{"id":73865,"date":"2025-01-07T09:00:00","date_gmt":"2025-01-07T08:00:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=73865"},"modified":"2025-01-27T10:27:05","modified_gmt":"2025-01-27T09:27:05","slug":"la-poste-suisse-fait-de-la-publicite-en-plusieurs-langues-sur-le-comptoir-de-vente-numerique","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/schweizer-post-wirbt-mehrsprachig-am-digitalem-verkaufstisch\/","title":{"rendered":"La Poste suisse fait de la publicit\u00e9 en plusieurs langues sur le comptoir num\u00e9rique"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>La Poste suisse a choisi la plateforme logicielle PRESTIGEenterprise pour la gestion du contenu des rails d'affichage de 1,90 m de long sur ses nouveaux comptoirs de vente num\u00e9riques.  <\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 07.01.2025 +++ <\/strong>Pour continuer \u00e0 stimuler son chiffre d'affaires dans le secteur en pleine croissance des t\u00e9l\u00e9communications, la Poste suisse a investi dans des tables de vente modernes dot\u00e9es d'\u00e9l\u00e9ments num\u00e9riques innovants. Pour g\u00e9rer les barres d'affichage num\u00e9riques int\u00e9gr\u00e9es, l'entreprise bas\u00e9e \u00e0 Berne mise sur la plateforme logicielle PRESTIGEenterprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les 30 plus grands magasins, sur un total de 765, ont d\u00e9j\u00e0 \u00e9t\u00e9 \u00e9quip\u00e9s de ces nouvelles tables de t\u00e9l\u00e9communication. Le rail d'\u00e9tag\u00e8re num\u00e9rique de 1,90 m de long, qui borde le bord ext\u00e9rieur de la table de vente de 2,10 m de large, attire particuli\u00e8rement l'attention. Sur l'\u00e9cran en trois parties, des informations sur les smartphones expos\u00e9s sont pr\u00e9sent\u00e9es de mani\u00e8re claire : Sp\u00e9cifications de l'appareil, prix et options de paiement \u00e9chelonn\u00e9 disponibles. Le design est compl\u00e9t\u00e9 par un grand \u00e9cran central qui pr\u00e9sente les publicit\u00e9s des fabricants et les promotions actuelles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le design frais des affichages num\u00e9riques avec des \u00e9l\u00e9ments jaunes frappants \u00e9tablit un nouveau standard dans l'affichage des prix de l'entreprise de vente par correspondance. Alors que les \u00e9tiquettes \u00e9taient auparavant en noir et blanc sobre, les nouveaux affichages brillent dans le jaune caract\u00e9ristique de la Poste - moderne, color\u00e9 et convivial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En plus des affichages standard, des promotions saisonni\u00e8res telles que les Black Weeks ou les Summer Days sont int\u00e9gr\u00e9es. Celles-ci alternent de mani\u00e8re dynamique avec les informations sur les prix et les produits afin d'attirer l'attention sur les promotions actuelles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Une gestion efficace et une adaptation r\u00e9gionale<br><\/strong>\"En collaboration avec le logiciel en ligne, nous avons cr\u00e9\u00e9 des mod\u00e8les pour diff\u00e9rents sc\u00e9narios - des indications de prix r\u00e9guli\u00e8res aux actions sp\u00e9ciales avec des prix biff\u00e9s\", explique Fabio Di Petrillo, Category Manager Support \u00e0 la Poste Suisse. \"Gr\u00e2ce \u00e0 PRESTIGEenterprise Designer, la cr\u00e9ation et l'adaptation des contenus sont si simples que nous pouvons d\u00e9sormais prendre en charge ces t\u00e2ches enti\u00e8rement en interne\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le caract\u00e8re multilingue du logiciel est particuli\u00e8rement avantageux, car il permet une adaptation flexible aux exigences linguistiques des diff\u00e9rents cantons. Dans les r\u00e9gions bilingues comme Fribourg, o\u00f9 l'allemand et le fran\u00e7ais sont utilis\u00e9s sur un pied d'\u00e9galit\u00e9, la solution num\u00e9rique est un \u00e9norme soulagement. Elle permet d'afficher les prix dans les deux langues en alternance sur la m\u00eame surface.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Une technologie d'avenir et une collaboration en partenariat<br><\/strong>\"La plateforme logicielle PRESTIGEenterprise \u00e9tait pour nous le choix parfait\", se f\u00e9licite Di Petrillo, qui ajoute : \"Non seulement elle est facile \u00e0 utiliser, mais elle r\u00e9pond \u00e0 toutes nos exigences. En m\u00eame temps, elle nous offre de nombreuses possibilit\u00e9s d'optimisation pour les projets futurs, tant dans le domaine num\u00e9rique que dans celui de l'impression sur le point de vente\". Il souligne en particulier la collaboration avec l'\u00e9quipe d'Online Software : \"L'assistance a \u00e9t\u00e9 marqu\u00e9e par une grande comp\u00e9tence professionnelle, une grande fiabilit\u00e9 et une excellente compr\u00e9hension de nos besoins\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec cet investissement, La Poste Suisse souligne sa force d'innovation et son ambition de continuer \u00e0 am\u00e9liorer l'exp\u00e9rience client gr\u00e2ce aux technologies modernes. L'introduction des tables de vente num\u00e9riques marque une \u00e9tape importante dans l'optimisation de l'offre de t\u00e9l\u00e9communications dans les filiales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 propos d'Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle en magasin. Avec plus de 35 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel <strong>PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-9d260ee2 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\"><strong>Plus d'informations :<\/strong><\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">Online Software AG<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">Forum 7 &nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">69126 Heidelberg, Allemagne<\/p>\n\n\n\n<p class=\"wp-container-content-57433eba wp-block-paragraph\">info@online-software-ag.de &nbsp;<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">www.online-software-ag.com&nbsp;&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-9d260ee2 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">Volker Wissmann<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">T. +49 171 4916275<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">F. +49 6221 40508 88<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\"><a href=\"mailto:volker.wissmann@online-software-ag.de\">volker.wissmann@onli<\/a><a href=\"\/fr\/volker.wissmann@online-software-ag.de\/\">ne-software-ag.de<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch-2-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"73878\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch-2-1024x768.jpg\" alt=\"\" class=\"wp-image-73878\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch-2-1024x768.jpg 1024w, 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src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-1024x768.jpg\" alt=\"\" class=\"wp-image-73880\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-1024x768.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-300x225.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-768x576.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-1536x1152.jpg 1536w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-2048x1536.jpg 2048w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>F\u00fcr das Content Management der 1,90m langen Displayschienen auf seinen neuen digitalen Verkaufstischen hat sich die Schweizer Post f\u00fcr die Softwareplattform PRESTIGEenterprise entschieden. Heidelberg, 07.01.2025 +++ Um den Umsatz im [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":73878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66,65],"tags":[],"class_list":["post-73865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schweizer Post wirbt mehrsprachig am digitalem Verkaufstisch - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/la-poste-suisse-fait-de-la-publicite-en-plusieurs-langues-sur-le-comptoir-de-vente-numerique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schweizer Post wirbt mehrsprachig am digitalem Verkaufstisch - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"F\u00fcr das Content Management der 1,90m langen Displayschienen auf seinen neuen digitalen Verkaufstischen hat sich die Schweizer Post f\u00fcr die Softwareplattform PRESTIGEenterprise entschieden. 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