{"id":53401,"date":"2024-02-21T15:27:38","date_gmt":"2024-02-21T14:27:38","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=53401"},"modified":"2025-04-11T11:15:32","modified_gmt":"2025-04-11T09:15:32","slug":"cooperation-pm-retail-media","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/pm-retail-media-kooperation\/","title":{"rendered":"FRAMEN et Online Software AG gagnent de nouveaux clients pour leur coop\u00e9ration Retail Media"},"content":{"rendered":"
\"\"<\/a><\/figure>\n\n\n\n

Berlin \/ Heidelberg 21.02.2024 + + +<\/strong> Online Software AG et FRAMEN d\u00e9marrent avec succ\u00e8s leur partenariat Retail Media pour le commerce conclu l'ann\u00e9e derni\u00e8re. Sur la base de la derni\u00e8re version de PRESTIGEenterprise, d'autres commer\u00e7ants profitent des avantages de la collaboration entre une plateforme serveur performante pour Retail Media et les comp\u00e9tences de FRAMEN en mati\u00e8re de commercialisation. La particularit\u00e9 de cette solution innovante : en un seul clic, les commer\u00e7ants peuvent utiliser leurs installations POS Media de magasin comme une mise en \u0153uvre Retail Media rentable.<\/p>\n\n\n\n

Le module Retail Media Server permet aux propri\u00e9taires de magasins de programmer des contenus payants sur leurs \u00e9crans et de les mon\u00e9tiser ainsi. Derri\u00e8re cette commercialisation se trouve le scaleup Media Tech FRAMEN, qui offre ainsi aux annonceurs la possibilit\u00e9 de faire de la publicit\u00e9 sur le point de vente.<\/p>\n\n\n\n

Apr\u00e8s Edeka, TVG mise \u00e0 son tour sur le produit<\/strong><\/p>\n\n\n\n

Apr\u00e8s le succ\u00e8s de son engagement avec Edeka<\/a> Touristik Vertriebsgesellschaft, TVG en abr\u00e9g\u00e9, impl\u00e9mente PRESTIGEenterprise 6.3 dans ses agences de voyage comme Flugb\u00f6rse, 5vorFlug Reiseb\u00fcro et sonnenklarTV Reiseb\u00fcro. D'ici la fin du premier trimestre 2024, plus de 300 agences de voyage devraient d\u00e9j\u00e0 \u00eatre en ligne.<\/p>\n\n\n\n

\"PRESTIGEenterprise 6.3 offre une solution r\u00e9volutionnaire pour le commerce de d\u00e9tail et nous sommes fiers d'en r\u00e9aliser la commercialisation via notre plateforme. Le partenariat avec TVG souligne la polyvalence et l'efficacit\u00e9 de notre solution bas\u00e9e sur la coop\u00e9ration avec Online Software AG\", d\u00e9clare Dimitri G\u00e4rtner, co-fondateur et CEO de FRAMEN.<\/p>\n\n\n\n

Cette expansion cr\u00e9e un nouveau r\u00e9seau pour les annonceurs, qui peuvent lancer des campagnes publicitaires cibl\u00e9es via l'Ads Manager de FRAMEN. \u00c0 l'approche de la saison des vacances, ce r\u00e9seau offre un nouveau point de contact au point d'int\u00e9r\u00eat.<\/p>\n\n\n\n

Un pas de plus vers l'avenir de Retail Media<\/strong><\/p>\n\n\n\n

Cette coop\u00e9ration marque un grand pas en avant dans le d\u00e9veloppement de Retail Media et offre aux commer\u00e7ants la possibilit\u00e9 de promouvoir leurs produits d'une mani\u00e8re innovante et efficace. PRESTIGEenterprise 6.3, associ\u00e9 \u00e0 la plateforme FRAMEN, promet une int\u00e9gration transparente et r\u00e9ussie pour les d\u00e9taillants \u00e0 la recherche de nouvelles fa\u00e7ons d'activer leurs clients.<\/p>\n\n\n\n

Lors de l'EuroCIS 2024 \u00e0 D\u00fcsseldorf, cette coop\u00e9ration sera pr\u00e9sent\u00e9e en exclusivit\u00e9 dans le hall 9 au stand 58 d'Online Software AG et sera pr\u00e9sent\u00e9e sur place au public int\u00e9ress\u00e9.<\/p>\n\n\n\n

FRAMEN<\/strong><\/p>\n\n\n\n

FRAMEN est le principal fournisseur de contenus d'information, de divertissement et de publicit\u00e9 sur les \u00e9crans des salles de sport, des h\u00f4tels et des espaces de coworking. Le scale-up m\u00e9diatique permet l'affichage sur tous les \u00e9crans standard dans les espaces \u00e0 usage commercial. Gr\u00e2ce \u00e0 FRAMEN, les annonceurs et les gestionnaires de sites peuvent connecter et partager des contenus pertinents avec leurs groupes cibles. Avec FRAMEN Ads Manager, les annonceurs peuvent r\u00e9server, lancer et g\u00e9rer des campagnes de mani\u00e8re programmatique en quelques minutes, tout en \u00e9valuant les performances en temps r\u00e9el. Parall\u00e8lement, les gestionnaires de sites peuvent mon\u00e9tiser leurs \u00e9crans en fournissant du contenu via FRAMEN Screen Manager. FRAMEN est bas\u00e9e \u00e0 Berlin et a \u00e9t\u00e9 fond\u00e9e en 2018 par Magdalena Pusch, Dimitri G\u00e4rtner, Alexander G\u00e4rtner et Sveatoslav Podobinschi. Actuellement, FRAMEN est active dans 24 pays avec pr\u00e8s de 100 collaborateurs. Pour plus d'informations, voir www.framen.com<\/a>.<\/p>\n\n\n\n

Online Software AG<\/strong><\/p>\n\n\n\n

D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle en magasin. Avec plus de 35 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques.<\/p>\n\n\n\n

Plus d'informations :<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Allemagne
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Directeur du marketing et de la communication
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Berlin \/ Heidelberg 21.02.2024 + + + Die Online Software AG und FRAMEN starten erfolgreich mit ihrer im letzten Jahr geschlossenen Retail Media Partnerschaft f\u00fcr den Handel. Auf Basis der […]<\/p>\n","protected":false},"author":8,"featured_media":70613,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-53401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nFRAMEN und Online Software AG gewinnen weitere Kunden f\u00fcr ihre Retail Media Kooperation - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit PRESTIGEenterprise und FRAMEN k\u00f6nnen H\u00e4ndler POS-Screens einfach monetarisieren und bezahlte Inhalte programmatisch steuern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/cooperation-pm-retail-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FRAMEN und Online Software AG gewinnen weitere Kunden f\u00fcr ihre Retail Media Kooperation - 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