{"id":19183,"date":"2019-02-26T13:04:40","date_gmt":"2019-02-26T12:04:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=19183"},"modified":"2024-11-11T08:35:14","modified_gmt":"2024-11-11T07:35:14","slug":"le-theme-tendance-du-commerce-vocal-a-leurocis-2019-les-assistants-vocaux-prennent-en-charge-la-communication-avec-les-clients-au-poste-de-travail","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/trendthema-voice-commerce-auf-der-eurocis-2019-so-uebernehmen-sprachassistenten-die-kundekommunikation-am-pos\/","title":{"rendered":"Le th\u00e8me tendance du commerce vocal \u00e0 l'EuroCIS 2019 - Voici comment les assistants vocaux prennent en charge la communication avec les clients au point de vente"},"content":{"rendered":"

Outre l'IoT et les solutions omnicanales pour une exp\u00e9rience shopper sans fronti\u00e8res, le commerce vocal avec des assistants vocaux bas\u00e9s sur l'intelligence artificielle (IA) a fait partie des th\u00e8mes tendance de l'EuroCIS, auxquels les visiteurs du PRESTIGE Solution Campus se sont \u00e9galement le plus souvent int\u00e9ress\u00e9s.<\/em><\/p>\n\n\n\n

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Weinheim, le 26 f\u00e9vrier 2019 +++<\/strong> Sous le slogan \"Moments of Truth - marquer des points au bon moment\", Online Software a pr\u00e9sent\u00e9 cette ann\u00e9e \u00e0 l'EuroCIS une large palette de solutions pour le marketing multim\u00e9dia au point de vente. En collaboration avec les partenaires de solutions Allgeier Enterprise Services, AOPEN, Grossenbacher Systeme, Nordland systems, OKI Europe et Samsung Electronics, de nombreuses nouvelles solutions et id\u00e9es pour une approche parfaite des clients ont \u00e9t\u00e9 pr\u00e9sent\u00e9es sur le PRESTIGE Solution Campus sur la base du logiciel PRESTIGEenterprise, leader du march\u00e9.<\/p>\n\n\n\n

Les solutions bas\u00e9es sur la combinaison de la reconnaissance vocale et de l'intelligence artificielle, qui am\u00e9liorent de mani\u00e8re d\u00e9cisive le service \u00e0 la client\u00e8le et all\u00e8gent la charge de travail du personnel de vente, ont fait l'objet d'une demande particuli\u00e8rement forte. Le th\u00e8me du livestreaming sur le point de vente a \u00e9t\u00e9 de plus en plus discut\u00e9, en particulier pour le commerce alimentaire, dans l'optique de la r\u00e9gionalit\u00e9 et du bien-\u00eatre animal. Mais l'optimisation de la planification publicitaire sur le point de vente, bas\u00e9e sur des syst\u00e8mes de contr\u00f4le de l'efficacit\u00e9 publicitaire en temps r\u00e9el, a \u00e9galement \u00e9t\u00e9 un sujet important pour de nombreux visiteurs professionnels.<\/p>\n\n\n\n

\"Nous avons re\u00e7u davantage de demandes concr\u00e8tes de la part de visiteurs professionnels et avons pu accueillir sur notre stand une proportion \u00e9tonnamment \u00e9lev\u00e9e de visiteurs internationaux. Le d\u00e9veloppement de logiciels en provenance d'Allemagne est per\u00e7u comme particuli\u00e8rement fiable et bien pens\u00e9. Il n'est donc pas \u00e9tonnant que le commerce stationnaire soit pr\u00eat cette ann\u00e9e \u00e0 investir dans les technologies d'avenir, car le degr\u00e9 de maturit\u00e9 des technologies POS n'a jamais \u00e9t\u00e9 aussi \u00e9lev\u00e9\", explique J\u00fcrgen Berens von Rautenfeld, directeur d'Online Software AG. \"La rapidit\u00e9 de mise en \u0153uvre et l'utilisation intuitive par le shopper sont des priorit\u00e9s pour tous les commer\u00e7ants\", ajoute Berens von Rautenfeld.<\/p>\n\n\n\n

En savoir plus sur les solutions pr\u00e9sent\u00e9es par Online Software AG<\/a><\/p>\n\n\n\n


\u00c0 propos d'Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG est une soci\u00e9t\u00e9 de logiciels innovante sp\u00e9cialis\u00e9e dans le d\u00e9veloppement de solutions pour le commerce de gros et de d\u00e9tail international. Cette entreprise de taille moyenne, dont le si\u00e8ge se trouve \u00e0 Weinheim an der Bergstra\u00dfe, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 35.000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication inter-m\u00e9dias en magasin et de la promotion des ventes. Avec le logiciel PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plate-forme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques. Le logiciel, qui a \u00e9t\u00e9 r\u00e9compens\u00e9 \u00e0 plusieurs reprises, constitue ainsi la base parfaite pour des concepts de communication globaux int\u00e9grant des affiches et des \u00e9tiquettes ainsi que des \u00e9crans grand format, des murs vid\u00e9o, des \u00e9crans de caisse et de balance, des syst\u00e8mes de kiosque, des rayonnages num\u00e9riques et des \u00e9tiquettes de rayonnage \u00e9lectroniques (ESL) jusqu'aux terminaux mobiles tels que les smartphones, les tablettes et les appareils de saisie mobile.<\/p>\n\n\n\n

Plus d'informations :<\/strong><\/p>\n\n\n\n

Online Software AG
31, rue de la Montagne
69469 Weinheim, Allemagne
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Directeur du marketing et de la communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Neben IoT und Omnichannel-L\u00f6sungen f\u00fcr eine grenzenlose Shopper-Experience, geh\u00f6rte Voice Commerce mit Sprachassistenten basierend auf k\u00fcnstlicher Intelligenz (KI) zu den Trendthemen der EuroCIS, f\u00fcr die sich auch die Besucher des […]<\/p>\n","protected":false},"author":8,"featured_media":70792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-19183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nTrendthema Voice Commerce auf der EuroCIS 2019 \u2013 So \u00fcbernehmen Sprachassistenten die Kundekommunikation am POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Online Software pr\u00e4sentierte auf EuroCIS multimediale Marketingl\u00f6sungen am POS mit Fokus auf Spracherkennung.\" \/>\n<meta name=\"robots\" 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