{"id":7618,"date":"2018-05-15T08:30:46","date_gmt":"2018-05-15T06:30:46","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=7618"},"modified":"2024-11-08T16:20:42","modified_gmt":"2024-11-08T15:20:42","slug":"alexa-promeut-le-commerce-local-dans-la-future-city-de-langenfeld","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/alexa-foerdert-den-lokalen-handel-in-der-future-city-langenfeld\/","title":{"rendered":"Alexa promeut le commerce local dans la Future City de Langenfeld"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Online Software AG soutient l'initiative \"Future City Langenfeld\" avec des solutions Alexa bas\u00e9es sur la voix pour le commerce et des id\u00e9es pour l'utilisation de l'assistant vocal au point de vente. A essayer et \u00e0 tester en direct dans la White Box.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, le 15 mai 2018 +++<\/strong> \u201eAlexa, montre-moi les offres actuelles\u201c - musique d'avenir ou bient\u00f4t quotidien au point de vente ? Dans la White Box de l'initiative Future City Langenfeld, un projet soutenu par le gouvernement du Land de Rh\u00e9nanie-du-Nord-Westphalie, les d\u00e9taillants peuvent tester en direct des solutions orient\u00e9es vers l'avenir, dont la mise en \u0153uvre est d\u00e9j\u00e0 possible aujourd'hui.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"344\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2-1024x344.jpg\" alt=\"\" class=\"wp-image-70621\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2-1024x344.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2-300x101.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2-768x258.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2-18x6.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La White Box est un local commercial situ\u00e9 dans le centre-ville de Langenfeld, dans lequel un acc\u00e8s \u00e0 la num\u00e9risation dans le commerce a \u00e9t\u00e9 cr\u00e9\u00e9 pour les commer\u00e7ants, les clients, les citoyens et les personnes int\u00e9ress\u00e9es. Sur une surface de 300 m\u00e8tres carr\u00e9s dans la galerie commerciale \"Markt Karree\", les visiteurs peuvent essayer des technologies et des applications num\u00e9riques et ainsi acqu\u00e9rir une compr\u00e9hension de \"l'espace d'exp\u00e9rience stationnaire-num\u00e9rique\" dans le commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec des solutions pour l'assistant vocal Alexa, le logiciel en ligne soutient \u00e9galement la White Box. Les commer\u00e7ants peuvent essayer en direct des skills d\u00e9j\u00e0 existants de d\u00e9taillants, mais aussi de restaurateurs, ainsi que tester en direct des solutions pour l'utilisation de l'assistant vocal au point de vente. Bas\u00e9 sur la plateforme logicielle PRESTIGEenterprise, le contenu des skills, c'est-\u00e0-dire les informations transmises par Alexa, peut \u00eatre modifi\u00e9, compl\u00e9t\u00e9 ou supprim\u00e9 de mani\u00e8re autonome par les commer\u00e7ants. De plus, le logiciel permet de compl\u00e9ter visuellement les informations vocales sur un \u00e9cran et d'afficher par exemple des vid\u00e9os de la destination pour les offres de voyage ou des images de produits pour les offres. De cette mani\u00e8re, il est \u00e9galement possible de <a title=\"Solutions d&#039;affichage num\u00e9rique\" href=\"https:\/\/online-software-ag.com\/fr\/solutions\/signaletique-numerique\/\">Solutions d'affichage num\u00e9rique<\/a> et les syst\u00e8mes dans la communication avec les clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 Langenfeld, des visionnaires et des experts du commerce, de la politique et de l'administration travaillent en coop\u00e9ration avec des fournisseurs de solutions et des universit\u00e9s sur les th\u00e8mes de l'avenir et testent des solutions dans la pratique afin de cr\u00e9er des solutions simples et r\u00e9ellement applicables. Les \"utilisateurs\" sont les clients et les visiteurs de la ville de Langenfeld, qui testent quasiment sur le terrain les nouvelles id\u00e9es d\u00e9velopp\u00e9es au pr\u00e9alable par les start-ups num\u00e9riques, les fournisseurs de solutions et de technologies. Les commer\u00e7ants, mais aussi les restaurateurs, les prestataires de services et les fournisseurs de services, c'est-\u00e0-dire tous les acteurs qui font partie d'une image saine de la ville, sont inform\u00e9s des applications, solutions et concepts num\u00e9riques ou num\u00e9riques stationnaires et peuvent les tester directement sur le terrain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La White Box est divis\u00e9e en quatre zones. Le \"Pop-up Future Store\", un espace de vente au d\u00e9tail pour tester et exp\u00e9rimenter les nouveaux concepts commerciaux et les univers d'exp\u00e9rience. Le \"Monde technique\", o\u00f9 des technologies faciles \u00e0 utiliser sont expliqu\u00e9es aux commer\u00e7ants ou aux acheteurs int\u00e9ress\u00e9s. Le \"Working Hub\", un espace de co-working-meeting qui comprend \u00e9galement des concepts d'avenir encore en phase de Proof Of Concept (POC) ainsi que la \"Welcome Area\", dans laquelle l'initiative Future City Langenfeld et le concept de la White Box sont pr\u00e9sent\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Rien, mais absolument rien dans ce concept n'est grav\u00e9 dans la pierre\", pr\u00e9cise Frank Rehme, fondateur de Future City Initiative. \"Nous nous permettons d'apprendre \u00e0 tout moment et \u00e0 chaque phase du projet et de transformer ce que nous apprenons en augmentations de valeur significatives pour nos clients, nos partenaires et les membres de notre \u00e9quipe. La remise en question permanente de ses propres actions est la base de l'innovation, m\u00eame si elle provoque parfois un essoufflement\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">\u00c0 propos d'Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG est une entreprise de logiciels innovante sp\u00e9cialis\u00e9e dans le d\u00e9veloppement de solutions pour le commerce de gros et de d\u00e9tail international. Cette entreprise de taille moyenne, dont le si\u00e8ge se trouve \u00e0 Weinheim an der Bergstra\u00dfe, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 35.000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel PRESTIGEenterprise, le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les m\u00e9dias de sortie num\u00e9riques. Ce logiciel plusieurs fois prim\u00e9 constitue ainsi la base parfaite pour des concepts de communication globaux int\u00e9grant des affiches et des \u00e9tiquettes ainsi que des \u00e9crans grand format, des murs vid\u00e9o, des \u00e9crans de caisse et de balance, des syst\u00e8mes de kiosque, des rayonnages num\u00e9riques et des \u00e9tiquettes de rayonnage \u00e9lectroniques (ESL) jusqu'aux terminaux mobiles tels que les smartphones, les tablettes et les MDE. En savoir plus sur nos <a title=\"Logiciel d&#039;affichage dynamique\" href=\"https:\/\/online-software-ag.com\/fr\/solutions\/logiciel-de-signalisation-numerique\/\">Logiciel d'affichage dynamique<\/a> de l'exp\u00e9rience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Plus d'informations :<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>31, rue de la Montagne<br>69469 Weinheim, Allemagne<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/fr\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Directeur du marketing et de la communication<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Online Software AG unterst\u00fctzt die Initiative \u201eFuture City Langenfeld\u201c mit sprachbasierten Alexa-L\u00f6sungen f\u00fcr den Handel und Ideen f\u00fcr den Einsatz des Sprachassistenten am POS. Zum Ausprobieren und Testen live [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":70818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-7618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alexa f\u00f6rdert den lokalen Handel in der Future City Langenfeld - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG f\u00f6rdert \u201eFuture City Langenfeld\u201c mit Alexa-L\u00f6sungen f\u00fcr den Handel. 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