{"id":35457,"date":"2022-10-20T10:32:45","date_gmt":"2022-10-20T08:32:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=35457"},"modified":"2024-11-08T15:38:40","modified_gmt":"2024-11-08T14:38:40","slug":"rewe-dugonjic-alexa","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/rewe-dugonjic-alexa\/","title":{"rendered":"REWE Dugonjic - \"Alexa, o\u00f9 puis-je trouver des sushis\" ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Un guide num\u00e9rique pour d\u00e9couvrir l'univers des marchandises de REWE Dugonjic. Le syst\u00e8me de guidage vocal provient d'Online Software et est bas\u00e9 sur le logiciel PRESTIGEenterprise.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-1024x577.jpg\" alt=\"\" class=\"wp-image-70395\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-1024x577.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-300x169.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-768x432.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-18x10.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, le 20 octobre 2022<\/strong> +++ Qui n'a pas connu cela ? Des rayons pleins et une diversit\u00e9 d'offres qui peut d\u00e9concerter. C'est surtout un d\u00e9fi pour les nouveaux clients. Mais \u00e0 Unterschlei\u00dfheim, pr\u00e8s de Munich, la recherche de produits sp\u00e9cifiques appartient au pass\u00e9. Ici, il s'agit de trouver au lieu de chercher. Apr\u00e8s une transformation importante du march\u00e9 REWE Dugonjic d'Unterschlei\u00dfheim, Alexa, le syst\u00e8me vocal d'Amazon, accueille les clients \u00e0 l'entr\u00e9e. \u00c0 l'aide du logiciel int\u00e9gr\u00e9 PRESTIGEenterprise d'Online Software AG, les clients peuvent s'informer de mani\u00e8re ludique sur l'endroit o\u00f9 ils peuvent trouver certains articles dans le magasin. Alexa explique d'abord vocalement dans quelle all\u00e9e se trouve la marchandise souhait\u00e9e et montre ensuite le chemin pour s'y rendre sur un grand \u00e9cran.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Je voulais offrir aux habitants d'Unterschleissheim un march\u00e9 moderne, avec des \u00e9l\u00e9ments num\u00e9riques qui permettent de faire le lien avec le monde en ligne et les services qui y sont li\u00e9s\", explique le propri\u00e9taire Husein Dugonjic pour justifier sa d\u00e9cision d'utiliser de mani\u00e8re remarquable des appareils num\u00e9riques dans son march\u00e9 et ajoute : \"Les clients ont appris \u00e0 utiliser et \u00e0 appr\u00e9cier les avantages du commerce num\u00e9rique au cours des deux derni\u00e8res ann\u00e9es et je veux relier ces mondes pour offrir le meilleur service client \u00e0 mes clients : Plus d'informations consultables sur place et plus de possibilit\u00e9s de conseil, m\u00eame pour les clients qui n'aiment pas trop demander au personnel de vente\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'application conviviale bas\u00e9e sur la langue qui se cache derri\u00e8re cette solution a \u00e9t\u00e9 d\u00e9velopp\u00e9e par Online Software AG. Tous les contenus sont g\u00e9r\u00e9s par la plateforme logicielle PRESTIGEenterprise et remplis avec des contenus. Ceux-ci peuvent \u00eatre modifi\u00e9s \u00e0 tout moment de mani\u00e8re simple et rapide. Les clients sont ainsi toujours au courant des derni\u00e8res nouveaut\u00e9s lors de leurs achats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Ce que nous vivons ici est une nouvelle \u00e9tape judicieuse vers une communication interactive avec les clients dans les filiales commerciales. C'est un jeu d'enfant, sans barri\u00e8res, uniquement par la parole, le client trouve le produit souhait\u00e9 dans le rayon. Une valeur ajout\u00e9e pour les deux : le consommateur et le commer\u00e7ant. Et la cl\u00e9 appropri\u00e9e est la langue\", explique Volker Wissmann, directeur chez Online Software AG \u00e0 Heidelberg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sur une surface de vente d'environ 1.680 m\u00e8tres carr\u00e9s, REWE Dugonjic propose un vaste assortiment d'environ 20.000 articles de consommation courante. L'accent est mis sur l'assortiment de produits frais, les produits r\u00e9gionaux et les produits convenience.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-2.jpg\"><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-2-1024x577.jpg\" alt=\"\" class=\"wp-image-70397\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-2-1024x577.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-2-300x169.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-2-768x432.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-2-18x10.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/10\/OnlineSoftwareAG_REWE-Dugonjic-2.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>\u00c0 propos d'Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle en magasin. Avec plus de 35 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel <strong>PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plus d'informations :<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Forum 7<br>69126 Heidelberg, Allemagne<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/fr\/\">online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Directeur du marketing et de la communication<br>T. +49 6221 40508-682<br>F. +49 6221 40508-777<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Digitaler Lotse f\u00fchrt durch die Warenwelt von REWE Dugonjic. Das sprachbasierte Wegeleitsystem stammt von Online Software und basiert auf der Software PRESTIGEenterprise. Heidelberg, 20. Oktober 2022 +++ Wer kennt es [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":70649,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-35457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>REWE Dugonjic - &quot;Alexa, wo finde ich Sushi?&quot; - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit Hilfe der Software PRESTIGEenterprise der Online Software AG k\u00f6nnen Kunden sich informieren, wo sie bestimmte Artikel im Markt finden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/rewe-dugonjic-alexa\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REWE Dugonjic - &quot;Alexa, wo finde ich Sushi?&quot; 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