{"id":2553,"date":"2017-01-19T12:52:41","date_gmt":"2017-01-19T12:52:41","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/prestige-partnertag-nahtlose-kommunikation-auf-der-gesamten-customer-journey-wird-fuer-konsumenten-immer-wichtiger\/"},"modified":"2024-11-08T15:26:57","modified_gmt":"2024-11-08T14:26:57","slug":"journee-des-partenaires-prestige-une-communication-transparente-tout-au-long-du-parcours-client-est-de-plus-en-plus-importante-pour-les-consommateurs","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/prestige-partnertag-nahtlose-kommunikation-auf-der-gesamten-customer-journey-wird-fuer-konsumenten-immer-wichtiger\/","title":{"rendered":"Journ\u00e9e des partenaires PRESTIGE : une communication sans faille tout au long du parcours client devient de plus en plus importante pour les consommateurs"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Sous le slogan \"Shopping with a smile - Des moments impressionnants avec PRESTIGE\", les experts du commerce se sont r\u00e9unis \u00e0 Heidelberg pour la 11\u00e8me journ\u00e9e des partenaires PRESTIGE organis\u00e9e par Online Software AG.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"801\" height=\"534\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg\" alt=\"\" class=\"wp-image-70801\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg 801w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-18x12.jpg 18w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 19 janvier 2017 +++ <\/span>Le 17 janvier 2017, Online Software AG a accueilli ses clients et partenaires dans le cadre de la 11e journ\u00e9e des partenaires PRESTIGE \u00e0 Heidelberg. L'\u00e9v\u00e9nement commercial \u00e9tait plac\u00e9 cette ann\u00e9e sous la devise \"Shopping with a smile - Des moments impressionnants avec PRESTIGE\" et s'est pench\u00e9 sur les id\u00e9es et les solutions qui rendent les consommateurs heureux. Kai Hudetz de l'IFH de Cologne a par exemple fait un expos\u00e9 sur le shopper en r\u00e9seau et sur la mani\u00e8re d'enthousiasmer les clients en ligne hors ligne. Hasan C\u00fcr\u00fck de Knauber a parl\u00e9 de son exp\u00e9rience dans l'introduction d'innovations techniques et Ralf Wilker de Lekkerland a \u00e9voqu\u00e9 les boutiques de stations-service de demain. Armin Henningsen et Sven Schalk de Diebold Nixdorf ont d\u00e9crit la n\u00e9cessit\u00e9 d'une approche personnalis\u00e9e des clients et les possibilit\u00e9s d'une gestion intelligente des promotions \u00e0 la caisse et Carsten Schemberg du r\u00e9seau dlv Ladenbau a mis en \u00e9vidence les nouvelles exigences pos\u00e9es \u00e0 l'am\u00e9nagement des magasins dans le cadre de la num\u00e9risation du point de vente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Nous sommes ravis d'avoir pu, cette ann\u00e9e encore, faire appel \u00e0 des intervenants de haut niveau pour notre journ\u00e9e des partenaires et d'avoir pu mettre sur pied un programme de conf\u00e9rences passionnant qui r\u00e9pond \u00e0 l'air du temps et qui a, une fois de plus, amen\u00e9 nos clients et nos partenaires \u00e0 nous rejoindre en nombre pour discuter avec nous des nouvelles technologies et des solutions d'avenir pour le commerce\", raconte J\u00fcrgen Berens von Rautenfeld, membre du directoire d'Online Software AG. \"Nous avons d\u00fb changer de lieu de manifestation cette ann\u00e9e, car le nombre de participants n'a cess\u00e9 d'augmenter ces derni\u00e8res ann\u00e9es, et nous avons trouv\u00e9 avec le campus SRH de Heidelberg un endroit au flair particuli\u00e8rement innovant\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outre la pr\u00e9sentation des derni\u00e8res fonctions de la plateforme logicielle PRESTIGEenterprise et la pr\u00e9sentation de solutions techniquement avanc\u00e9es, l'accent a \u00e9t\u00e9 mis sur les discussions personnelles et l'\u00e9change d'exp\u00e9riences entre les utilisateurs de PRESTIGE. Les derni\u00e8res technologies et les strat\u00e9gies d'avenir pour la communication sur les prix et la publicit\u00e9 dans le commerce ont \u00e9t\u00e9 discut\u00e9es en d\u00e9tail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ceux qui le souhaitaient ont pu se mettre dans l'ambiance de l'\u00e9v\u00e9nement lors du Get-Together qui a eu lieu la veille. Cette soir\u00e9e d\u00e9tendue a ouvert la voie \u00e0 un \u00e9change honn\u00eate et intensif d'exp\u00e9riences en mati\u00e8re de solutions d'affichage dynamique, de communication en magasin imprim\u00e9e et mobile, ainsi que d'utilisation de PRESTIGE dans les secteurs les plus divers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerd Betz, Director Retail, se r\u00e9jouit d\u00e9j\u00e0 de l'ann\u00e9e prochaine : \"La communication ouverte avec tous les utilisateurs de PRESTIGE et l'\u00e9laboration commune de nouveaux th\u00e8mes d'avenir sont la base du succ\u00e8s de notre logiciel. Nous sommes toujours \u00e0 l'\u00e9coute de nos clients et de nos partenaires, c'est pourquoi la journ\u00e9e des partenaires PRESTIGE nous tient toujours particuli\u00e8rement \u00e0 c\u0153ur\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">\u00c0 propos d'Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG est une entreprise de logiciels innovante sp\u00e9cialis\u00e9e dans le d\u00e9veloppement de solutions pour le commerce de gros et de d\u00e9tail international. Cette entreprise de taille moyenne, dont le si\u00e8ge se trouve \u00e0 Weinheim an der Bergstra\u00dfe, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle en magasin. Avec plus de 35.000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication et de la promotion des ventes en magasin, tous m\u00e9dias confondus. Avec le logiciel <span style=\"font-weight: bold;\">PRESTIGEenterprise<\/span> le logiciel en ligne offre une plate-forme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien des m\u00e9dias classiques que des supports de sortie num\u00e9riques. Le logiciel, qui a \u00e9t\u00e9 r\u00e9compens\u00e9 \u00e0 plusieurs reprises, constitue ainsi la base parfaite pour des concepts de communication globaux int\u00e9grant des affiches et des \u00e9tiquettes ainsi que des \u00e9crans grand format, des murs vid\u00e9o, des \u00e9crans de caisse et de balance, des syst\u00e8mes de kiosque, des \u00e9tag\u00e8res num\u00e9riques et des \u00e9tiquettes de rayon \u00e9lectroniques (ESL), jusqu'aux terminaux mobiles, tels que les smartphones, les tablettes et les MDE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Plus d'informations :<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>31, rue de la Montagne<br>69469 Weinheim, Allemagne<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/fr\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Directeur du marketing et de la communication<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Sous le slogan \"Shopping with a smile - Des moments impressionnants avec PRESTIGE\", les experts du commerce se sont r\u00e9unis \u00e0 Heidelberg pour la 11\u00e8me journ\u00e9e des partenaires PRESTIGE organis\u00e9e par Online Software AG.<\/p>","protected":false},"author":3,"featured_media":70869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-2553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESTIGE Partnertag: Nahtlose Kommunikation auf der gesamten Customer Journey wird f\u00fcr Konsumenten immer wichtiger - Online Software AG<\/title>\n<meta name=\"description\" content=\"In Heidelberg ist der 11. 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