{"id":75655,"date":"2025-09-15T10:27:39","date_gmt":"2025-09-15T08:27:39","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75655"},"modified":"2025-09-18T09:56:08","modified_gmt":"2025-09-18T07:56:08","slug":"online-software-ag-a-publie-linterface-ssp1-pour-les-medias-de-detail-sur-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/online-software-ag-released-ssp1-schnittstelle-fuer-retail-media-am-pos\/","title":{"rendered":"La capacit\u00e9 multi-SSP de PRESTIGEenterprise fait enfin de Retail Media une garantie de revenus pour le commerce de d\u00e9tail stationnaire"},"content":{"rendered":"

Pour la premi\u00e8re fois, la derni\u00e8re version de la solution marketing PRESTIGEenterprise pour le commerce de d\u00e9tail stationnaire permet de r\u00e9aliser des recettes directes par l'insertion de campagnes marketing les plus diverses sur des supports POS num\u00e9riques.<\/em><\/p>\n\n\n\n

Heidelberg, 15 septembre 2025 +++ <\/strong>La premi\u00e8re connexion des m\u00e9dias num\u00e9riques POS dans le commerce de d\u00e9tail \u00e0 diff\u00e9rentes plateformes de r\u00e9servation, la nouvelle capacit\u00e9 Multi-SSP, permet aux commer\u00e7ants de connecter simultan\u00e9ment leur inventaire publicitaire \u00e0 diff\u00e9rentes plateformes de r\u00e9servation. La largeur des partenaires publicitaires qui en r\u00e9sulte permet une commercialisation optimale de l'infrastructure publicitaire propre au commerce.<\/p>\n\n\n\n

L'int\u00e9gration \u00e0 diff\u00e9rentes plateformes Supply-Side telles que Framen ou SSP1 du groupe One Tech permet une connexion optimale aux \u00e9cosyst\u00e8mes publicitaires programmatiques. Ainsi, les entreprises commerciales pourront \u00e0 l'avenir non seulement utiliser leurs \u00e9crans en magasin pour leurs propres contenus, mais aussi les lib\u00e9rer de mani\u00e8re flexible pour des campagnes r\u00e9serv\u00e9es par l'industrie - tout en conservant l'enti\u00e8re souverainet\u00e9 sur la diffusion dans leur propre march\u00e9.<\/p>\n\n\n\n

R\u00e9sultat : des ventes suppl\u00e9mentaires gr\u00e2ce aux r\u00e9servations de m\u00e9dias de d\u00e9tail - sans faire de concessions sur sa propre communication.<\/p>\n\n\n\n

\u201eAvec la capacit\u00e9 multi-SSP de PRESTIGEenterprise, nous cr\u00e9ons l'\u00e9quilibre parfait pour le commerce : une flexibilit\u00e9 maximale, un contr\u00f4le total et des potentiels de chiffre d'affaires suppl\u00e9mentaires gr\u00e2ce \u00e0 l'int\u00e9gration dans des campagnes m\u00e9dia programmatiques de d\u00e9tail et nous suivons syst\u00e9matiquement la voie consistant \u00e0 relier l'infrastructure publicitaire de nos clients \u00e0 tous les SSP importants\u201c, explique J\u00fcrgen Berens von Rautenfeld, directeur d'Online Software AG.<\/p>\n\n\n\n

Pour Martin Liebetrau, directeur g\u00e9n\u00e9ral de la soci\u00e9t\u00e9 de commercialisation de r\u00e9seaux Retail Media BrandLogistics.NET, l'interface repr\u00e9sentait un investissement important pour l'avenir. \u201eEn tant que propri\u00e9taire de l'interface SSP1, nous assurons le fonctionnement et nous nous occupons de la cr\u00e9ation et de la maintenance continue des inventaires - afin que les commer\u00e7ants aient le moins de travail possible. Avec PRESTIGEenterprise comme logiciel de signalisation et notre interface, les commer\u00e7ants sont imm\u00e9diatement pr\u00eats pour les m\u00e9dias de vente au d\u00e9tail. Parall\u00e8lement, nous investissons dans d'autres connexions SSP afin d'offrir des options de r\u00e9servation suppl\u00e9mentaires et, si n\u00e9cessaire, nous apportons \u00e9galement notre soutien pour la commercialisation aupr\u00e8s d'annonceurs end\u00e9miques et non-end\u00e9miques. -<\/strong> selon les directives du commerce, au bon moment, au bon endroit, avec le contenu ad\u00e9quat\u201c.\u201c<\/p>\n\n\n\n

\u201eNous consid\u00e9rons que la combinaison de PRESTIGEenterprise, l'une des principales solutions d'affichage num\u00e9rique, et de la connexion \u00e0 notre plate-forme constitue une \u00e9tape d\u00e9cisive pour les commer\u00e7ants stationnaires dans la mise en \u0153uvre de leurs strat\u00e9gies de m\u00e9dias de d\u00e9tail en magasin. Les commer\u00e7ants en profitent doublement : ils gardent le contr\u00f4le total de leurs surfaces et cr\u00e9ent en m\u00eame temps les conditions n\u00e9cessaires \u00e0 la gestion de toutes les r\u00e9servations publicitaires et \u00e0 la g\u00e9n\u00e9ration de revenus publicitaires suppl\u00e9mentaires\u201c, ajoute Daniel Siegmund, Managing Director de One Tech Group GmbH.<\/p>\n\n\n\n

De l'IO \u00e0 la programmation<\/strong><\/p>\n\n\n\n

Jusqu'\u00e0 pr\u00e9sent, les r\u00e9servations publicitaires au point de vente \u00e9taient principalement bas\u00e9es sur l'IO : Les dur\u00e9es, les budgets et les contenus \u00e9taient convenus manuellement - de mani\u00e8re planifiable, mais rigide. La nouvelle interface avec la plateforme Supply-Side du groupe One Tech apporte, via la SSP1, l'approche programmatique dans le commerce : les espaces publicitaires sont r\u00e9serv\u00e9s, optimis\u00e9s et diffus\u00e9s de mani\u00e8re automatis\u00e9e, sur la base de donn\u00e9es et en temps r\u00e9el. Cela profite non seulement aux grandes marques, mais aussi aux petites campagnes et aux r\u00e9seaux qui ont ainsi acc\u00e8s \u00e0 un ciblage des clients sur le point de vente.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u00c0 propos d'Online Software AG<\/strong> <\/p>\n\n\n\n

D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 65 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques. <\/p>\n\n\n\n

\n

Plus d'informations :<\/strong>
Online Software AG
Rue Galil\u00e9e 1
69115 Heidelberg, Allemagne
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Responsable du marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

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Erstmalig ist es mit der neuesten Version der Marketingl\u00f6sung PRESTIGEenterprise f\u00fcr den station\u00e4ren Einzelhandel m\u00f6glich, direkte Erl\u00f6se \u00fcber die Einspielung unterschiedlichster Marketingkampagnen auf digitalen POS Medien zu realisieren. Heidelberg, 15. […]<\/p>\n","protected":false},"author":9,"featured_media":75695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nMulti-SSP-F\u00e4higkeit von PRESTIGEenterprise macht Retail Media endlich zum Erl\u00f6sgaranten f\u00fcr den station\u00e4ren Einzelhandel - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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