{"id":67395,"date":"2019-01-02T09:59:00","date_gmt":"2019-01-02T08:59:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=67395"},"modified":"2024-11-11T08:24:16","modified_gmt":"2024-11-11T07:24:16","slug":"lavenir-appartient-aux-assistants-vocaux-intelligents-meme-au-poste-de-travail","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/blog\/getting-smarter-sprachassistenten-gehoert-die-zukunft-auch-am-pos\/","title":{"rendered":"Getting smarter - L'avenir appartient aux assistants vocaux, m\u00eame au point de vente"},"content":{"rendered":"
\"Alexa<\/a><\/figure>\n\n\n\n

\"Alexa, quelles sont les plantes en promotion aujourd'hui et o\u00f9 puis-je les trouver ?\" demande le visiteur de la jardinerie \u00e0 l'entr\u00e9e, apr\u00e8s quoi les offres actuelles lui sont lues par Alexa et affich\u00e9es sur un \u00e9cran en format de salutation \u00e0 c\u00f4t\u00e9, ainsi qu'une description du trajet\". \u00c7a n'existe pas ? De la musique d'avenir ? Pas du tout ! Tout est d\u00e9j\u00e0 possible. Il y a longtemps que BMW, le S\u00fcddeutsche Zeitung et Pro7-Galileo ne sont plus les seuls \u00e0 disposer d'un skill, mais aussi les d\u00e9taillants stationnaires. C'est le cas de HIT M\u00e4rkte S\u00fctterlin \u00e0 Aix-la-Chapelle, qui est un pionnier dans ce domaine dans le commerce alimentaire allemand et qui utilise Alexa depuis un an et demi d\u00e9j\u00e0 pour s'adresser directement aux clients.<\/p>\n\n\n\n

Alexa, Siri & Co. ont pris place dans nos salons et se sont install\u00e9s dans notre quotidien. Souvent critiqu\u00e9s pour leur tendance \u00e0 \"tout \u00e9couter\" et \u00e0 violer la vie priv\u00e9e, \u00e2prement discut\u00e9s pour leur utilit\u00e9, ils se sont consid\u00e9rablement am\u00e9lior\u00e9s au cours des deux derni\u00e8res ann\u00e9es et r\u00e9pondent d\u00e9j\u00e0 \u00e0 l'appel dans des millions de foyers, lorsque l'on n'a pas les mains libres ou que l'on ne trouve pas son smartphone. Le matin, ils donnent les pr\u00e9visions m\u00e9t\u00e9o et les rendez-vous de la journ\u00e9e. Au volant, ils aident \u00e0 envoyer des messages et en cuisinant, ils ajoutent de nouveaux produits \u00e0 la liste des courses. Ces exemples ne sont pas r\u00e9volutionnaires, mais ils modifient la mani\u00e8re dont les utilisateurs acc\u00e8dent aux informations et aux services num\u00e9riques.<\/p>\n\n\n\n

Aucun des syst\u00e8mes linguistiques existants aujourd'hui n'est parfait - parfois ils n'\u00e9coutent pas correctement, parfois ils ne comprennent pas un dialecte et ils n'ont pas toujours une r\u00e9ponse pertinente \u00e0 proposer. Mais qui aurait pens\u00e9, il y a onze ans, lorsque le premier iPhone a \u00e9t\u00e9 lanc\u00e9 sur le march\u00e9, qu'il pourrait un jour devenir un objet d'usage courant important et une base commerciale dans d'innombrables domaines d'activit\u00e9. A l'instar du smartphone, qui n'est pas r\u00e9serv\u00e9 \u00e0 certains groupes d'\u00e2ge ou \u00e0 certaines couches socio-d\u00e9mographiques mais qui est v\u00e9ritablement \"omnipr\u00e9sent\", l'utilisation des assistants vocaux ne cessera d'\u00e9voluer. Ce que nous voyons actuellement n'est qu'une fraction du potentiel total que les assistants vocaux peuvent offrir et le d\u00e9veloppement n'en est encore qu'\u00e0 ses d\u00e9buts.<\/p>\n\n\n\n

Tout particuli\u00e8rement dans le domaine des syst\u00e8mes vocaux au point de vente. \u00catre l\u00e0 pour son client, m\u00eame dans son salon, gr\u00e2ce \u00e0 un skill, est un premier pas. L'actualit\u00e9 des informations est la priorit\u00e9 absolue et le choix du logiciel pour la gestion des donn\u00e9es n'est en aucun cas secondaire. Un concept de commande vocale r\u00e9ussi doit \u00eatre bien pens\u00e9, adapt\u00e9 aux clients et \"g\u00e9rable\" par le commer\u00e7ant. Des responsabilit\u00e9s claires et des outils simples pour la gestion des donn\u00e9es sont des conditions pr\u00e9alables importantes.<\/p>\n\n\n\n

La technicisation croissante de la vie quotidienne fait que les clients acceptent plus rapidement et mieux les services bas\u00e9s sur la technologie, et les exigent m\u00eame. C'est pourquoi il est recommand\u00e9 d'\u00eatre pr\u00e9sent d\u00e8s maintenant sur le march\u00e9 avec des assistants vocaux et de recueillir des exp\u00e9riences sur le comportement des utilisateurs avec un skill propre. Les assistants vocaux et les skills ne sont pas un sujet qui \"viendra un jour\". Il existe d\u00e9j\u00e0 aujourd'hui plus de 6000 skills rien qu'en Allemagne dans l'Alexa Skill Store d'Amazon. L'avenir, c'est maintenant !<\/p>\n\n\n\n

Auteur :<\/strong> Volker Wissmann, directeur et innovateur d'Online Software AG<\/p>\n\n\n\n

Pour ceux qui souhaitent en savoir plus sur les solutions mobiles dans le commerce de d\u00e9tail et l'assistance vocale au point de vente, nous recommandons la conf\u00e9rence de Volker Wissmann le 20.2.2019 11:20 heures<\/strong> sur le site Forum Omnichannel de l'EuroCIS<\/a> (Hall 10\/ F 72).<\/p>","protected":false},"excerpt":{"rendered":"

\u201eAlexa, welche Pflanzen sind heute im Angebot und wo finde ich die?\u201c fragt der Gartencenterbesucher am Eingang, woraufhin ihm die aktuellen Angebote von Alexa vorgelesen sowie an einem Gru\u00dfformatbildschirm daneben […]<\/p>\n","protected":false},"author":1,"featured_media":70806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-67395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nGetting smarter \u2013 Sprachassistenten geh\u00f6rt die Zukunft, auch am POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG unterst\u00fctzt "Future City Langenfeld" mit Alexa-L\u00f6sungen f\u00fcr den Handel zum Testen in der White Box.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/blog\/lavenir-appartient-aux-assistants-vocaux-intelligents-meme-au-poste-de-travail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting smarter \u2013 Sprachassistenten geh\u00f6rt die Zukunft, auch am POS - 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