{"id":74953,"date":"2025-05-14T10:17:07","date_gmt":"2025-05-14T08:17:07","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=74953"},"modified":"2025-09-18T09:58:16","modified_gmt":"2025-09-18T07:58:16","slug":"prestigeenterprise-6-4-lance-la-gestion-evolutive-de-lesl-et-lamelioration-de-lergonomie-pour-le-commerce-de-proximite","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/prestigeenterprise-6-4-veroeffentlicht-skalierbares-esl-management-und-verbesserte-usability-fuer-den-filialhandel\/","title":{"rendered":"Lancement de PRESTIGEenterprise 6.4 : gestion \u00e9volutive des ESL et ergonomie am\u00e9lior\u00e9e pour le commerce en magasin"},"content":{"rendered":"

La nouvelle mise \u00e0 jour vise avant tout la mise \u00e0 l'\u00e9chelle des installations Electronic Shelf Label (ESL) et apporte de nombreuses am\u00e9liorations d'utilisabilit\u00e9.<\/em><\/p>\n\n\n\n

Heidelberg, 14.05.2025 +++ <\/strong>Le logiciel en ligne pr\u00e9sente la nouvelle version de sa plate-forme de communication \u00e9prouv\u00e9e pour le commerce de d\u00e9tail : PRESTIGEenterprise 6.4. La version actuelle s'adresse en particulier aux entreprises commerciales ayant des structures de magasins et offre des am\u00e9liorations cibl\u00e9es en mati\u00e8re d'\u00e9volutivit\u00e9 des \u00e9tiquettes de prix \u00e9lectroniques (ESL), de gestion des m\u00e9dias et de convivialit\u00e9.<\/p>\n\n\n\n

G\u00e9rer les installations ESL de mani\u00e8re encore plus simple et performante<\/strong>
La connexion des \u00e9tiquettes de prix \u00e9lectroniques fait depuis longtemps partie des fonctions centrales de PRESTIGEenterprise. Avec la version 6.4, cette capacit\u00e9 \u00e9prouv\u00e9e a \u00e9t\u00e9 d\u00e9velopp\u00e9e de mani\u00e8re cibl\u00e9e pour l'utilisation dans des installations \u00e0 grande \u00e9chelle. Le r\u00e9sultat : des performances nettement plus \u00e9lev\u00e9es, une stabilit\u00e9 am\u00e9lior\u00e9e m\u00eame en cas de tr\u00e8s grandes quantit\u00e9s de donn\u00e9es et une flexibilit\u00e9 toujours aussi grande dans le choix du fabricant et du mod\u00e8le. Un protocole d'erreurs optimis\u00e9 offre en outre plus de transparence et d'efficacit\u00e9 lors de la surveillance technique de syst\u00e8mes complexes.<\/p>\n\n\n\n

Une gestion des m\u00e9dias plus simple pour les points de vente<\/strong>
L'utilisation des images et des graphiques est d\u00e9sormais encore plus confortable : avec PRESTIGEenterprise 6.4, les fichiers peuvent \u00eatre import\u00e9s directement via le frontend - sans outils suppl\u00e9mentaires ni d\u00e9tours. En outre, il est possible d'attribuer de mani\u00e8re cibl\u00e9e des contenus m\u00e9dias \u00e0 des groupes graphiques et administratifs - pour une meilleure vue d'ensemble et une organisation plus efficace, notamment dans les grands r\u00e9seaux de filiales. Le travail avec les images et les graphiques est en outre nettement simplifi\u00e9 gr\u00e2ce \u00e0 la nouvelle fonction glisser-d\u00e9poser.<\/p>\n\n\n\n

Plus de convivialit\u00e9 - moins d'efforts<\/strong>
La nouvelle mise \u00e0 jour a \u00e9galement beaucoup \u00e0 offrir en termes d'utilisabilit\u00e9. L'interface utilisateur a \u00e9t\u00e9 perfectionn\u00e9e dans de nombreux domaines afin de rendre le travail quotidien encore plus intuitif. La nouvelle version permet une gestion des groupes nettement simplifi\u00e9e pour les structures de filiales et de d\u00e9partements, un agencement confortable des donn\u00e9es d'articles par glisser-d\u00e9poser ainsi qu'une s\u00e9lection plus cibl\u00e9e des donn\u00e9es gr\u00e2ce \u00e0 des fonctions de filtrage \u00e9tendues. En outre, des messages d\u00e9taill\u00e9s sur l'\u00e9tat de l'impression et des possibilit\u00e9s d'exportation flexibles au format Excel ou CSV offrent une plus grande transparence et un meilleur contr\u00f4le des processus - id\u00e9al \u00e0 la fois pour la gestion centralis\u00e9e et l'exploitation des filiales.

\u201eAvec PRESTIGEenterprise 6.4, nous mettons \u00e0 la disposition des entreprises commerciales un outil performant pour l'int\u00e9gration ESL, qui g\u00e8re de mani\u00e8re fiable m\u00eame les installations ESL de grande envergure sur de grands r\u00e9seaux de magasins. Parall\u00e8lement, la plateforme logicielle permet \u00e9galement de g\u00e9rer de mani\u00e8re centralis\u00e9e l'ensemble de la communication tarifaire et publicitaire avec des supports num\u00e9riques et imprim\u00e9s directement sur le point de vente. Cela permet de s'adresser aux clients de mani\u00e8re moderne et sur tous les supports dans les magasins, tout en posant la premi\u00e8re pierre des installations Retail Media - le prochain grand th\u00e8me dans le monde des technologies commerciales\u201c, explique J\u00fcrgen Berens von Rautenfeld, directeur d'Online Software AG.<\/p>\n\n\n\n

Mat\u00e9riel visuel<\/strong><\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/figure>\n<\/div>\n\n\n\n

\u00c0 propos d'Online Software AG<\/strong><\/p>\n\n\n\n

D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 65 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes sur plusieurs m\u00e9dias. Avec le logiciel PRESTIGEenterprise, le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les m\u00e9dias d'\u00e9dition num\u00e9riques.<\/p>\n\n\n\n

\n

Plus d'informations :<\/strong>
Online Software AG
Rue Galil\u00e9e 1
69115 Heidelberg, Allemagne
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Responsable du marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Das neue Update zielt vor allem auf die Skalierung von Electronic Shelf Label (ESL)-Installationen und bringt jede Menge Usability Verbesserungen mit. Heidelberg, 14.05.2025 +++ Die Online Software pr\u00e4sentiert die neue […]<\/p>\n","protected":false},"author":9,"featured_media":74960,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-74953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nPRESTIGEenterprise 6.4 ver\u00f6ffentlicht: Skalierbares ESL-Management und verbesserte Usability f\u00fcr den Filialhandel - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mehr Benutzerfreundlichkeit \u2013 weniger Aufwand. Auch in puncto Usability hat das neue Update einiges zu bieten. 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