{"id":53061,"date":"2024-02-15T11:31:34","date_gmt":"2024-02-15T10:31:34","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=53061"},"modified":"2024-11-08T14:53:09","modified_gmt":"2024-11-08T13:53:09","slug":"pm-prestige-ki-copilote","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/pm-prestige-ki-copilot\/","title":{"rendered":"L'intelligence artificielle con\u00e7oit des campagnes Retail Media favorisant les ventes - le copilote PRESTIGE KI"},"content":{"rendered":"

Avec le copilote PRESTIGE KI, les commer\u00e7ants disposent d'un outil d'IA efficace qui joue \u00e0 la fois le r\u00f4le d'assistant factuel et de partenaire cr\u00e9atif lors de la conception de la communication publicitaire dans les magasins, en proposant des suggestions de contenu automatiques.<\/em><\/p>\n\n\n\n

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\"PRESTIGE<\/a><\/figure>\n\n\n\n
\"Stand<\/a><\/figure>\n<\/figure>\n\n\n\n

Heidelberg 19.02.2024 <\/strong>+++ <\/b>Online Software pr\u00e9sentera pour la premi\u00e8re fois son PRESTIGE KI Copilot \u00e0 l'EuroCIS 2024 (hall 9\/A58). Gr\u00e2ce \u00e0 cet assistant intelligent bas\u00e9 sur l'intelligence artificielle (IA), les utilisateurs de PRESTIGEenterprise b\u00e9n\u00e9ficient d\u00e9sormais d'une aide pour composer le contenu de leurs \u00e9crans au point de vente. Bas\u00e9 sur des algorithmes issus de l'IA et utilisant diff\u00e9rents mod\u00e8les de donn\u00e9es, PRESTIGE KI Copilot propose des listes de lecture optimis\u00e9es en termes de th\u00e8mes et de contenus, adapt\u00e9es aux influences locales individuelles.<\/p>\n\n\n\n

Le PRESTIGE KI Copilot vise \u00e0 simplifier la planification quotidienne des promotions pour les commer\u00e7ants et \u00e0 rendre la communication sur les prix et la publicit\u00e9 plus amusante et plus efficace gr\u00e2ce \u00e0 de nouvelles id\u00e9es inspirantes. Le PRESTIGE KI Copilot combine de mani\u00e8re unique des donn\u00e9es externes, telles que la m\u00e9t\u00e9o, avec des donn\u00e9es historiques, telles que les donn\u00e9es d'analyse des promotions pass\u00e9es, pour ensuite proposer automatiquement une liste de lecture bas\u00e9e sur les offres actuelles de la semaine. En quelque sorte, un gestionnaire d'\u00e9v\u00e9nements intelligent.<\/p>\n\n\n\n

\"Lors du salon, nous pr\u00e9senterons une version apprenante du copilote PRESTIGE KI. Les visiteurs professionnels pourront alors tester par eux-m\u00eames ce qui est d\u00e9j\u00e0 possible aujourd'hui avec notre PRESTIGE KI Copilote et o\u00f9 nous m\u00e8ne la voie. Le simple fait de l'utiliser lors du salon am\u00e9liore notre syst\u00e8me d'IA apprenant pour toutes les futures op\u00e9rations publicitaires dans les entreprises commerciales \u00e0 succursales multiples\", rapporte non sans fiert\u00e9 J\u00fcrgen Berens von Rautenfeld, membre du directoire d'Online Software AG. \"Nous nous r\u00e9jouissons d\u00e9j\u00e0 de l'entra\u00eenement actif de notre IA Retail Media avec les visiteurs de notre stand\".<\/p>\n\n\n\n

En savoir plus<\/a><\/p>\n\n\n\n

\u00c0 propos d'Online Software AG<\/strong><\/p>\n\n\n\n

D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle en magasin. Avec plus de 35 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques.<\/p>\n\n\n\n

Plus d'informations :<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Allemagne
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Directeur du marketing et de la communication
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Mit dem PRESTIGE KI Copiloten steht H\u00e4ndlern ein wirkungsvolles KI-Tool zur Verf\u00fcgung, das bei der Gestaltung der Werbekommunikation in den Filialen sowohl die Rolle eines faktengest\u00fctzten Assistenten als auch die […]<\/p>\n","protected":false},"author":9,"featured_media":70615,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-53061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nK\u00fcnstliche Intelligenz gestaltet abverkaufsf\u00f6rdernde Retail Media Kampagnen \u2013 der PRESTIGE KI Copilot - Online Software AG<\/title>\n<meta name=\"description\" content=\"Der PRESTIGE KI Copilot bietet H\u00e4ndlern ein intelligentes Tool f\u00fcr kreative Werbekommunikation mit automatischen Content-Vorschl\u00e4gen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/pm-prestige-ki-copilote\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00fcnstliche Intelligenz gestaltet abverkaufsf\u00f6rdernde Retail Media Kampagnen \u2013 der PRESTIGE KI Copilot - 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