{"id":74301,"date":"2025-02-25T09:01:10","date_gmt":"2025-02-25T08:01:10","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=74301"},"modified":"2025-09-18T09:58:54","modified_gmt":"2025-09-18T07:58:54","slug":"eurocis-2025-resuemee","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/eurocis-2025-resuemee\/","title":{"rendered":"R\u00e9sum\u00e9 d'EuroCIS 2025"},"content":{"rendered":"

L'innovation en point de mire : Pr\u00e9sentation r\u00e9ussie de Online Software \u00e0 l'EuroCIS 2025<\/em> GT<\/p>\n\n\n\n

Heidelberg, 25.02.2025 +++ <\/strong>\"Les solutions innovantes qu'Online Software a pr\u00e9sent\u00e9es cette ann\u00e9e dans le domaine du marketing sur le point de vente \u00e0 l'EuroCIS de D\u00fcsseldorf mettent \u00e0 nouveau clairement l'accent sur les technologies d'avenir : Retail Media, Multicolor Electronic Shelf Labels (ESL) et l'intelligence artificielle. Online Software a ainsi d\u00e9montr\u00e9 de mani\u00e8re impressionnante comment la communication num\u00e9rique peut \u00eatre organis\u00e9e de mani\u00e8re efficace et flexible sur le point de vente.<\/p>\n\n\n\n

La nouvelle g\u00e9n\u00e9ration d'ESL multicolores, qui permettent une communication dynamique et color\u00e9e des prix et des publicit\u00e9s directement en rayon, a particuli\u00e8rement retenu l'attention. Le copilote PRESTIGE KI perfectionn\u00e9, qui rend les flux de travail soutenus par l'intelligence artificielle encore plus intelligents et efficaces dans le marketing au point de vente, a \u00e9galement suscit\u00e9 un grand int\u00e9r\u00eat.<\/p>\n\n\n\n

J\u00fcrgen Berens von Rautenfeld, membre du directoire d'Online Software AG, s'est r\u00e9joui du fort int\u00e9r\u00eat des visiteurs : \"Nos innovations ont une nouvelle fois d\u00e9montr\u00e9 l'importance d'int\u00e9grer de mani\u00e8re transparente l'intelligence artificielle, les m\u00e9dias de vente au d\u00e9tail et le travail mobile dans les processus du commerce. La demande de gestion de contenu ESL ind\u00e9pendante des fabricants \u00e9tait forte, et l'importance des solutions d'impression au point de vente orient\u00e9es vers les magasins a \u00e9galement \u00e9t\u00e9 confirm\u00e9e par de nombreux interlocuteurs\".<\/p>\n\n\n\n

Dans l'ensemble, Online Software se f\u00e9licite du succ\u00e8s de l'EuroCIS 2025 et se r\u00e9jouit de continuer \u00e0 d\u00e9velopper et \u00e0 mettre en pratique les innovations pr\u00e9sent\u00e9es en collaboration avec les partenaires commerciaux.<\/p>\n\n\n\n

Mat\u00e9riel visuel<\/strong><\/p>\n\n\n\n

\n
\"Volker<\/a><\/figure>\n\n\n\n
\"Photo<\/a><\/figure>\n\n\n\n
\"Copilote<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

\u00c0 propos d'Online Software AG<\/strong><\/p>\n\n\n\n

D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 65 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes sur plusieurs m\u00e9dias. Avec le logiciel PRESTIGEenterprise, le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les m\u00e9dias d'\u00e9dition num\u00e9riques.<\/p>\n\n\n\n

\n

Plus d'informations :<\/strong>
Online Software AG
Rue Galil\u00e9e 1
69115 Heidelberg, Allemagne
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Responsable du marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Innovationen im Fokus: Erfolgreicher EuroCIS 2025-Auftritt von der Online Software AG Heidelberg, 25.02.2025 +++ \u201c Die innovativen L\u00f6sungen, die Online Software in diesem Jahr f\u00fcr den Bereich POS-Marketing auf der […]<\/p>\n","protected":false},"author":8,"featured_media":74340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-74301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroCIS 2025 Res\u00fcmee - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software pr\u00e4sentierte Highlights zu Digital Signage, Retail Media, ESLs, KI und blickt auf eine erfolgreiche EuroCIS 2025 zur\u00fcck.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/eurocis-2025-resuemee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroCIS 2025 Res\u00fcmee - 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