{"id":42078,"date":"2023-04-27T12:00:44","date_gmt":"2023-04-27T10:00:44","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=42078"},"modified":"2024-11-08T15:27:33","modified_gmt":"2024-11-08T14:27:33","slug":"plus-de-prestige-pour-le-garage-retail","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/mehr-prestige-fuer-die-retail-garage\/","title":{"rendered":"Plus de PRESTIGE pour le garage de d\u00e9tail"},"content":{"rendered":"

Online Software \u00e9quipe le showroom des technologies d'avenir dans le commerce avec PRESTIGE. L'installation interactive tierwohl.tv renforce la confiance des consommateurs avec des flux en direct de l'\u00e9table et cr\u00e9e la transparence dans l'\u00e9levage.<\/em><\/p>\n\n\n\n

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Heidelberg\/Berlin, 27 avril 2023 +++<\/strong> Faire vivre les technologies du futur aux commer\u00e7ants - c'est le pari du nouveau showroom, le Retail Garage \u00e0 Berlin. Dans ce centre d'exp\u00e9rience, des possibilit\u00e9s prometteuses sont pr\u00e9sent\u00e9es sur la mani\u00e8re dont le commerce moderne peut \u00eatre rendu attractif pour les clients gr\u00e2ce aux technologies num\u00e9riques.<\/p>\n\n\n\n

Parmi les objets expos\u00e9s sur l'espace ouvert au public au c\u0153ur du centre commercial berlinois \"The Playce\" sur la Potsdamer Platz, les visiteurs trouveront \u00e9galement une st\u00e8le sur laquelle sont diffus\u00e9s en direct des flux en provenance des poules pondeuses, des porcs sur paille et des bovins d'engraissement. La solution qui se cache derri\u00e8re s'appelle tierwohl.tv. L'id\u00e9e est la suivante : les clients peuvent avoir un aper\u00e7u des conditions d'\u00e9levage et de vie des animaux dont ils ach\u00e8tent la viande et dont ils veulent manger les \u0153ufs. Et tout cela directement sur le rayon, le POS, le lieu de la d\u00e9cision d'achat, \u00e0 savoir au milieu du march\u00e9 alimentaire - simplement par livestream au rayon des \u0153ufs ou au comptoir de service. L'objectif : instaurer la confiance et \u00e9tayer les d\u00e9clarations sur la r\u00e9gionalit\u00e9 et l'\u00e9levage par des images en direct. Cr\u00e9er de la transparence.<\/p>\n\n\n\n

La plateforme logicielle PRESTIGEenterprise est capable de diffuser plusieurs flux l'un apr\u00e8s l'autre sous la forme d'une liste de lecture informative et dans un mod\u00e8le uniforme. En outre, des informations et des offres suppl\u00e9mentaires sur le produit peuvent \u00eatre ajout\u00e9es au programme en tant que contenu, qui est ensuite pr\u00e9sent\u00e9 aux clients \u00e0 l'\u00e9cran. Le partenaire mat\u00e9riel Dekora Design emballe le tout dans une st\u00e8le r\u00e9sistante au vandalisme.<\/p>\n\n\n\n

Le Retail Garage montre aux commer\u00e7ants quelles sont les technologies d'avant-garde qui peuvent d\u00e9j\u00e0 \u00eatre utilis\u00e9es aujourd'hui sur le terrain. De plus, il offre aux commer\u00e7ants une plate-forme d'\u00e9change sur l'utilisation concr\u00e8te de solutions de num\u00e9risation au quotidien et sur leur valeur ajout\u00e9e pour les clients. Le projet commun du Mittelstand-Digital Zentrum Handel, du Handelsverband Deutschland et de l'EHI Retail Institute a pour objectif d'informer sur les innovations du commerce de demain, de cr\u00e9er une compr\u00e9hension des nouveaut\u00e9s num\u00e9riques et technologiques et de soutenir ainsi l'attractivit\u00e9 du commerce stationnaire en Allemagne. En savoir plus.<\/a>

tierwohl.tv - Livestream sur la balance <\/strong><\/p>\n\n\n\n

tierwohl.tv, une marque de Blue Lava GmbH, aide la grande distribution, les boucheries sp\u00e9cialis\u00e9es et les agriculteurs qui en font partie \u00e0 communiquer de mani\u00e8re convaincante et cr\u00e9dible aux consommateurs leur engagement en faveur du bien-\u00eatre animal. L'objectif est de donner aux consommateurs, pendant leurs achats alimentaires, une vision non \u00e9dulcor\u00e9e, par le biais de la t\u00e9l\u00e9vision en direct, des conditions d'\u00e9levage et de vie des animaux de rente dont ils ach\u00e8tent la viande et dont ils veulent manger les \u0153ufs. Et pour laquelle ils sont pr\u00eats \u00e0 d\u00e9penser plus d'argent que pour la viande d'un animal \u00e9lev\u00e9 dans l'anonymat d'un \u00e9levage industriel.<\/p>\n\n\n\n

Pour ce faire, tierwohl.tv met \u00e0 disposition des agriculteurs et des commer\u00e7ants sp\u00e9cialis\u00e9s une plateforme qui permet de diffuser des flux en direct de l'\u00e9table sur les \u00e9crans du magasin du commer\u00e7ant.<\/p>\n\n\n\n

L'initiateur de la solution de streaming en direct tierwohl.tv est Online Software AG, dont la plateforme logicielle PRESTIGEenterprise, leader sur le march\u00e9, pr\u00e9sente le programme, y compris les streams en direct, de mani\u00e8re individuelle sur les \u00e9crans des magasins sp\u00e9cialis\u00e9s et des supermarch\u00e9s.<\/p>\n\n\n\n

Plus d'informations sur www.tierwohl.tv<\/a>.

\u00c0 propos d'Online Software AG<\/strong><\/p>\n\n\n\n

D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle en magasin. Avec plus de 35 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques.<\/p>\n\n\n\n

Plus d'informations :<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Allemagne
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Directeur du marketing et de la communication
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Online Software stattet Showroom f\u00fcr Zukunftstechnologien im Handel mit PRESTIGE aus. Interaktive tierwohl.tv Installation st\u00e4rkt mit abrufbaren Livestreams aus dem Stall das Verbrauchervertrauen und schafft Transparenz in der Tierhaltung Heidelberg\/Berlin, […]<\/p>\n","protected":false},"author":8,"featured_media":70631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-42078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nMehr PRESTIGE f\u00fcr die Retail Garage - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Softwareplattform PRESTIGEenterprise ist in der Lage mehrere Streams als informative Playlist, in einer Vorlage nacheinander abzuspielen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/plus-de-prestige-pour-le-garage-retail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mehr PRESTIGE f\u00fcr die Retail Garage - 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