{"id":5562,"date":"2018-03-05T10:23:41","date_gmt":"2018-03-05T09:23:41","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=5562"},"modified":"2024-11-08T16:14:21","modified_gmt":"2024-11-08T15:14:21","slug":"eurocis-2018-lexcellence-au-pos-avec-la-robotique-de-controle-de-limpact-publicitaire-en-temps-reel","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/eurocis-2018-exzellenz-am-pos-mit-echtzeit-werbeerfolgskontrolle-robotik\/","title":{"rendered":"EuroCIS 2018 : l'excellence au point de vente avec le contr\u00f4le en temps r\u00e9el de l'impact publicitaire, la robotique et l'intelligence artificielle"},"content":{"rendered":"

Les experts du commerce se sont surtout int\u00e9ress\u00e9s \u00e0 la num\u00e9risation des points de vente, \u00e0 l'automatisation et au contr\u00f4le du succ\u00e8s publicitaire pour les promotions sur les points de vente. De plus en plus de solutions sont bas\u00e9es sur l'intelligence artificielle associ\u00e9e \u00e0 des assistants vocaux et des robots.<\/em><\/p>\n\n\n\n

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Weinheim, 05 mars 2018 +++ <\/strong>Sous le slogan \u201eL'excellence au point de vente - briller avec une communication client impressionnante\u201c, Online Software a pr\u00e9sent\u00e9 cette ann\u00e9e \u00e0 l'EuroCIS une large palette de solutions pour le marketing multim\u00e9dia au point de vente. En collaboration avec les partenaires de solutions Allgeier Enterprise Services, AOPEN, NEXGEN smart instore et Samsung Electronics, de nombreuses nouvelles solutions et id\u00e9es pour une approche parfaite des clients, bas\u00e9es sur le logiciel leader du march\u00e9 PRESTIGEenterprise, ont \u00e9t\u00e9 pr\u00e9sent\u00e9es sur le PRESTIGE Solution Campus.<\/p>\n\n\n\n

Les solutions bas\u00e9es sur la combinaison de la reconnaissance vocale et de l'intelligence artificielle, qui am\u00e9liorent de mani\u00e8re d\u00e9cisive le service \u00e0 la client\u00e8le et soulagent le personnel de vente, ont \u00e9t\u00e9 particuli\u00e8rement demand\u00e9es. Mais l'optimisation de la planification publicitaire sur le point de vente gr\u00e2ce aux premiers syst\u00e8mes de contr\u00f4le du succ\u00e8s de la publicit\u00e9 en temps r\u00e9el a \u00e9galement \u00e9t\u00e9 un sujet important pour de nombreux visiteurs professionnels.<\/p>\n\n\n\n

\"Le degr\u00e9 de maturit\u00e9 des technologies POS n'a jamais \u00e9t\u00e9 aussi \u00e9lev\u00e9 et les nombreuses demandes concr\u00e8tes des visiteurs professionnels sur le stand d'Online Software AG ont clairement montr\u00e9 que le commerce stationnaire est pr\u00eat cette ann\u00e9e \u00e0 investir dans les technologies d'avenir\", explique J\u00fcrgen Berens von Rautenfeld, directeur d'Online Software AG. \"La rapidit\u00e9 de mise en \u0153uvre et l'utilisation intuitive par le shopper sont des priorit\u00e9s pour tous les commer\u00e7ants\", ajoute Berens von Rautenfeld. C'est ce qu'a montr\u00e9, entre autres, le tr\u00e8s grand int\u00e9r\u00eat pour la vitrine interactive pour l'ext\u00e9rieur pr\u00e9sent\u00e9e pour la premi\u00e8re fois.<\/p>\n\n\n\n

En savoir plus sur les solutions pr\u00e9sent\u00e9es par Online Software AG<\/p>\n\n\n\n

En savoir plus sur les solutions bas\u00e9es sur l'IA et l'assistance vocale<\/p>\n\n\n\n

\u00c0 propos d'Online Software AG<\/span><\/p>\n\n\n\n

Online Software AG est une entreprise de logiciels innovante sp\u00e9cialis\u00e9e dans le d\u00e9veloppement de solutions pour le commerce de gros et de d\u00e9tail international. Cette entreprise de taille moyenne, dont le si\u00e8ge se trouve \u00e0 Weinheim an der Bergstra\u00dfe, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 35.000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel PRESTIGEenterprise, le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les m\u00e9dias de sortie num\u00e9riques. Ce logiciel plusieurs fois prim\u00e9 constitue ainsi la base parfaite pour des concepts de communication globaux int\u00e9grant des affiches et des \u00e9tiquettes ainsi que des \u00e9crans grand format, des murs vid\u00e9o, des \u00e9crans de caisse et de balance, des syst\u00e8mes de kiosque, des rayonnages num\u00e9riques et des \u00e9tiquettes de rayonnage \u00e9lectroniques (ESL) jusqu'aux terminaux mobiles tels que les smartphones, les tablettes et les MDE. En savoir plus sur nos Logiciel d'affichage dynamique<\/a> de l'exp\u00e9rience.<\/p>\n\n\n\n

Plus d'informations :<\/span><\/p>\n\n\n\n

Online Software AG
31, rue de la Montagne
69469 Weinheim, Allemagne
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Directeur du marketing et de la communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

L'association professionnelle de la literie ABK aide ses membres \u00e0 s'adresser num\u00e9riquement \u00e0 leurs clients sur les points de vente et utilise pour cela le logiciel d'affichage dynamique PRESTIGEenterprise. <\/p>","protected":false},"author":8,"featured_media":70828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-5562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nEuroCIS 2018: Exzellenz am POS mit Echtzeit- Werbeerfolgskontrolle, Robotik und k\u00fcnstlicher Intelligenz - Online Software AG<\/title>\n<meta name=\"description\" content=\"Online Software pr\u00e4sentiert auf der EuroCIS 2018 innovative L\u00f6sungen f\u00fcr multimediales Marketing und Kundenansprache.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/eurocis-2018-lexcellence-au-pos-avec-la-robotique-de-controle-de-limpact-publicitaire-en-temps-reel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroCIS 2018: Exzellenz am POS mit Echtzeit- Werbeerfolgskontrolle, Robotik und k\u00fcnstlicher Intelligenz - 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