{"id":5607,"date":"2018-01-18T10:32:14","date_gmt":"2018-01-18T09:32:14","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=5607"},"modified":"2024-11-08T16:09:05","modified_gmt":"2024-11-08T15:09:05","slug":"journee-des-partenaires-de-prestige-la-brillance-avec-la-substance-dexcellentes-solutions-conquierent-le-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/prestige-partnertag-brillanz-mit-substanz-exzellente-loesungen-erobern-den-pos\/","title":{"rendered":"Journ\u00e9e des partenaires PRESTIGE : Brillance avec substance - Des solutions excellentes \u00e0 la conqu\u00eate du point de vente"},"content":{"rendered":"

La 12e journ\u00e9e des partenaires PRESTIGE a \u00e9t\u00e9 remplie de th\u00e8mes autour du POS brillant et des possibilit\u00e9s techniques pour le r\u00e9aliser.<\/em><\/p>\n\n\n\n

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Weinheim, 18 janvier 2018 +++ <\/strong>Sous le slogan \"L'excellence au point de vente - briller avec une communication client impressionnante\", des experts du commerce se sont \u00e0 nouveau r\u00e9unis le 16 janvier 2018 \u00e0 Heidelberg pour la journ\u00e9e des partenaires PRESTIGE organis\u00e9e par Online Software AG. Chaque ann\u00e9e, les clients et les partenaires de l'\u00e9diteur de logiciels discutent de th\u00e8mes actuels du commerce stationnaire. Cet \u00e9v\u00e9nement sectoriel, qui en est d\u00e9j\u00e0 \u00e0 sa douzi\u00e8me \u00e9dition, s'est impos\u00e9 au cours des derni\u00e8res ann\u00e9es comme un rendez-vous incontournable dans le monde du commerce.<\/p>\n\n\n\n

Le sp\u00e9cialiste des \u00e9tudes de march\u00e9 Jens L\u00f6nneker de rheingold salon a mis en lumi\u00e8re ce qui rend le commerce stationnaire psychologiquement attrayant pour le client. Il a remis en question la fonction et l'importance du commerce stationnaire et a demand\u00e9 aux commer\u00e7ants de faire preuve de plus de courage pour les concepts disruptifs afin de continuer \u00e0 attirer les clients. Norbert Wittmann, membre du conseil d'administration et fondateur du groupe Nymphenburg, a parl\u00e9 de son exp\u00e9rience et a pr\u00e9sent\u00e9 d'excellents projets de d\u00e9veloppement et de restructuration de formats ainsi que des solutions d'optimisation des processus et des flux de travail \u00e0 l'aide de cas choisis. Lutz Schneppendahl, directeur de HARRES Metall-design, a par ailleurs esquiss\u00e9 les contours de l'excellence num\u00e9rique dans la conception de stores du futur.<\/p>\n\n\n\n

Des d\u00e9taillants ont fait part de leurs exp\u00e9riences dans la mise en \u0153uvre de leurs projets, comme par exemple EDEKA Minden-Hannover qui, d'une part, met en \u0153uvre de nombreuses solutions num\u00e9riques avec la plateforme logicielle PRESTIGEenterprise pour am\u00e9liorer l'approche des clients dans les magasins, et qui, d'autre part, g\u00e8re \u00e9galement ses \u00e9tiquettes et affiches imprim\u00e9es avec le logiciel, depuis peu \u00e9galement en interaction avec le syst\u00e8me LUNAR d'EDEKA. Bertram Schreiner et Christian Minz d'EDEKA Minden-Hannover ont expliqu\u00e9 les d\u00e9fis que repr\u00e9sentent de tels projets et Rainer Rausch de tegut... a parl\u00e9 de nouveaux instruments de marketing pour une plus grande confiance des clients ainsi qu'une communication sur le point de vente avec des th\u00e8mes pertinents pour les acheteurs.<\/p>\n\n\n\n

Un reportage de Volker Wissmann, membre du directoire d'Online Software, en direct du plus grand salon mondial de l'informatique commerciale, le NRF Big Show de New York, a constitu\u00e9 un moment fort \u00e0 la fois divertissant et passionnant. En compagnie du pr\u00e9curseur et expert en innovation Frank Rehme, il a pr\u00e9sent\u00e9 les th\u00e8mes prioritaires actuels du commerce international. Les th\u00e8mes d'innovation tels que l'intelligence artificielle et le Seamless Clienting ainsi que leur mise en \u0153uvre dans la pratique ont \u00e9t\u00e9 au premier plan.<\/p>\n\n\n\n

\"Nous sommes ravis d'avoir pu, cette ann\u00e9e encore, aborder des th\u00e8mes passionnants et, en tant qu'organisateur des journ\u00e9es partenaires PRESTIGE, offrir \u00e0 nos clients et partenaires une plate-forme d'\u00e9change d'exp\u00e9riences ouverte. Avec le programme de conf\u00e9rences de haut niveau, nous voulons donner des impulsions innovantes que les participants pourront emporter chez eux et d\u00e9velopper en fonction de leur entreprise\", explique J\u00fcrgen Berens von Rautenfeld, directeur d'Online Software AG. \"Le campus universitaire de Heidelberg offre pour cela un cadre id\u00e9al et innovant. Outre la pr\u00e9sentation des derni\u00e8res fonctions de la plateforme logicielle PRESTIGEenterprise et la pr\u00e9sentation de solutions techniquement avanc\u00e9es, l'accent a \u00e9t\u00e9 mis sur les discussions personnelles et l'\u00e9change d'exp\u00e9riences entre les utilisateurs de PRESTIGE. Ceux qui le souhaitaient ont pu se mettre dans l'ambiance de l'\u00e9v\u00e9nement lors du Get-Together qui s'est tenu la veille\".<\/p>\n\n\n\n

\u00c0 propos d'Online Software AG<\/span><\/p>\n\n\n\n

Online Software AG est une entreprise de logiciels innovante sp\u00e9cialis\u00e9e dans le d\u00e9veloppement de solutions pour le commerce de gros et de d\u00e9tail international. Cette entreprise de taille moyenne, dont le si\u00e8ge se trouve \u00e0 Weinheim an der Bergstra\u00dfe, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 35.000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel PRESTIGEenterprise, le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les m\u00e9dias de sortie num\u00e9riques. Ce logiciel plusieurs fois prim\u00e9 constitue ainsi la base parfaite pour des concepts de communication globaux int\u00e9grant des affiches et des \u00e9tiquettes ainsi que des \u00e9crans grand format, des murs vid\u00e9o, des \u00e9crans de caisse et de balance, des syst\u00e8mes de kiosque, des rayonnages num\u00e9riques et des \u00e9tiquettes de rayonnage \u00e9lectroniques (ESL) jusqu'aux terminaux mobiles tels que les smartphones, les tablettes et les MDE. En savoir plus sur nos Logiciel d'affichage dynamique<\/a> de l'exp\u00e9rience.<\/p>\n\n\n\n

Plus d'informations :<\/span><\/p>\n\n\n\n

Online Software AG
31, rue de la Montagne
69469 Weinheim, Allemagne
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Directeur du marketing et de la communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

L'association professionnelle de la literie ABK aide ses membres \u00e0 s'adresser num\u00e9riquement \u00e0 leurs clients sur les points de vente et utilise pour cela le logiciel d'affichage dynamique PRESTIGEenterprise. <\/p>","protected":false},"author":9,"featured_media":70831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-5607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nPRESTIGE Partnertag: Brillanz mit Substanz - Exzellente L\u00f6sungen erobern den POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Am 16. 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