{"id":23185,"date":"2020-03-05T09:00:40","date_gmt":"2020-03-05T08:00:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=23185"},"modified":"2024-11-08T16:28:40","modified_gmt":"2024-11-08T15:28:40","slug":"les-balances-parlantes-dans-le-departement-og-la-maniere-la-plus-personnelle-de-sadresser-au-client-au-poste-de-travail","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/sprechende-waagen-in-der-og-abteilung-die-persoenlichste-art-der-kundenansprache-am-pos\/","title":{"rendered":"Des balances parlantes dans le d\u00e9partement O&G - la mani\u00e8re la plus \"personnelle\" de s'adresser aux clients sur le point de vente"},"content":{"rendered":"

METTLER TOLEDO, fabricant leader de balances de service et de libre-service dans le commerce, pr\u00e9sente en collaboration avec Online Software AG la premi\u00e8re balance parlante pour le secteur des fruits et l\u00e9gumes.<\/em><\/p>\n\n\n\n

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Giessen \/ Weinheim, 05 mars 2020 +++<\/strong> Le sp\u00e9cialiste des balances METTLER TOLEDO a d\u00e9velopp\u00e9 une balance libre-service innovante qui reconna\u00eet les articles \u00e0 l'aide d'une analyse d'image assist\u00e9e par l'IA (intelligence artificielle) et qui entre en contact avec les clients au point de vente \u00e0 l'aide d'une interface intuitive.<\/p>\n\n\n\n

Bas\u00e9e sur la reconnaissance optique des images par IA, la balance de la famille FreshWay de METTLER TOLEDO identifie le produit \u00e0 peser de mani\u00e8re enti\u00e8rement automatique. La balance r\u00e9pond aux questions du client sur le produit - par exemple sur l'origine, les ingr\u00e9dients ou les certifications (par exemple FairTrade) - par le biais d'une entr\u00e9e et d'une sortie vocales modernes, ce qui renforce la confiance dans les aliments. Les questions sur les allerg\u00e8nes, le stockage du produit ou les suggestions de recettes ne resteront plus sans r\u00e9ponse et donneront au consommateur s\u00e9curit\u00e9 et transparence.<\/p>\n\n\n\n

La balance est un d\u00e9veloppement propre \u00e0 METTLER TOLEDO, l'interface vocale a \u00e9t\u00e9 d\u00e9velopp\u00e9e par le partenaire Online Software AG sp\u00e9cialement pour les besoins du client dans le domaine O&G. Une autre interface avec le syst\u00e8me de publicit\u00e9 en magasin PRESTIGEenterprise permet \u00e9galement d'afficher presque toutes les r\u00e9ponses sur un \u00e9cran et, si le client le souhaite, de les imprimer sur la balance.<\/p>\n\n\n\n

Les avantages d'une telle information compl\u00e8te, bas\u00e9e sur la voix, pour le client sont \u00e9vidents : une transparence totale dans le domaine alimentaire. De nombreux consommateurs sont tout \u00e0 fait dispos\u00e9s \u00e0 d\u00e9penser plus d'argent pour des aliments r\u00e9gionaux et \u00e9cologiques. L'engagement r\u00e9gional de la part des commer\u00e7ants mais aussi de l'industrie alimentaire est reconnu par le client et renforce positivement l'image de marque. Gr\u00e2ce \u00e0 la balance parlante, cela est pr\u00e9sent\u00e9 de mani\u00e8re impressionnante au client pour le produit qu'il a choisi.<\/p>\n\n\n\n

\"Pr\u00e9sent\u00e9e pour la premi\u00e8re fois au niveau mondial \u00e0 l'EuroShop, cette innovation a suscit\u00e9 un grand int\u00e9r\u00eat, car tout le monde peut poser des questions sur la langue, qu'il s'agisse d'un \u00e9colier espi\u00e8gle, d'un homme au foyer curieux qui cherche encore une recette pour le \"l\u00e9gume de la semaine\" ou d'une personne \u00e2g\u00e9e toujours ouverte \u00e0 la nouveaut\u00e9\". Cette application intelligente permet en outre de donner une indication lors de l'achat de l\u00e9gumes au poireau pour accompagner la c\u00f4te de veau au comptoir des produits frais, explique Hans B\u00f6rner, Key Account Manager et Leader Indirect Channel - Business Area Retail, r\u00e9gion D-A-CH.<\/p>\n\n\n\n

L'intelligence artificielle (IA) derri\u00e8re le syst\u00e8me bas\u00e9 sur la parole apprend en permanence. Pomme de terre, groseille ou pomme de terre - des termes r\u00e9gionaux diff\u00e9rents pour un seul et m\u00eame l\u00e9gume. Dialectes et dialectes, tout cela peut \u00eatre appris par l'IA derri\u00e8re le syst\u00e8me bas\u00e9 sur la parole. Les premi\u00e8res installations pilotes de cette application innovante sont d\u00e9j\u00e0 pr\u00e9vues.<\/p>\n\n\n\n

En savoir plus : https:\/\/online-software-ag.com\/de\/sprechende-waage\/<\/a>

\u00c0 propos de METTLER TOLEDO<\/strong><\/p>\n\n\n\n

METTLER TOLEDO est l'un des principaux fabricants mondiaux d'instruments de pr\u00e9cision. L'entreprise est le plus grand fabricant et fournisseur mondial de syst\u00e8mes de pesage pour les laboratoires, l'industrie et le commerce alimentaire. METTLER TOLEDO est \u00e9galement l'un des trois principaux fournisseurs de diff\u00e9rentes technologies de mesure compl\u00e9mentaires et l'un des principaux fournisseurs de syst\u00e8mes pour la recherche pharmaceutique automatis\u00e9e et le d\u00e9veloppement de substances actives. En outre, l'entreprise est le plus grand fabricant et fournisseur mondial de syst\u00e8mes de d\u00e9tection de m\u00e9taux pour la production et l'industrie de l'emballage. Pour plus d'informations sur les solutions de METTLER TOLEDO pour le secteur de la distribution alimentaire, veuillez consulter le site suivant www.mt.com\/retail<\/a> disponibles.<\/p>\n\n\n\n

\u00c0 propos d'Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG est une entreprise de logiciels innovante sp\u00e9cialis\u00e9e dans le d\u00e9veloppement de solutions pour le commerce de gros et de d\u00e9tail international. Cette entreprise de taille moyenne, dont le si\u00e8ge se trouve \u00e0 Weinheim an der Bergstra\u00dfe, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle en magasin. Avec plus de 35.000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication et de la promotion des ventes en magasin, tous m\u00e9dias confondus. Avec le logiciel PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques.<\/p>\n\n\n\n

Plus d'informations :
<\/span>
Mettler-Toledo GmbH
Chemin de l'ocre 3
35396 Gie\u00dfen, Allemagne
inforetail.mtd@mt.com<\/a>
www.mt.com<\/a><\/p>\n\n\n\n

Martina Homscheid
Manager Marketing & Communication Retail
T. +49 641 507-113
M. +49 172 6701667
martina.homscheid@mt.com<\/a><\/p>\n\n\n\n

Plus d'informations :<\/span><\/p>\n\n\n\n

Online Software AG
31, rue de la Montagne
69469 Weinheim, Allemagne
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Directeur du marketing et de la communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

METTLER TOLEDO, f\u00fchrender Hersteller von Bedien- und SB-Waagen im Handel pr\u00e4sentiert in Zusammenarbeit mit der Online Software AG die erste sprechende Waage f\u00fcr den Obst & Gem\u00fcse-Bereich Gie\u00dfen \/ Weinheim, […]<\/p>\n","protected":false},"author":9,"featured_media":70740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-23185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nSprechende Waagen in der O&G Abteilung \u2013 die "pers\u00f6nlichste" Art der Kundenansprache am POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Waage ist eine Eigenentwicklung von METTLER TOLEDO, die Sprachschnittstelle wurde vom Partner Online Software AG.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/les-balances-parlantes-dans-le-departement-og-la-maniere-la-plus-personnelle-de-sadresser-au-client-au-poste-de-travail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sprechende Waagen in der O&G Abteilung \u2013 die "pers\u00f6nlichste" Art der Kundenansprache am POS - 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