es, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76595","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Warenwirtschaft - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/lexique\/gestion-des-marchandises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warenwirtschaft - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Warenwirtschaft Die Warenwirtschaft umfasst alle Prozesse zur Planung, Steuerung und Kontrolle des Warenflusses in Handelsunternehmen &ndash; vom Einkauf &uuml;ber Lagerhaltung und Verkauf bis zur Bestandsf&uuml;hrung. 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