{"id":75007,"date":"2025-06-03T10:52:50","date_gmt":"2025-06-03T08:52:50","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75007"},"modified":"2026-01-22T14:49:22","modified_gmt":"2026-01-22T13:49:22","slug":"une-solution-publicitaire-unique-basee-sur-le-ki-pour-les-commercants-presentee-dans-la-nouvelle-salle-dexposition-de-retail-dus","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\/","title":{"rendered":"Une solution publicitaire unique bas\u00e9e sur l'IA pour les entreprises commerciales pr\u00e9sent\u00e9e dans le nouveau showroom de Retail+ DUS"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>D\u00fcsseldorf\/Heidelberg, le 3 juin 2025 +++ <\/strong>Online Software AG pr\u00e9sente pour la premi\u00e8re fois un syst\u00e8me publicitaire enti\u00e8rement bas\u00e9 sur les technologies d'intelligence artificielle pour les entreprises commerciales dans le nouveau showroom de Retail+ DUS e. V.. Le gestionnaire de campagne interactif cr\u00e9e des publicit\u00e9s dans les filiales stationnaires du commerce de mani\u00e8re simple, rapide et personnalis\u00e9e et permet une diffusion directement en rayon. Unique et enti\u00e8rement cr\u00e9\u00e9 \u00e0 l'aide de vastes mod\u00e8les linguistiques d'IA. Le showroom Retail+ DUS \u00e0 D\u00fcsseldorf, qui a \u00e9t\u00e9 officiellement inaugur\u00e9 en mars 2025, est un lieu tourn\u00e9 vers l'avenir pour le transfert de connaissances et les innovations dans le commerce. Il est pr\u00e9vu d'y organiser des \u00e9v\u00e9nements, des ateliers et des conf\u00e9rences sur les derni\u00e8res technologies et tendances du commerce de d\u00e9tail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le showroom a pour objectif de pr\u00e9parer le commerce stationnaire et la restauration collective \u00e0 l'avenir. En tant que centre d'innovation et d'\u00e9change de connaissances, le showroom offre une plate-forme id\u00e9ale aux commer\u00e7ants qui souhaitent s'informer sur les nouvelles solutions et les nouveaux mod\u00e8les commerciaux num\u00e9riques. L'ouverture du showroom souligne l'importance de la num\u00e9risation pour le commerce de d\u00e9tail et offre un lieu o\u00f9 les commer\u00e7ants peuvent d\u00e9couvrir et tester directement les derni\u00e8res technologies. De plus, Retail+ DUS e.V. offre un espace pour des \u00e9v\u00e9nements et des ateliers pratiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une partie du showroom sera consacr\u00e9e \u00e0 la pr\u00e9sentation du gestionnaire de campagnes bas\u00e9 sur l'IA d'Online Software AG, Heidelberg. Gr\u00e2ce \u00e0 cet outil d'IA performant, les commer\u00e7ants b\u00e9n\u00e9ficient d'une aide pr\u00e9cieuse pour la conception de leurs campagnes publicitaires. Le syst\u00e8me fonctionne aussi bien comme un assistant bas\u00e9 sur des faits que comme un partenaire cr\u00e9atif et propose automatiquement des campagnes publicitaires optimis\u00e9es sur le plan th\u00e9matique pour le magasin, les cr\u00e9e et les diffuse sur les \u00e9crans correspondants. Les campagnes sont cr\u00e9\u00e9es sur la base des influences locales et des offres actuelles et combinent des donn\u00e9es externes telles que les informations m\u00e9t\u00e9orologiques avec les donn\u00e9es de vente historiques. De cette mani\u00e8re, les commer\u00e7ants peuvent non seulement simplifier leur planification publicitaire, mais aussi la rendre plus cr\u00e9ative et plus efficace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eLe syst\u00e8me bas\u00e9 sur l'IA d'Online Software AG, issu de la famille de notre plateforme logicielle PRESTIGEenterprise, simplifie la planification publicitaire tout en augmentant son efficacit\u00e9 et sa cr\u00e9ativit\u00e9. Notre showcase dans le showroom Retail+ DUS offre le cadre parfait pour d\u00e9couvrir cette technologie en direct et montrer aux visiteurs comment la num\u00e9risation peut \u00eatre pouss\u00e9e dans le commerce stationnaire pour s'adresser directement aux clients\u201c, explique J\u00fcrgen Berens von Rautenfeld, directeur d'Online Software AG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mat\u00e9riel visuel<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-df6a54eb wp-block-group-is-layout-grid\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 wp-container-content-a6e88bca is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"675\" data-id=\"75015\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-1024x675.png\" alt=\"\" class=\"wp-image-75015\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-1024x675.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-300x198.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-768x506.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-1536x1013.png 1536w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-18x12.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 propos d'Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 65 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes sur plusieurs m\u00e9dias. Avec le logiciel PRESTIGEenterprise, le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les m\u00e9dias d'\u00e9dition num\u00e9riques.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d21d8400 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf wp-block-paragraph\"><strong>Plus d'informations :<\/strong><br>Online Software AG<br>Rue Galil\u00e9e 1<br>69115 Heidelberg, Allemagne<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-2027fe46 wp-block-paragraph\"><br>Sandy Heinzmann<br>Responsable du marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00fcsseldorf\/Heidelberg, 3. Juni 2025 +++ Die Online Software AG pr\u00e4sentiert erstmalig ein vollst\u00e4ndig auf KI-Technologien basiertes Werbesystem f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS e. V.. Der interaktive Kampagnenmanager [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Einzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt - Online Software AG<\/title>\n<meta name=\"description\" content=\"\u201eDas KI basierte System der Online Software AG aus der Familie unserer Softwareplattform PRESTIGEenterprise vereinfacht die Werbeplanung und steigert gleichzeitig deren Effizienz und Kreativit\u00e4t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/une-solution-publicitaire-unique-basee-sur-le-ki-pour-les-commercants-presentee-dans-la-nouvelle-salle-dexposition-de-retail-dus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Einzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"\u201eDas KI basierte System der Online Software AG aus der Familie unserer Softwareplattform PRESTIGEenterprise vereinfacht die Werbeplanung und steigert gleichzeitig deren Effizienz und Kreativit\u00e4t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/fr\/une-solution-publicitaire-unique-basee-sur-le-ki-pour-les-commercants-presentee-dans-la-nouvelle-salle-dexposition-de-retail-dus\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T08:52:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T13:49:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/Beitragsbild_PM-Retail-DUS_v2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"732\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julia Strauch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Strauch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/\"},\"author\":{\"name\":\"Julia Strauch\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/52179fb15851dddd1031d829e2e464b2\"},\"headline\":\"Einzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt\",\"datePublished\":\"2025-06-03T08:52:50+00:00\",\"dateModified\":\"2026-01-22T13:49:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/\"},\"wordCount\":491,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Beitragsbild_PM-Retail-DUS_v2.png\",\"articleSection\":[\"Pressemeldungen\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/\",\"name\":\"Einzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt - 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