{"id":28695,"date":"2021-08-23T09:30:09","date_gmt":"2021-08-23T07:30:09","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=28695"},"modified":"2024-11-08T15:51:55","modified_gmt":"2024-11-08T14:51:55","slug":"anuga-2021-bien-etre-animal-tv","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/anuga-2021-tierwohl-tv\/","title":{"rendered":"Anuga 2021 : des images en direct de l'\u00e9table aux rayons du magasin - il n'y a pas plus transparent !"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>La solution de streaming en direct tierwohl.tv d'Online Software AG pose de nouveaux jalons dans la cr\u00e9ation de la transparence dans l'\u00e9levage. De nombreux consommateurs font davantage confiance aux images en direct de l'\u00e9table qu'aux nombreux labels de qualit\u00e9. La BVLH (Bundesverband des Lebensmitteleinzelhandels e.V.) pr\u00e9sente la solution au salon Anuga.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_WEZ-139.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_WEZ-139-1024x683.jpg\" alt=\"\" class=\"wp-image-70418\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_WEZ-139-1024x683.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_WEZ-139-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_WEZ-139-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_WEZ-139-18x12.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_WEZ-139.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_tierwohl.tv_EDEKACramer-14-2.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"70416\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_tierwohl.tv_EDEKACramer-14-2-1024x683.jpg\" alt=\"\" class=\"wp-image-70416\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_tierwohl.tv_EDEKACramer-14-2-1024x683.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_tierwohl.tv_EDEKACramer-14-2-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_tierwohl.tv_EDEKACramer-14-2-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_tierwohl.tv_EDEKACramer-14-2-18x12.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_tierwohl.tv_EDEKACramer-14-2.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_EDEKAStiegler-1.jpg\"><img decoding=\"async\" width=\"600\" height=\"800\" data-id=\"70415\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_EDEKAStiegler-1.jpg\" alt=\"\" class=\"wp-image-70415\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_EDEKAStiegler-1.jpg 600w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_EDEKAStiegler-1-225x300.jpg 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_EDEKAStiegler-1-9x12.jpg 9w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_REWEHombergBudnik-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" data-id=\"70417\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_REWEHombergBudnik-1.jpg\" alt=\"\" class=\"wp-image-70417\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_REWEHombergBudnik-1.jpg 600w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_REWEHombergBudnik-1-225x300.jpg 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_REWEHombergBudnik-1-9x12.jpg 9w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, le 23 ao\u00fbt 2021 +++ <\/strong>Montrer des porcs vivants au comptoir de la boucherie, ce n'est pas possible ? Mais si ! Les consommateurs veulent une transparence qui inspire confiance. Les clients responsables savent que le steak ne pousse pas sur l'arbre et sont donc favorables aux images en streaming que tierwohl.tv transmet directement de l'\u00e9table au supermarch\u00e9. C'est pourquoi les clients peuvent d\u00e9sormais observer non seulement les poules pondeuses au rayon des \u0153ufs, mais aussi les vaches laiti\u00e8res en train de se nourrir quotidiennement, les cochons de paille en train de mener une vie active en plein air et les dindes dans leur vaste enclos. La transparence transmise par les images en direct renforce la confiance des clients dans les produits animaux et contribue \u00e0 la fid\u00e9lisation des clients au commer\u00e7ant.<br>Les visiteurs d'Anuga pourront d\u00e9couvrir la solution en direct sur le BVLH Retailforum (Boulevard, stand 045).<br>L'Anuga est l'un des plus grands et des plus importants salons professionnels de l'alimentation et des boissons au monde. Apr\u00e8s une pause Corona, il aura lieu cette ann\u00e9e du 9 au 13 octobre 2021. En 2017, 7.405 entreprises de 107 pays y ont particip\u00e9 sur une surface d'exposition brute de 284.000 m\u00b2. L'ANUGA 2017 a accueilli environ 165.000 visiteurs professionnels de 198 pays. L'Anuga 2021 emprunte de nouvelles voies avec un format hybride : le salon de pr\u00e9sence est compl\u00e9t\u00e9 par l'\u00e9l\u00e9ment num\u00e9rique Anuga @home. Selon une r\u00e9cente enqu\u00eate men\u00e9e aupr\u00e8s des visiteurs et de plus de 4 000 grands acheteurs mondiaux, 88 % des personnes interrog\u00e9es pr\u00e9voient de se rendre \u00e0 l'Anuga, 54 % d'entre elles souhaitant y participer exclusivement physiquement, tandis que 34 % pr\u00e9voient un m\u00e9lange de participation personnelle et num\u00e9rique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 propos de tierwohl.tv<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">tierwohl.tv aide le commerce alimentaire de d\u00e9tail, les boucheries et les entreprises de production animale \u00e0 communiquer de mani\u00e8re convaincante et cr\u00e9dible aux consommateurs leur engagement en faveur du bien-\u00eatre animal. L'objectif est d'offrir aux consommateurs, lors de leurs achats alimentaires, une vision sans complaisance des conditions d'\u00e9levage et de vie des animaux dont ils ach\u00e8tent la viande, dont ils boivent le lait et dont ils veulent manger les \u0153ufs. Et pour les produits desquels ils sont pr\u00eats \u00e0 d\u00e9penser plus d'argent que pour la viande d'un animal \u00e9lev\u00e9 dans l'anonymat d'un \u00e9levage industriel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour ce faire, tierwohl.tv met \u00e0 la disposition des agriculteurs et du commerce alimentaire une plateforme qui permet de diffuser des flux en direct de l'\u00e9table sur les \u00e9crans du magasin du commer\u00e7ant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'initiateur de la solution de streaming en direct tierwohl.tv est Online Software AG, dont la plateforme logicielle PRESTIGEenterprise, leader sur le march\u00e9, pr\u00e9sente le programme, y compris les streams en direct, de mani\u00e8re individuelle sur les \u00e9crans des magasins sp\u00e9cialis\u00e9s et des supermarch\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus d'informations sur <a href=\"http:\/\/www.tierwohl.tv\">www.tierwohl.tv<\/a>.<br><br><strong>\u00c0 propos d'Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge se trouve \u00e0 Weinheim an der Bergstra\u00dfe, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 35.000 installations dans 35 pays, elle est le leader du march\u00e9 dans le domaine de la communication cross-m\u00e9dia en magasin et de la promotion des ventes. Avec le logiciel <strong>PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plus d'informations :<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>31, rue de la Montagne<br>69469 Weinheim, Allemagne<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/fr\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Directeur du marketing et de la communication<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Livestream-L\u00f6sung tierwohl.tv der Online Software AG setzt bei der Schaffung von Transparenz in der Tierhaltung neue Ma\u00dfst\u00e4be. Viele Verbraucher vertrauen den Livebildern aus dem Stall mehr als den zahlreichen [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":70673,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-28695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anuga 2021: Live-Bilder aus dem Stall ans Regal im Laden \u2013 mehr Transparenz geht nicht! - Online Software AG<\/title>\n<meta name=\"description\" content=\"tierwohl.tv unterst\u00fctzt den Lebensmitteleinzelhandel, Metzgereien sowie die tierhaltenden Erzeugerbetriebe dabei Transparenz zu schaffen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/anuga-2021-bien-etre-animal-tv\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anuga 2021: Live-Bilder aus dem Stall ans Regal im Laden \u2013 mehr Transparenz geht nicht! 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