{"id":24996,"date":"2020-07-17T09:00:50","date_gmt":"2020-07-17T07:00:50","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=24996"},"modified":"2024-11-08T16:17:51","modified_gmt":"2024-11-08T15:17:51","slug":"montrer-lelevage-bien-etre-animal-tv-cree-la-transparence-chez-edeka-rees","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees\/","title":{"rendered":"Montrer de l'attitude ! tierwohl.tv cr\u00e9e la transparence chez EDEKA Rees"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Des images en direct de la basse-cour renforcent la confiance des consommateurs chez EDEKA Rees. De plus en plus de d\u00e9taillants misent sur tierwohl.tv.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2.jpg\" alt=\"\" class=\"wp-image-70439\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2-300x150.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2-768x384.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2.jpg\"><img decoding=\"async\" width=\"1000\" height=\"500\" data-id=\"70438\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2.jpg\" alt=\"\" class=\"wp-image-70438\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2-300x150.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2-768x384.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3.jpg\"><img decoding=\"async\" width=\"1000\" height=\"500\" data-id=\"70440\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3.jpg\" alt=\"\" class=\"wp-image-70440\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3-300x150.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3-768x384.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, le 17 juillet 2020 +++<\/strong> L'int\u00e9r\u00eat pour un \u00e9levage respectueux des animaux et la tendance aux produits r\u00e9gionaux ne cessent de cro\u00eetre. Cependant, les nombreux labels diff\u00e9rents concernant la r\u00e9gionalit\u00e9, les conditions d'\u00e9levage et les produits bio d\u00e9sorientent de nombreux consommateurs. C'est pourquoi le distributeur EDEKA Rees a opt\u00e9 pour le concept de livestream tierwohl.tv et montre d\u00e9sormais dans ses magasins des images en direct des poules pondeuses dont proviennent les \u0153ufs en rayon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chez l'agriculteur local, la ferme avicole Zapf, des cam\u00e9ras ont \u00e9t\u00e9 install\u00e9es dans le poulailler des poules pondeuses pour cette raison. Celles-ci transmettent l'actualit\u00e9 du poulailler en streaming live directement sur un \u00e9cran du supermarch\u00e9. EDEKA Rees int\u00e8gre les flux en direct des cam\u00e9ras dans son propre design et les affiche en alternance avec d'autres informations sur les \u00e9crans. De cette mani\u00e8re, le client voit un programme informatif et divertissant au rayon des \u0153ufs. Les autres contenus du programme peuvent \u00eatre par exemple des explications sur les flux en direct montr\u00e9s, l'endroit o\u00f9 se trouve la ferme montr\u00e9e, des photos sympathiques de la ferme et des propri\u00e9taires de la ferme. Mais les offres et les recommandations de produits appropri\u00e9es sont \u00e9galement id\u00e9ales pour le programme au rayon des \u0153ufs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'objectif est de donner aux consommateurs du march\u00e9 alimentaire, via LiveTV, une vision non \u00e9dulcor\u00e9e des conditions d'\u00e9levage et de vie des animaux dont ils ach\u00e8tent la viande et dont ils veulent manger les \u0153ufs. Et pour laquelle ils sont pr\u00eats \u00e0 d\u00e9penser plus d'argent que pour la viande d'un animal \u00e9lev\u00e9 de mani\u00e8re conventionnelle. Tierwohl.tv permet ainsi la transparence et l'honn\u00eatet\u00e9 n\u00e9cessaires pour gagner et construire la confiance des consommateurs dans le traitement des animaux d'\u00e9levage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Nous avons install\u00e9 un premier \u00e9cran dans notre filiale de Karlsruhe au d\u00e9but du mois de mai, ce qui nous permet d'acqu\u00e9rir une premi\u00e8re exp\u00e9rience avant d'entamer le d\u00e9ploiement pour les 7 filiales \u00e0 la fin de l'\u00e9t\u00e9\", explique Michael Rees, propri\u00e9taire g\u00e9rant d'EDEKA Rees. \"La collaboration avec tous les partenaires de tierwohl.tv a \u00e9t\u00e9 super et marqu\u00e9e par un grand engagement. On voit bien qu'il s'agit d'un sujet \u00e9motionnel qui touche beaucoup de gens\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour la distribution des livestreams et l'affichage sur les diff\u00e9rents \u00e9crans du magasin, EDEKA Rees utilise la plateforme logicielle PRESTIGEenterprise de Online Software AG.32<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/online-software-ag.com\/wp-content\/uploads\/borlabs-cookie\/1\/yt_tO_BqyZD9M0_hqdefault.jpg')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-play-button\"><\/div> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">Vous \u00eates actuellement en train de consulter le contenu d'un espace r\u00e9serv\u00e9 de <strong>YouTube<\/strong>. Pour acc\u00e9der au contenu r\u00e9el, cliquez sur le bouton ci-dessous. Veuillez noter que ce faisant, des donn\u00e9es seront partag\u00e9es avec des fournisseurs tiers.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Plus d'informations<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">D\u00e9bloquer le contenu<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accepter le service requis et d\u00e9bloquer les contenus<\/a> <\/div> <\/div> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>\u00c0 propos d'Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge se trouve \u00e0 Weinheim an der Bergstra\u00dfe, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 35.000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel <strong>PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Plus d'informations :<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>31, rue de la Montagne<br>69469 Weinheim, Allemagne<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/fr\/\">online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Directeur du marketing et de la communication<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Live-Bilder vom H\u00fchnerhof st\u00e4rken Verbrauchervertrauen bei EDEKA Rees. Immer mehr Einzelh\u00e4ndler setzen auf tierwohl.tv. Weinheim, 17. Juli 2020 +++ Das Interesse an einer artgerechten Tierhaltung und der Trend zu regionalen [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":70725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-24996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Haltung zeigen! tierwohl.tv schafft Transparenz bei EDEKA Rees - Online Software AG<\/title>\n<meta name=\"description\" content=\"Ziel ist es, Verbrauchern per LiveTV eine ungesch\u00f6nte Sicht in die Haltungsbedingungen und Lebensverh\u00e4ltnisse der Tiere zu geben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/montrer-lelevage-bien-etre-animal-tv-cree-la-transparence-chez-edeka-rees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haltung zeigen! tierwohl.tv schafft Transparenz bei EDEKA Rees - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Ziel ist es, Verbrauchern per LiveTV eine ungesch\u00f6nte Sicht in die Haltungsbedingungen und Lebensverh\u00e4ltnisse der Tiere zu geben.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/fr\/montrer-lelevage-bien-etre-animal-tv-cree-la-transparence-chez-edeka-rees\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-17T07:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T15:17:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/OnlineSoftwareAG_News_haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Strauch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Strauch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees\\\/\"},\"author\":{\"name\":\"Julia Strauch\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/52179fb15851dddd1031d829e2e464b2\"},\"headline\":\"Haltung zeigen! 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