{"id":2571,"date":"2017-03-28T08:42:24","date_gmt":"2017-03-28T08:42:24","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/die-handelsfiliale-kommt-nach-hause-360-grad-blick-auf-jeden-sortimentsbereich\/"},"modified":"2024-11-08T15:54:57","modified_gmt":"2024-11-08T14:54:57","slug":"la-filiale-commerciale-vient-a-la-maison-vue-a-360-degres-sur-chaque-secteur-de-lassortiment","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/die-handelsfiliale-kommt-nach-hause-360-grad-blick-auf-jeden-sortimentsbereich\/","title":{"rendered":"La filiale commerciale vient \u00e0 la maison - vue \u00e0 360 degr\u00e9s sur chaque secteur de l'assortiment"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 28 mars 2017 +++<\/span> Un nouveau module de l'AppBaukasten de PRESTIGEenterprise permet aux clients de s'immerger enti\u00e8rement virtuellement dans le monde du shopping stationnaire. Via l'application du d\u00e9taillant, les clients sont invit\u00e9s \u00e0 regarder le magasin et ses zones de marchandises avec une vid\u00e9o \u00e0 360\u00b0. En bougeant son smartphone, le spectateur peut d\u00e9couvrir toutes les zones environnantes. Les vid\u00e9os peuvent \u00eatre consult\u00e9es sur tous les smartphones iOS et Android courants et pr\u00e9sentent les plus beaux effets sur les lunettes VR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Nous travaillons tous les jours sur l'apparence de nos magasins et nous voulions maintenant que cela devienne tangible gr\u00e2ce \u00e0 notre application\", explique Peter Dornseifer, associ\u00e9 g\u00e9rant des supermarch\u00e9s Dornseifer. \"Pour ce faire, nous avons film\u00e9 nos magasins en vid\u00e9os 360\u00b0 et les avons fait int\u00e9grer par le logiciel en ligne dans notre application Dornseifer. Les clients peuvent ainsi visiter nos magasins depuis chez eux et voir les diff\u00e9rentes zones de marchandises, notamment nos comptoirs de produits frais. Les vid\u00e9os sont interactives, c'est-\u00e0-dire qu'il est possible de s'arr\u00eater lors de la visite des magasins et de regarder certains secteurs s\u00e9par\u00e9ment\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nouvelle technologie tendance permet aux commer\u00e7ants de faire vivre leurs march\u00e9s avec des vid\u00e9os \u00e0 360\u00b0 et d'offrir \u00e0 leurs clients un \u00e9v\u00e9nement passionnant m\u00eame en dehors de la surface d'achat. L'interaction plus intense am\u00e9liore l'identification du client avec le commer\u00e7ant et renforce la fid\u00e9lisation de la client\u00e8le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec 17 magasins de produits frais, le groupe Dornseifer, bas\u00e9 dans le Sauerland, fait partie des plus grands distributeurs ind\u00e9pendants du groupe Rewe et emploie plus de 1.000 personnes. Gr\u00e2ce \u00e0 l'application \"Dornseifer-App\", bas\u00e9e sur le module d'application du logiciel PRESTIGEenterprise, cette entreprise de commerce de d\u00e9tail \u00e0 succ\u00e8s atteint \u00e9galement ses clients en dehors de ses magasins. Outre de nombreuses informations pratiques telles que les heures d'ouverture, les informations sur les \u00e9v\u00e9nements et les offres hebdomadaires, l'application Dornseifer propose \u00e9galement de superbes fonctions suppl\u00e9mentaires telles que des recettes de cocktails, une liste d'achats et une fonction de feedback qui permet aux clients de donner leur avis rapidement, facilement et de mani\u00e8re anonyme s'ils le souhaitent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Avec PRESTIGEenterprise, la gestion du contenu de l'application est vraiment simple. M\u00eame la refonte compl\u00e8te de l'identit\u00e9 visuelle a \u00e9t\u00e9 tr\u00e8s facile \u00e0 mettre en place\". rapporte Peter Dornseifer. \"Nous avons \u00e9t\u00e9 surpris par le nombre \u00e9lev\u00e9 d'utilisateurs. Nous sommes heureux de pouvoir offrir \u00e0 nos clients ce service mobile moderne\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">\u00c0 propos d'Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG est une soci\u00e9t\u00e9 de logiciels innovante sp\u00e9cialis\u00e9e dans le d\u00e9veloppement de solutions pour le commerce de gros et de d\u00e9tail international. Cette entreprise de taille moyenne, dont le si\u00e8ge se trouve \u00e0 Weinheim an der Bergstra\u00dfe, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 35.000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel PRESTIGEenterprise, le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les m\u00e9dias de sortie num\u00e9riques. Ce logiciel plusieurs fois prim\u00e9 constitue ainsi la base parfaite pour des concepts de communication globaux int\u00e9grant des affiches et des \u00e9tiquettes ainsi que des \u00e9crans grand format, des murs vid\u00e9o, des \u00e9crans de caisse et de balance, des syst\u00e8mes de kiosque, des \u00e9tag\u00e8res num\u00e9riques et des \u00e9tiquettes de rayon \u00e9lectroniques (ESL), jusqu'aux terminaux mobiles tels que les smartphones, les tablettes et les MDE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Plus d'informations :<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>31, rue de la Montagne<br>69469 Weinheim, Allemagne<br>info@online-software-ag.de<br><a href=\"https:\/\/online-software-ag.com\/fr\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Directeur du marketing et de la communication<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br>sandy.heinzmann@online-software-ag.de<\/p>","protected":false},"excerpt":{"rendered":"<p>Le dernier module d'application de PRESTIGEenterprise permet aux clients commerciaux de se promener dans les magasins par vid\u00e9o avec une vue panoramique \u00e0 360 degr\u00e9s et de s'informer sur l'assortiment actuel par \"r\u00e9alit\u00e9 virtuelle\" depuis leur domicile.<\/p>","protected":false},"author":3,"featured_media":70847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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