{"id":39920,"date":"2023-02-24T10:33:34","date_gmt":"2023-02-24T09:33:34","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=39920"},"modified":"2024-11-08T15:38:43","modified_gmt":"2024-11-08T14:38:43","slug":"pm-retail-media-quality-marketing","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/pm-retail-media-qualitaetsvermarktung\/","title":{"rendered":"Retail Media Commercialisation de qualit\u00e9"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Online Software coop\u00e8re avec FRAMEN dans le domaine de la publicit\u00e9 num\u00e9rique programmatique au point de vente sur la base de PRESTIGEenterprise. La solution commune sera pr\u00e9sent\u00e9e pour la premi\u00e8re fois \u00e0 l'EuroShop 2023 \u00e0 D\u00fcsseldorf.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN3.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"732\" data-id=\"70383\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN3-1024x732.jpg\" alt=\"\" class=\"wp-image-70383\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN3-1024x732.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN3-300x214.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN3-768x549.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN3-18x12.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN3.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN2.jpg\"><img decoding=\"async\" width=\"1024\" height=\"732\" data-id=\"70382\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN2-1024x732.jpg\" alt=\"\" class=\"wp-image-70382\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN2-1024x732.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN2-300x214.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN2-768x549.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN2-18x12.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN2.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN.jpg\"><img decoding=\"async\" width=\"1024\" height=\"732\" data-id=\"70346\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN-1024x732.jpg\" alt=\"\" class=\"wp-image-70346\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN-1024x732.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN-300x214.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN-768x549.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN-18x12.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/PRESTIGEenterprise-Retail-Media-Qualitaetsvermarktung-FRAMEN.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 24 f\u00e9vrier 2023 +++ <\/strong>En collaboration avec son partenaire de commercialisation FRAMEN, une start-up Retail Media Tech de la maison Axel Springer, Online Software montrera dans le hall 6\/A 57 du salon EuroShop 2023 comment les \u00e9crans peuvent \u00eatre utilis\u00e9s comme point de contact num\u00e9rique dans les magasins pour g\u00e9n\u00e9rer des revenus de commercialisation via la publicit\u00e9 programmatique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FRAMEN propose une plateforme de distribution de contenu dynamique qui apporte l'infodivertissement, le divertissement ainsi que la publicit\u00e9 m\u00e9dia pay\u00e9e pour le commerce de d\u00e9tail sur le panneau d'affichage num\u00e9rique des commer\u00e7ants. \u00c0 l'occasion du salon EuroShop 2023, FRAMEN pr\u00e9sentera son logiciel en ligne, qui permet aux d\u00e9taillants d'exploiter de nouvelles sources de revenus automatiques sur leurs points de vente. La particularit\u00e9 de la solution globale avec PRESTIGEenterprise est que le d\u00e9taillant garde le contr\u00f4le \u00e0 100 % sur ce qui est montr\u00e9, sur quels \u00e9crans et dans quelle proportion il est montr\u00e9 par rapport \u00e0 son propre contenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd'hui d\u00e9j\u00e0, le commerce de d\u00e9tail utilise des \u00e9crans pour s'adresser num\u00e9riquement aux clients dans les magasins, pour communiquer num\u00e9riquement des offres, des \u00e9v\u00e9nements, des services et bien d'autres choses encore. Gr\u00e2ce \u00e0 FRAMEN, ces \u00e9crans peuvent \u00eatre utilis\u00e9s comme canaux publicitaires sur le march\u00e9, en collaboration avec des partenaires industriels s\u00e9lectionn\u00e9s. Gr\u00e2ce \u00e0 un contr\u00f4le de qualit\u00e9 \u00e9tendu, l'\u00e9cran peut \u00eatre ouvert en tant qu'inventaire publicitaire POS pour la commercialisation Retail Media. Le commerce s'ouvre ainsi \u00e0 une nouvelle source de revenus sans pour autant perdre le contr\u00f4le de sa propre communication de marque en magasin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un marketing de qualit\u00e9, c'est le bon contenu au bon moment et au bon endroit pour communiquer avec le bon client.<br><br><strong>\u00c0 propos de FRAMEN<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.framen.com\/\">FRAMEN GmbH<\/a><br><br><strong>\u00c0 propos d'Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle en magasin. Avec plus de 35 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel <strong>PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plus d'informations :<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Forum 7<br>69126 Heidelberg, Allemagne<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/fr\/\">online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Directeur du marketing et de la communication<br>T. +49 6221 40508-682<br>F. +49 6221 40508-777<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Online Software kooperiert mit FRAMEN bei der programmatischen digitalen POS-Werbung auf Basis von PRESTIGEenterprise. Erstmalig wird die gemeinsame L\u00f6sung auf der EuroShop 2023 in D\u00fcsseldorf pr\u00e4sentiert. Heidelberg, 24 Februar 2023 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":70646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-39920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Media Qualit\u00e4tsvermarktung - Online Software AG<\/title>\n<meta name=\"description\" content=\"FRAMEN bietet eine dynamische Contentplattform an, die Infotainment, Entertainment sowie bezahlte Medienwerbung f\u00fcr den Einzelhandel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/pm-retail-media-quality-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Media Qualit\u00e4tsvermarktung - 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