{"id":75647,"date":"2024-12-09T08:34:27","date_gmt":"2024-12-09T07:34:27","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75647"},"modified":"2025-08-29T09:54:45","modified_gmt":"2025-08-29T07:54:45","slug":"online-software-ag-adhere-a-lassociation-federale-de-leconomie-numerique-bvdw","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/online-software-ag-tritt-dem-bundesverband-digitale-wirtschaft-bvdw-bei\/","title":{"rendered":"Online Software AG rejoint l'association allemande de l'\u00e9conomie num\u00e9rique (BVDW)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Heidelberg, 09 d\u00e9cembre 2024 +++ <\/strong>Online Software AG, fournisseur leader de solutions logicielles pour la communication cross-m\u00e9dia au point de vente (POS), est d\u00e9sormais membre officiel de l'association f\u00e9d\u00e9rale de l'\u00e9conomie num\u00e9rique (BVDW). Cette d\u00e9marche renforce l'engagement de l'entreprise dans l'\u00e9conomie num\u00e9rique allemande et donne de nouvelles impulsions pour le d\u00e9veloppement de solutions Retail Media innovantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eAvec PRESTIGEenterprise, nous proposons depuis 30 ans une plateforme centrale pour la communication interm\u00e9dias dans le commerce. L'adh\u00e9sion au BVDW nous permet de participer encore davantage \u00e0 l'avenir num\u00e9rique du commerce de d\u00e9tail et d'apporter activement notre expertise dans la conception de normes et de solutions au point de vente\u201c, explique J\u00fcrgen Berens von Rautenfeld, pr\u00e9sident du conseil d'administration d'Online Software AG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que membre, Online Software AG participera \u00e0 l'avenir aux groupes sp\u00e9cialis\u00e9s, aux groupes de travail et aux manifestations du BVDW. Une attention particuli\u00e8re sera accord\u00e9e au d\u00e9veloppement de solutions Retail Media transparentes et efficaces pour le commerce stationnaire. L'objectif est de soutenir et de faire avancer de mani\u00e8re d\u00e9cisive la transformation vers des plateformes num\u00e9riques au point de vente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis plus de trois d\u00e9cennies, Online Software AG s'est impos\u00e9 comme le leader du march\u00e9 dans le domaine de la communication cross-m\u00e9dia en magasin. Avec plus de 35.000 installations dans 35 pays du monde entier, l'entreprise propose des solutions sur mesure pour la promotion des ventes et l'approche des clients. La plate-forme <strong>PRESTIGEenterprise<\/strong> int\u00e8gre les m\u00e9dias classiques et num\u00e9riques et permet une communication multim\u00e9dia cibl\u00e9e sur le point de vente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 propos d'Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 65 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel <strong>PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d21d8400 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf wp-block-paragraph\"><strong>Plus d'informations :<\/strong><br>Online Software AG<br>Rue Galil\u00e9e 1<br>69115 Heidelberg, Allemagne<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-2027fe46 wp-block-paragraph\"><br>Sandy Heinzmann<br>Responsable du marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/BVDW_RetailMedia.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" data-id=\"73733\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/BVDW_RetailMedia.png\" alt=\"\" class=\"wp-image-73733\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/BVDW_RetailMedia.png 800w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/BVDW_RetailMedia-300x150.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/BVDW_RetailMedia-768x384.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/BVDW_RetailMedia-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Heidelberg, 09. Dezember 2024 +++ Die Online Software AG, f\u00fchrender Anbieter von Softwarel\u00f6sungen f\u00fcr die medien\u00fcbergreifende Kommunikation am Point of Sale (POS), ist nun offizielles Mitglied im Bundesverband Digitale Wirtschaft [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75650,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Software AG tritt dem Bundesverband Digitale Wirtschaft (BVDW) bei - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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