{"id":67437,"date":"2020-03-05T08:00:00","date_gmt":"2020-03-05T07:00:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=67437"},"modified":"2024-11-08T16:25:09","modified_gmt":"2024-11-08T15:25:09","slug":"zzf-forum-2020-la-branche-des-animaux-domestiques-sur-la-voie-de-la-numerisation","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/blog\/zzf-forum-2020-die-heimtierbrache-auf-dem-weg-in-die-digitalisierung\/","title":{"rendered":"ZZF-Forum 2020 : La jach\u00e8re pour animaux domestiques sur la voie de la num\u00e9risation"},"content":{"rendered":"<p class=\"wp-block-paragraph\">ZZF-Forum 2020 : La jach\u00e8re pour animaux domestiques sur la voie de la num\u00e9risation<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg\" alt=\"Expos\u00e9 de Volker Wissmann lors du forum ZZF de l&#039;industrie des animaux de compagnie\" class=\"wp-image-67442\" title=\"Volker Wissmann - Conf\u00e9rence au forum ZZF de l&#039;industrie des animaux de compagnie\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\"Reste int\u00e9ressant et pertinent : Comment le secteur des animaux de compagnie atteint les gens avec des solutions intelligentes\", tel \u00e9tait le th\u00e8me de la manifestation professionnelle de deux jours pour les animaleries, les centrales de syst\u00e8mes, les fabricants, les soigneurs d'animaux de compagnie et autres prestataires de services. Le march\u00e9 des animaux de compagnie devient de plus en plus complexe : les nouvelles technologies, les nouvelles r\u00e9glementations l\u00e9gales et surtout l'\u00e9volution du comportement d'achat des clients font \u00e9galement \u00e9voluer les mentalit\u00e9s dans le secteur des animaux de compagnie. Les facteurs qui permettent aux entreprises sp\u00e9cialis\u00e9es en zoologie de rester pertinentes aupr\u00e8s de leurs clients ont donc fait l'objet d'un d\u00e9bat anim\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreuses conf\u00e9rences ont pr\u00e9sent\u00e9 des solutions intelligentes qui permettront \u00e0 l'avenir d'atteindre les gens. Le penseur et expert en commerce Volker Wissmann, Online Software AG, a montr\u00e9 comment le marketing multim\u00e9dia peut fonctionner dans le commerce de d\u00e9tail. Pour ce faire, il avait apport\u00e9 de nombreux exemples tir\u00e9s de la pratique. \"Vendre avec des m\u00e9dias num\u00e9riques, c'est possible\", a-t-il d\u00e9clar\u00e9, essayant dans ses explications de jeter un pont entre la technologie et le secteur des animaux de compagnie. \"L'utilisation de nouvelles technologies dans le secteur zoologique, comme par exemple l'utilisation d'assistants vocaux pour l'information, doit tout \u00e0 fait \u00eatre consid\u00e9r\u00e9e de mani\u00e8re critique quant \u00e0 son utilit\u00e9, mais rester dans des structures existantes alors que l'environnement change en m\u00eame temps fortement n'est pas prometteur\", a expliqu\u00e9 Wissmann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les commer\u00e7ants doivent \u00eatre ouverts aux nouvelles id\u00e9es et examiner quelles nouvelles solutions peuvent \u00eatre adapt\u00e9es au secteur des animaux de compagnie. Volker Wissmann a pr\u00e9sent\u00e9 \u00e0 titre d'exemple le mod\u00e8le&nbsp;<a href=\"https:\/\/tierwohl.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>tierwohl.tv<\/u><\/a>&nbsp;qui permet aux clients d'avoir un aper\u00e7u des conditions d'\u00e9levage et de vie des animaux de rente sur le point de vente via LiveTV. Un exemple qui montre que les solutions num\u00e9riques permettent \u00e9galement de transmettre des \u00e9motions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=1Y0C7YPLD7M&amp;list=PLjkc3f8t_uilkWjE97OBJgheBEQHEg2pU&amp;index=4\" target=\"_blank\" rel=\"noreferrer noopener\">Entretien avec Volker Wissmann, membre du conseil d'administration d'Online Software AG, sur le marketing multim\u00e9dia au point de vente (PoS).<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le site&nbsp;<strong>Forum ZZF du secteur des animaux de compagnie<\/strong>&nbsp;est le plus important congr\u00e8s professionnel annuel pour les animaleries, les cha\u00eenes d'animaleries, les grossistes et les fabricants d'articles pour animaux de compagnie. Il sert \u00e0 la formation continue et constitue une plate-forme de communication id\u00e9ale : chaque ann\u00e9e, environ 150 acteurs du march\u00e9 issus du commerce et des entreprises de fabrication y participent. Le prochain ZZF-Forum du secteur des animaux de compagnie aura lieu du 2 au 3 mars 2021.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.zzf.de\/presse\/pressemeldungen\" target=\"_blank\" rel=\"noreferrer noopener\">Communiqu\u00e9 de presse officiel du ZZF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>ZZF-Forum 2020 : La jach\u00e8re pour animaux domestiques sur la voie de la num\u00e9risation<\/p>","protected":false},"author":1,"featured_media":70745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-67437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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