{"id":38740,"date":"2023-01-30T10:00:13","date_gmt":"2023-01-30T09:00:13","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=38740"},"modified":"2024-11-08T15:37:21","modified_gmt":"2024-11-08T14:37:21","slug":"pm-euroshop2023","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/pm-euroshop2023\/","title":{"rendered":"EuroShop 2023, le salon de la mode : D\u00e9couvrir le monde color\u00e9 du commerce noir sur blanc"},"content":{"rendered":"

Online Software pr\u00e9sente au PRESTIGE Solution Campus le seul logiciel d'affichage num\u00e9rique au monde qui imprime aussi parfaitement - en noir, en blanc et en couleur.<\/em><\/p>\n\n\n\n

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Heidelberg, 30 janvier 2023 +++<\/strong> Plus que jamais, une image de marque unique compte dans le commerce de d\u00e9tail. C'est pourquoi le portefeuille de solutions pr\u00e9sent\u00e9 par Online Software AG dans le hall 6\/A 57 d'EuroShop 2023 s'articule autour du respect syst\u00e9matique de l'identit\u00e9 visuelle - mise \u00e0 disposition de mani\u00e8re centralis\u00e9e, individualis\u00e9e localement avec une valeur de reconnaissance \u00e9lev\u00e9e dans les grands magasins de diff\u00e9rentes r\u00e9gions et pays.<\/p>\n\n\n\n

Nous abolissons la pens\u00e9e en noir et blanc ! Les d\u00e9taillants ne doivent pas choisir entre les m\u00e9dias num\u00e9riques et les m\u00e9dias imprim\u00e9s sur le point de vente. Les deux m\u00e9dias ont leur place dans l'approche des clients. Lors du PRESTIGE Solution Campus, Online Software montre qu'il n'est pas n\u00e9cessaire d'avoir un logiciel sp\u00e9cifique pour chaque m\u00e9dia et comment PRESTIGEenterprise permet d'automatiser enti\u00e8rement et globalement de nombreux processus de cr\u00e9ation de publicit\u00e9 pour les \u00e9crans num\u00e9riques, les \u00e9tiquettes \u00e9lectroniques de rayon (ESL) et les affiches imprim\u00e9es.<\/p>\n\n\n\n

L'accent sera mis en particulier sur le th\u00e8me de l'int\u00e9gration d'ESL dans l'environnement logiciel existant et sur les d\u00e9fis de la planification marketing sur tous les canaux - ind\u00e9pendamment des m\u00e9dias et des fabricants.<\/p>\n\n\n\n

De m\u00eame, le livestreaming gagnera encore en importance en 2023, apr\u00e8s qu'une \u00e9tude de l'universit\u00e9 de Kassel ait d\u00e9montr\u00e9 son effet positif sur la cr\u00e9dibilit\u00e9 et, par cons\u00e9quent, sur le chiffre d'affaires. La transparence et l'authenticit\u00e9 sont bien per\u00e7ues par les clients et le livestreaming offre la possibilit\u00e9 de diffuser en streaming ce qui se passe par exemple dans un \u00e9levage de poulets directement au comptoir du supermarch\u00e9. Les clients ont ainsi un aper\u00e7u des conditions r\u00e9elles d'\u00e9levage des animaux dont ils peuvent acheter la viande, les \u0153ufs ou le lait au march\u00e9.<\/p>\n\n\n\n

En outre, Online Software met l'accent sur la communication interne avec ses apps pour les \u00e9v\u00e9nements et les communaut\u00e9s. De plus en plus de commer\u00e7ants d\u00e9couvrent que les apps permettent de transmettre des informations aux collaborateurs de mani\u00e8re rapide et simple, facile \u00e0 comprendre et s\u00fbre dans la transmission. L'e-mail a fait son temps et qui ne voudrait pas renoncer aux lettres - pour l'environnement mais aussi pour les co\u00fbts ? Les offres de formation continue, les plans de cantine et d'intervention mais aussi un feed-back rapide peuvent \u00eatre facilement repr\u00e9sent\u00e9s dans une app et le PRESTIGEenterprise AppBaukasten propose d\u00e9j\u00e0 de nombreux modules pr\u00eats \u00e0 l'emploi pour cela.<\/p>\n\n\n\n

Last but not least, Online Software, en collaboration avec le sp\u00e9cialiste du marketing FRAMEN, montre comment les interfaces de PRESTIGEenterprise permettent la commercialisation programmatique de haute qualit\u00e9 d'espaces publicitaires num\u00e9riques au point de vente. \"La publicit\u00e9 programmatique\" sous une forme enti\u00e8rement automatis\u00e9e est l'un des principaux domaines de croissance dans le segment publicitaire DooH (Digital out of Home).<\/p>\n\n\n\n

Euroshop 2023 : Ces tendances vous attendent<\/a>

\u00c0 propos d'Online Software AG<\/strong><\/p>\n\n\n\n

D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle en magasin. Avec plus de 35 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques.<\/p>\n\n\n\n

Plus d'informations :<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Allemagne
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Directeur du marketing et de la communication
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Online Software zeigt auf dem PRESTIGE Solution Campus die weltweit einzige Digital Signage Software, die auch perfekt druckt \u2013 schwarz, wei\u00df und in Farbe. Heidelberg, 30 Januar 2023 +++ Mehr […]<\/p>\n","protected":false},"author":9,"featured_media":70647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-38740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software mit seinen Veranstaltungs- und Community-Apps den Schwerpunkt auf interne Kommunikation sind f\u00fcr H\u00e4ndler optimal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/pm-euroshop2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - 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