{"id":2569,"date":"2017-03-14T16:03:00","date_gmt":"2017-03-14T16:03:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/euroshop-2017-im-mittelpunkt-steht-das-einkaufserlebnis\/"},"modified":"2024-11-08T15:53:35","modified_gmt":"2024-11-08T14:53:35","slug":"euroshop-2017-lexperience-dachat-au-centre-des-preoccupations","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/euroshop-2017-im-mittelpunkt-steht-das-einkaufserlebnis\/","title":{"rendered":"EuroShop 2017 : L'exp\u00e9rience d'achat au centre de l'attention"},"content":{"rendered":"

Les solutions dans les domaines de \"l'approche personnalis\u00e9e des clients\" et de \"la communication sans faille\" ont attir\u00e9 les visiteurs sur le stand d'Online Software AG.<\/em><\/p>\n\n\n\n

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Weinheim, 14 mars 2017 +++ <\/span>Lors de l'EuroShop 2017, le logiciel en ligne s'est concentr\u00e9 sur l'approche parfaite du client sur le point de vente et au-del\u00e0. Les applications modernes autour des th\u00e8mes tendance de la \"personnalisation\", de l'\"omnichannel retailing\" et de la \"communication sans faille\" \u00e9taient au centre de l'int\u00e9r\u00eat des visiteurs professionnels. Les commer\u00e7ants et les experts du commerce se sont inform\u00e9s sur le PRESTIGE Solution Campus sur les nouvelles possibilit\u00e9s d'utilisation des technologies num\u00e9riques pour la communication avec les clients et sur le souhait des clients d'avoir une meilleure exp\u00e9rience d'achat et une plus grande interconnexion des canaux d'achat.<\/p>\n\n\n\n

Sous la devise \"Shopping with a smile\", Online Software a pr\u00e9sent\u00e9 \u00e0 l'EuroShop, en collaboration avec ses partenaires de solutions Allgeier Enterprise Services, AOPEN, NORDLAND systems, Reditune, Samsung Electronics et Tradesolutions, de nombreuses nouvelles id\u00e9es pour s'adresser de mani\u00e8re \u00e9motionnelle au shopper dans le magasin - de la solution d'impression classique \u00e0 la communication num\u00e9rique avec les clients sur les \u00e9crans, les murs vid\u00e9o, les terminaux d'information, les caisses et les balances, jusqu'\u00e0 l'approche mobile via des applications et des solutions mobiles pour un travail moderne et confortable.<\/p>\n\n\n\n

L'\u00e9cho a \u00e9t\u00e9 particuli\u00e8rement positif lors de la premi\u00e8re pr\u00e9sentation de la nouvelle version PRESTIGEenterprise 5.2, qui sera lanc\u00e9e sur le march\u00e9 en mai 2017 avec un outil de surveillance pr\u00e9curseur. En combinaison avec les services PRESTIGEenterprise \u00e9tendus, des outils performants sont disponibles pour la cr\u00e9ation de ce que l'on appelle des bots, qui ex\u00e9cutent en grande partie automatiquement des t\u00e2ches r\u00e9p\u00e9titives. Ainsi, les bots PRESTIGE pourront \u00e0 l'avenir aider les commer\u00e7ants dans leurs t\u00e2ches quotidiennes et r\u00e9pondre \u00e0 des questions sur les syst\u00e8mes d'affichage num\u00e9rique en cours et leurs contenus. Par exemple : \u201eQuel contenu est actuellement diffus\u00e9 au comptoir des produits frais ?\u201d ou \u201cCombien de fois une certaine marque a-t-elle \u00e9t\u00e9 montr\u00e9e ?\u201c. Un commer\u00e7ant pourra ainsi analyser beaucoup plus facilement et rapidement l'\u00e9tat de ses campagnes dans les magasins et r\u00e9agir \u00e0 l'\u00e9volution des ventes.<\/p>\n\n\n\n

Mais les id\u00e9es d'utilisation des bots par les clients finaux ont \u00e9galement \u00e9t\u00e9 bien accueillies par les visiteurs d'EuroShop. Ainsi, les clients pourraient \u00e0 l'avenir utiliser les bots intelligents pour consulter des offres qui les int\u00e9ressent particuli\u00e8rement, par exemple dans le domaine du tourisme, des voyages \u00e0 une heure pr\u00e9cise ou \u00e0 un endroit souhait\u00e9.<\/p>\n\n\n\n

\u201eLa pr\u00e9sentation de la toute nouvelle connexion de PRESTIGEenterprise au syst\u00e8me vocal Alexa d'Amazon a suscit\u00e9 un int\u00e9r\u00eat \u00e9tonnamment grand\u201c, r\u00e9sume J\u00fcrgen Berens von Rautenfeld, directeur de Online Software. HIT S\u00fctterlin a \u00e9t\u00e9 le premier d\u00e9taillant en Allemagne \u00e0 lancer un skill bas\u00e9 sur PRESTIGEenterprise dans le magasin Amazon. \u201eIci, PRESTIGEenterprise a pu prouver une fois de plus sa force en tant que plateforme logicielle multim\u00e9dia. Nous attachons une grande importance \u00e0 ce que nos clients ma\u00eetrisent parfaitement leur activit\u00e9 quotidienne avec PRESTIGEenterprise, mais qu'ils soient \u00e9galement \u00e9quip\u00e9s pour les technologies futures .\u201d<\/p>\n\n\n\n

\u00c0 propos d'Online Software AG<\/span><\/p>\n\n\n\n

Online Software AG est une soci\u00e9t\u00e9 de logiciels innovante sp\u00e9cialis\u00e9e dans le d\u00e9veloppement de solutions pour le commerce de gros et de d\u00e9tail international. Cette entreprise de taille moyenne, dont le si\u00e8ge se trouve \u00e0 Weinheim an der Bergstra\u00dfe, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 35.000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication inter-m\u00e9dias en magasin et de la promotion des ventes. Avec le logiciel PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plate-forme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques. Le logiciel, qui a \u00e9t\u00e9 r\u00e9compens\u00e9 \u00e0 plusieurs reprises, constitue ainsi la base parfaite pour des concepts de communication globaux int\u00e9grant des affiches et des \u00e9tiquettes ainsi que des \u00e9crans grand format, des murs vid\u00e9o, des \u00e9crans de caisse et de balance, des syst\u00e8mes de kiosque, des rayonnages num\u00e9riques et des \u00e9tiquettes de rayon \u00e9lectroniques (ESL) jusqu'aux terminaux mobiles tels que les smartphones, les tablettes et les MDE.<\/p>\n\n\n\n

Plus d'informations :<\/strong><\/p>\n\n\n\n

Online Software AG
31, rue de la Montagne
69469 Weinheim, Allemagne
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Directeur du marketing et de la communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

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