{"id":40223,"date":"2023-03-06T15:53:40","date_gmt":"2023-03-06T14:53:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=40223"},"modified":"2024-11-08T15:28:37","modified_gmt":"2024-11-08T14:28:37","slug":"euroshop-top-tendances-2023-avec-prestige","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/euroshop-top-trends-2023-mit-prestige\/","title":{"rendered":"EuroShop Top Trends 2023 avec PRESTIGE"},"content":{"rendered":"

Le logiciel en ligne marque des points avec la publicit\u00e9 programmatique pour une commercialisation de qualit\u00e9 des m\u00e9dias de d\u00e9tail, Scan & Go comme application pour smartphone et une connexion ESL ind\u00e9pendante du fabricant.<\/em><\/p>\n\n\n\n

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Heidelberg, le 3 mars 2023 +++<\/strong> Lors de l'EuroShop 2023, Online Software a de nouveau accueilli de nombreux visiteurs internationaux sur son stand. Cette ann\u00e9e, plus de 81.000 visiteurs professionnels se sont rendus \u00e0 D\u00fcsseldorf pour d\u00e9couvrir en direct les derni\u00e8res tendances du commerce.<\/p>\n\n\n\n

\"Parmi les sujets phares abord\u00e9s par les visiteurs d'EuroShop 2023 figuraient la commercialisation de qualit\u00e9 des m\u00e9dias de d\u00e9tail (publicit\u00e9 programmatique @ POS) en collaboration avec Framen, filiale d'Axel Springer, et la connexion ind\u00e9pendante des fabricants de notre plateforme logicielle PRESTIGEenterprise aux \u00e9tiquettes de rayons \u00e9lectroniques (ESL) des principaux fournisseurs du march\u00e9\", raconte J\u00fcrgen Berens von Rautenfeld, membre du directoire d'Online Software AG, qui ajoute : \"L'int\u00e9gration d'un client chatGPT pour la cr\u00e9ation autonome, bas\u00e9e sur l'IA, de publicit\u00e9s num\u00e9riques POS \u00e0 fort potentiel de vente a suscit\u00e9 une grande attention en tant qu'innovation technique pr\u00e9sent\u00e9e pour la premi\u00e8re fois\".<\/p>\n\n\n\n

La solution Scan & Go, tr\u00e8s facile \u00e0 mettre en \u0153uvre avec une application pour smartphone, ainsi que l'utilisation d'applications mobiles pour l'accompagnement num\u00e9rique de manifestations et d'\u00e9v\u00e9nements ont \u00e9galement suscit\u00e9 un grand int\u00e9r\u00eat aupr\u00e8s des visiteurs. La solution tierwohl.tv, qui permet de montrer des flux en direct de l'\u00e9table directement sur le point de vente, a attir\u00e9 l'attention de nombreux visiteurs, et pas seulement ceux du commerce de d\u00e9tail alimentaire (LEH). La solution est pr\u00eate \u00e0 \u00eatre commercialis\u00e9e depuis 2020 et a \u00e9t\u00e9 pr\u00e9sent\u00e9e pour la premi\u00e8re fois sur une balance \u00e0 l'EuroShop. En combinaison avec le fromage ou la viande pes\u00e9s, il est possible d'afficher des informations sur l'agriculteur.<\/p>\n\n\n\n

Qu'il s'agisse d'\u00e9tiquettes de rayon \u00e9lectroniques (ESL) ou d'\u00e9tiquettes de prix imprim\u00e9es, d'\u00e9crans ou d'affiches, de caisses, de balances ou d'applications, la gestion des contenus est un d\u00e9fi pour le marketing central des grandes entreprises commerciales. Souvent, chaque support d'affichage apporte son propre logiciel comme solution isol\u00e9e. En revanche, la plateforme logicielle PRESTIGEenterprise peut \u00eatre utilis\u00e9e aussi bien pour la planification et la distribution des messages publicitaires num\u00e9riques que pour la gestion des supports d'impression. PRESTIGEenterprise est ainsi le seul logiciel d'affichage num\u00e9rique au monde qui peut \u00e9galement imprimer.<\/p>\n\n\n\n

PRESTIGEenterprise est plus qu'un syst\u00e8me de gestion de contenu (CMS) pour l'affichage num\u00e9rique et les m\u00e9dias imprim\u00e9s. Les d\u00e9taillants ne doivent pas choisir entre les m\u00e9dias num\u00e9riques et les m\u00e9dias imprim\u00e9s sur le point de vente. Les deux m\u00e9dias ont leur place dans l'approche des clients. Lors du PRESTIGE Solution Campus, Online Software montre qu'il n'est pas n\u00e9cessaire d'avoir un logiciel sp\u00e9cifique pour chaque m\u00e9dia et comment PRESTIGEenterprise permet d'automatiser de nombreux processus lors de la cr\u00e9ation de publicit\u00e9 pour les \u00e9crans et les affiches.

\u00c0 propos d'Online Software AG<\/strong><\/p>\n\n\n\n

D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle en magasin. Avec plus de 35 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques.<\/p>\n\n\n\n

Plus d'informations :<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Allemagne
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Directeur du marketing et de la communication
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Online Software punktet mit programmatic advertising f\u00fcr Retail Media Qualit\u00e4tsvermarktung, Scan & Go als Smartphone-App und herstellerunabh\u00e4ngige ESL Anbindung. Heidelberg, 3. M\u00e4rz 2023 +++ Auf der EuroShop 2023 konnte Online […]<\/p>\n","protected":false},"author":8,"featured_media":70636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-40223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop Top Trends 2023 mit PRESTIGE - Online Software AG<\/title>\n<meta name=\"description\" content=\"PRESTIGEenterprise von Online Software AG ist mehr als ein Content Management System (CMS) f\u00fcr Digital Signage und Print-Medien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/euroshop-top-tendances-2023-avec-prestige\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop Top Trends 2023 mit PRESTIGE - 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