{"id":58570,"date":"2024-06-03T09:00:45","date_gmt":"2024-06-03T07:00:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=58570"},"modified":"2024-11-08T14:15:25","modified_gmt":"2024-11-08T13:15:25","slug":"pm-numerique-grande-taille-chez-hagemeyer","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/pm-digitale-uebergroesse-bei-hagemeyer\/","title":{"rendered":"Le num\u00e9rique hors-norme chez Hagemeyer"},"content":{"rendered":"

Une installation d'affichage impressionnante de 7 m\u00e8tres de haut s'\u00e9l\u00e8ve sur deux \u00e9tages. Int\u00e9gr\u00e9 dans l'environnement informatique existant, Hagemeyer g\u00e8re le contenu de ses murs d'images et de tous les autres \u00e9crans via la plateforme logicielle PRESTIGEenterprise d'Online Software AG.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

Minden\/Heidelberg, 03.06.2024 +++<\/strong> L'entreprise de mode Hagemeyer est un p\u00f4le d'attraction pour le shopping \u00e0 Minden. Le matador local a une vaste zone de chalandise qui s'\u00e9tend jusqu'\u00e0 Hanovre. Pour avoir autant de succ\u00e8s, il faut vivre avec son temps et c'est pourquoi le magasin de mode a d\u00e9j\u00e0 connu plusieurs grandes transformations. Dans le cadre du r\u00e9am\u00e9nagement du rayon sport, un mur vid\u00e9o de 7 m\u00e8tres de haut et 3 m\u00e8tres de large a \u00e9t\u00e9 install\u00e9, reliant deux niveaux. Le contenu gigantesque est affich\u00e9 avec une nettet\u00e9 impressionnante sur des pixels de 0,8 mm, ce qui conf\u00e8re au rayon quelque chose d'\u00e9pique.<\/p>\n\n\n\n

Mais ce n'est pas tout : partout dans l'\u00e9tablissement, on trouve d'autres murs d'images et \u00e9crans individuels qui s'int\u00e8grent parfaitement au design du magasin et l'\u00e9gayent num\u00e9riquement. Le nombre d'appareils n'a cess\u00e9 de cro\u00eetre d'ann\u00e9e en ann\u00e9e et, avec eux, le d\u00e9fi de fournir des contenus adapt\u00e9s. D\u00e8s 2013, Hagemeyer a donc d\u00e9cid\u00e9 d'utiliser la plateforme logicielle PRESTIGEenterprise pour la gestion du contenu de ses \u00e9crans et murs d'images.<\/p>\n\n\n\n

\"Avec cette transformation, nous avons donn\u00e9 au sport une place de choix chez nous, sur 2 000 m\u00e8tres carr\u00e9s, et nous l'avons mis en sc\u00e8ne de mani\u00e8re num\u00e9rique. Le mur vid\u00e9o souligne les plafonds ouverts sur le deuxi\u00e8me \u00e9tage et donne \u00e0 l'espace une hauteur moderne. De mani\u00e8re g\u00e9n\u00e9rale, les grands \u00e9crans et les petits murs vid\u00e9o conf\u00e8rent \u00e0 nos d\u00e9partements de mode une ambiance vivante\", explique Martin Heinzmann, COO chez Hagemeyer. \"Step by Step, nous avons connect\u00e9 tous les \u00e9crans \u00e0 PRESTIGEenterprise. Cela facilite \u00e9norm\u00e9ment la gestion et le contr\u00f4le de plus de 20 \u00e9crans\".<\/p>\n\n\n\n

Outre les vid\u00e9os de mode atmosph\u00e9riques, l'entreprise communique \u00e9galement ses propres pr\u00e9occupations. Ainsi, le restaurant de la maison est mentionn\u00e9 \u00e0 plusieurs endroits. hermann's<\/em> sont indiqu\u00e9es. Sur les escaliers roulants, on trouve des totems num\u00e9riques qui affichent en alternance des indications sur les \u00e9tages et font du recrutement : \"Faites partie de l'\u00e9quipe Hagemeyer... et postulez maintenant\" - une int\u00e9gration vraiment \u00e9l\u00e9gante de la recherche de personnel dans la communication publicitaire sur la surface. Les \u00e9crans de la caisse principale, o\u00f9 il peut parfois y avoir de courts temps d'attente, illustrent particuli\u00e8rement cette campagne de recrutement. Les indications concernant le syst\u00e8me de parking sans barri\u00e8re, les nouveaux produits saisonniers et la carte de fid\u00e9lit\u00e9 sont \u00e9galement bien per\u00e7ues par les clients qui attendent \u00e0 cet endroit.<\/p>\n\n\n\n

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Online Software AG<\/strong><\/p>\n\n\n\n

D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle en magasin. Avec plus de 35 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques.<\/p>\n\n\n\n

Plus d'informations :<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Allemagne
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Directeur du marketing et de la communication
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Beeindruckende Displayinstallation ragt mit sportlichen 7 Metern \u00fcber zwei Stockwerke. Eingebunden in die bestehende IT-Landschaft managt Hagemeyer die Inhalte seiner Videowalls und aller anderen Bildschirme \u00fcber die Softwareplattform PRESTIGEenterprise der […]<\/p>\n","protected":false},"author":9,"featured_media":70606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-58570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nDigitale \u00dcbergr\u00f6\u00dfe bei Hagemeyer - Online Software AG<\/title>\n<meta name=\"description\" content=\"Zum perfektem Ladendesign mit Videowalls und Einzelbildschirmen. 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