{"id":17361,"date":"2019-01-17T12:34:38","date_gmt":"2019-01-17T11:34:38","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=17361"},"modified":"2024-11-11T08:31:32","modified_gmt":"2024-11-11T07:31:32","slug":"journee_de_partenariat_de_prestige_en_points_de_vue","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/prestige_partnertag_im_richtigen_augenblick_punkten\/","title":{"rendered":"Journ\u00e9e des partenaires PRESTIGE : marquer des points au bon moment"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>La 13e journ\u00e9e des partenaires PRESTIGE a \u00e9t\u00e9 remplie de th\u00e8mes sur les concepts de communication r\u00e9ussis sur les points de vente et sur la mani\u00e8re dont les commer\u00e7ants continueront \u00e0 marquer des points aupr\u00e8s des clients au bon moment.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Martin-Heinzmann-Hagemeyer-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"70565\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Martin-Heinzmann-Hagemeyer-1.jpg\" alt=\"\" class=\"wp-image-70565\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Martin-Heinzmann-Hagemeyer-1.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Martin-Heinzmann-Hagemeyer-1-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Martin-Heinzmann-Hagemeyer-1-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Martin-Heinzmann-Hagemeyer-1-18x12.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Prof-Dr-Oliver-Janz-Hochschule-Heilbronn-1-1.jpg\"><img decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"70564\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Prof-Dr-Oliver-Janz-Hochschule-Heilbronn-1-1.jpg\" alt=\"\" class=\"wp-image-70564\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Prof-Dr-Oliver-Janz-Hochschule-Heilbronn-1-1.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Prof-Dr-Oliver-Janz-Hochschule-Heilbronn-1-1-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Prof-Dr-Oliver-Janz-Hochschule-Heilbronn-1-1-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Prof-Dr-Oliver-Janz-Hochschule-Heilbronn-1-1-18x12.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Retail-Networking-1.jpg\"><img decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"70566\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Retail-Networking-1.jpg\" alt=\"\" class=\"wp-image-70566\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Retail-Networking-1.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Retail-Networking-1-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Retail-Networking-1-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/01\/PRESTIGE-Partnertag-2019-Retail-Networking-1-18x12.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, le 17 janvier 2019 +++<\/strong> Sous le slogan \"Moments of Truth - marquer des points au bon moment\", des sp\u00e9cialistes du commerce international se sont \u00e0 nouveau r\u00e9unis \u00e0 Heidelberg pour la journ\u00e9e des partenaires PRESTIGE organis\u00e9e par Online Software AG. Chaque ann\u00e9e, les clients et partenaires de l'\u00e9diteur de logiciels discutent de th\u00e8mes importants pour le commerce stationnaire. Cet \u00e9v\u00e9nement sectoriel, qui en est d\u00e9j\u00e0 \u00e0 sa treizi\u00e8me \u00e9dition, s'est impos\u00e9 ces derni\u00e8res ann\u00e9es comme un rendez-vous incontournable dans le monde du commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oliver Janz, qui dirige la fili\u00e8re commerce et gestion du textile \u00e0 l'universit\u00e9 de Heilbronn, a mis en lumi\u00e8re les d\u00e9fis de la num\u00e9risation pour le commerce stationnaire. Martin Heinzmann de la maison de mode Hagemeyer - qui vient d'\u00eatre d\u00e9sign\u00e9 par Textilwirtschaft comme l'un des 100 meilleurs penseurs num\u00e9riques dans le secteur de la mode - a parl\u00e9 de nouveaux concepts transm\u00e9dias qui transforment le commerce en troisi\u00e8me lieu pour le client. Ramon Teixid\u00f3 a parl\u00e9 de la cr\u00e9ation de nouveaux points de contact avec la client\u00e8le chez Forum Sport, l'un des plus grands d\u00e9taillants espagnols de v\u00eatements de sport, en tenant compte du fait que les clients se sentent toujours au centre de l'attention. Dirk Fa\u00dfbender et Bastian Sperlich ont parl\u00e9 du tout nouveau skill Alexa \"Agence de voyage\" des agences de voyage sonnenklar.tv et de l'influence que les assistants vocaux auront \u00e0 l'avenir dans le secteur du tourisme. Kai Schumann, de la soci\u00e9t\u00e9 commerciale EDEKA Handelsgesellschaft Nord, a donn\u00e9 un aper\u00e7u de la mise en \u0153uvre des diff\u00e9rentes exigences d'une coop\u00e9rative en mati\u00e8re de publicit\u00e9 dans les magasins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tobias Weber a parl\u00e9 de la r\u00e9duction des co\u00fbts et de l'all\u00e8gement du travail apr\u00e8s l'introduction du logiciel PRESTIGEenterprise chez M\u00f6bel Rieger et Michael Sylvester, pr\u00e9curseur et manager commercial de longue date, a \u00e9voqu\u00e9 le potentiel des points de contact num\u00e9riques dans le commerce international du bricolage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Nous sommes ravis d'avoir pu, cette ann\u00e9e encore, aborder des th\u00e8mes passionnants et, en tant qu'organisateur des journ\u00e9es partenaires PRESTIGE, offrir \u00e0 nos clients et partenaires une plate-forme d'\u00e9change d'exp\u00e9riences ouverte. Avec le programme de conf\u00e9rences de haut niveau, nous voulons donner des impulsions innovantes que les participants pourront emporter chez eux et d\u00e9velopper en fonction de leur entreprise\", explique J\u00fcrgen Berens von Rautenfeld, directeur d'Online Software AG. \"Le campus universitaire de Heidelberg offre \u00e0 cet \u00e9gard un cadre id\u00e9al pour l'innovation et notre rencontre, bien fr\u00e9quent\u00e9e la veille, constitue une excellente plate-forme pour les entretiens personnels et l'\u00e9change intensif d'exp\u00e9riences entre les utilisateurs de PRESTIGE dans une atmosph\u00e8re d\u00e9tendue\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outre les pr\u00e9sentations issues de la pratique, l'accent a \u00e9t\u00e9 mis sur la pr\u00e9sentation de la nouvelle version 6.0 de la solution logicielle PRESTIGEenterprise. Sur l'Experience Campus, les participants ont notamment pu s'informer sur les fonctions d'analyse croissantes et les possibilit\u00e9s d'applications mobiles et vocales de la plate-forme logicielle ainsi que sur les nouvelles plates-formes mat\u00e9rielles efficaces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 propos d'Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG est une soci\u00e9t\u00e9 de logiciels innovante sp\u00e9cialis\u00e9e dans le d\u00e9veloppement de solutions pour le commerce de gros et de d\u00e9tail international. Cette entreprise de taille moyenne, dont le si\u00e8ge se trouve \u00e0 Weinheim an der Bergstra\u00dfe, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 35.000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication inter-m\u00e9dias en magasin et de la promotion des ventes. Avec la&nbsp;&nbsp;<a href=\"https:\/\/online-software-ag.com\/fr\/prestigeenterprise\/\"><strong>PRESTIGEenterprise<\/strong><\/a> le logiciel en ligne offre une plate-forme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques. Le logiciel, qui a \u00e9t\u00e9 r\u00e9compens\u00e9 \u00e0 plusieurs reprises, constitue ainsi la base parfaite pour des concepts de communication globaux int\u00e9grant des affiches et des \u00e9tiquettes ainsi que des \u00e9crans grand format, des murs vid\u00e9o, des \u00e9crans de caisse et de balance, des syst\u00e8mes de kiosque, des rayonnages num\u00e9riques et des \u00e9tiquettes de rayonnage \u00e9lectroniques (ESL) jusqu'aux terminaux mobiles tels que les smartphones, les tablettes et les appareils de saisie mobile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Plus d'informations :<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>31, rue de la Montagne<br>69469 Weinheim, Allemagne<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/fr\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Directeur du marketing et de la communication<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Der 13. PRESTIGE Partnertag war gef\u00fcllt mit Themen rund um erfolgreiche Kommunikationskonzepte am POS und wie H\u00e4ndler auch in Zukunft beim Kunden im richtigen Augenblick punkten. Weinheim, 17. Januar 2019 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":70804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-17361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESTIGE Partnertag: Im richtigen Augenblick punkten - Online Software AG<\/title>\n<meta name=\"description\" content=\"Online Software AG veranstaltete 13. 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